Strategic Management for Thales: PESTEL and Five Force Analysis

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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Executive summary
The report is aimed at understanding the different characteristics of the company, Thales, and the
manner in which it can take steps in order to reach out their offerings to the nations where it
operates. The report enumerates the pestle analysis, which helps in determining the external
factors that affects the growth of the organization in the international markets. Therefore, the
report helps in understanding the steps that are required to be taken by the organization for
bringing in improvements.

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Table of Contents
1. Introduction..................................................................................................................................3
2. Thales' background......................................................................................................................3
3. PESTEL analysis of Thales operating in three countries............................................................4
4. Five Force analysis and two competitors.....................................................................................8
5. Business Level Strategic analysis of Thales protected vehicles division (Bendigo).................10
6. A Business Level Strategic analysis of Thales cyber-security division....................................11
6.1 Prospects of the field...........................................................................................................11
6.2 Remuneration.......................................................................................................................11
6.3 Technological innovations and the issue of patents............................................................12
7. An explanation of the benefits of Thales strategic relationships...............................................12
8. Conclusion.................................................................................................................................13
References......................................................................................................................................14

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1. Introduction
The strategic management that is being taken by the organizations helps in determining
the decisions that are being undertaken by the organizations in order to bring in improvements in
the functioning and the structure of the same in the market. The major aspects of the change that
is being undertaken by the organizations are based on the objective of sustaining in the different
and competitive market situations (Onyeji, Bazilian and Bronk 2014). The strategies that are
undertaken by the organizations are based on their requirement of adhering to the objectives of
the organization to bring in the change in the structure and the functioning of the business in the
markets. The major aspects of the change are based on the understanding of the situation of the
organization and the different trends that is affecting the preferences of the consumers. It is also
based on the advancements in the technology that the organization is required to undertake
strategic decisions in order to sustain themselves in the market.
The major purpose of the report is to understand the strategic decisions that are being
taken by Thales in order to sustain themselves in the competitive market. On the other hand, it
also helps in determining the chief success factors of the organization while operating in three
different nations.
2. Thales' background
The Thales Group is a French multinational corporation that designs electrical systems
as per the needs of the consumers in the international markets. The group also extends out its
services to the development of the aerospace, defense and the transportation companies
throughout the world (Thalesgroup 2018). The company retained its headquarters in La Défense,