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The 4Ps/Marketing Mix: A Comparison of Head and Shoulder and Pantene Shampoo

   

Added on  2023-01-12

10 Pages2220 Words81 Views
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The 4Ps/marketing mix
The 4Ps/Marketing Mix: A Comparison of Head and Shoulder and Pantene Shampoo_1

TABLE OF CONTENTS
Executive summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Marketing Mix Comparison........................................................................................................4
Comparison of Target markets....................................................................................................8
Recommendation.........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
The 4Ps/Marketing Mix: A Comparison of Head and Shoulder and Pantene Shampoo_2

Executive summary
The brief study of the report explained about marketing mix strategy which encompasses price,
product, place and promotion. Important of 4P’s model understood by the help of two companies
H&S and Pantene Lady’s shampoo. These companies applied 4P’s model to influence brand
image and product in global market analysed in report.
The 4Ps/Marketing Mix: A Comparison of Head and Shoulder and Pantene Shampoo_3

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