Customer Preferences and Discount Factors

The provided assignment is a study on customer preferences, focusing on factors that influence purchasing decisions, particularly in the context of supermarkets like B&M. The questionnaire-based research seeks to understand what customers consider when buying from a supermarket, their preferred age group, and effective discount techniques. It also explores why customers are attracted to big supermarkets and what they recommend for future improvements.

INDIVIDUAL BUSINESS
REPORT
AND
PRESENTATION

EXCUTIVE SUMMARY
The researcher has collect the various information and knowledge for particular topic
with the help of primary and secondary data collection. Both has help to collect effective and
valuable data for work and know about market of supermarket industry. This research has
covered by the aim, objectives and topic of research. The present research has based on the
various ways of discount to attract customer towards the company. Discount has provide for the
attract customers towards the home bargains supermarkets. It has very important and essential
for researcher to have proper knowledge of research and selected topic. Discount rates affects
supermarket in various manner. Discount helped to increase productivity and sales of company
but reduces the profit margin of company. Researcher collect the various information with the
help of primary data collection. That has effective and valuable methods for collecting views and
ideas of customers towards understand about the discount. The primary data collection included
by the age, education, gender and average spending. There has various ways that has help to
manager of supermarket to achieve goals and objectives such as price strategies, distance,
location, quality and quantity of product etc. the B&M and home bargains supermarket has offers
discount to their customers to attract towards them and also competing with the big supermarket
such as the Tesco, Morrisons, ASDA etc. Survey has help for identifying the views of their
selected customers like in that they select the 20 respondents for conducting their research and
collect views and ideas of customers by asking questions which has related to the importance of
discount and the reason for select supermarket for shopping. Research has also covered by the
secondary data by internet company websites and journals. After all process of identifying and
collecting data, it also recommended to the supermarket about the adopting ways and techniques
for more attracting customers.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BONY...................................................................................................................................2
Primary Data collection...............................................................................................................2
Data analysis...............................................................................................................................4
CONCLUSION..............................................................................................................................14
RECOMMENDATION.................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX ...................................................................................................................................17

TITLE: To understand the various ways of discount to attract customers for increasing sales of
supermarket. “A study is based on the supermarkets”
INTRODUCTION
Background
Discount is the deduction from face value of product. There are three types of discount
such as trade, quantity and cash discount. Trade discount is deduction from the price of good
sold that is called as the trade discount. Quantity discount is allow to the seller to buyer amount
which is crossing minimum from the target sales which is called as the quantitate discount. Other
hand the cash discount is the nominal discount in that seller is deduct amount from the face value
of product and services (Roller and Lavrakas, 2015). With the help of cash, trade and quantity
discount home bargains supermarket are able to attract customers. This is very effective and
valuable technique for increase sales of product and services. At the another way it is help in
sales promotion by offer point of purchase items. The main aim is to retain and attract customers
with the help of discount and cash deduction. The research will be shows the importance and
various types of discount to attract customers. The research will present by the various ways of
discount for increasing sales of product and services. Discount is required for the home bargains
supermarket but not for the big supermarket. Big supermarket like Tesco, Sainsbury, ASDA etc.
are attract customers by providing best and better services to customers. Other hand it is very
important for the home supermarket to offer discount to compete with the big supermarket.
Research question
 What are the different ways of discount?
 What are the importance of discount in order to attract customers?
 What is the meaning and concept of discount?
Aim
 To understand the various ways of discount to attract customers for increasing sales of
supermarket
Objectives
 To select the best discount method to attract customers or increasing sales.
 To understand the importance and impact of discount on customers purchasing power.
 To examine the concept and meaning of discount.
Project scope
1

the aim of this project is to attract customers to increase and enhance sales of them. At
the time of research, researcher use the effective communication skills to talk with others and
customers of supermarkets. By this they are able to convey their message to others and also in
very polite way (Morse, 2016. By this respondents are easily gives the answers of questions at
the time of research. In this research, researcher take care of the ethical considerations towards
the customers and respondents.
MAIN BONY
Primary Data collection
Data collection is the process of gathering data and information from all the related
sources. With the help of data collection researcher is able to find the best and possible solution
and answer for the research problem. It is very important to collect data and information for
result of the research and study on particular topic which is discount. The data collection method
is divided in to two parts such as primary and secondary data collection (Meyers, Gamst and
Guarino, 2016). Primary data collection is the method of collecting data and information from
marketplace which are related study topic. Researcher collect data by asking question with
randomly selected peoples and the questions are related to the discount topic. Researcher are
asks questions from the 20 respondents and aim of this data collection to collect correct and right
information as per the customers points of views.
Research design
It is the plan for the answer of research questions. It is the method which is used to
implement that plan. Research design have 4 types which are help to design research as per
requirements such as the correlation, experimental, semi experimental and descriptive. For this
researcher select the descriptive research design techniques. It help to describe the nature and
behaviour of a particular subject in an effective manner (Merriam and Tisdell, 2015).
Sampling
The sampling is the process of selecting units from the population of interest so that by
studying the sample by fairly generalised. It is defined as the group of peoples which researcher
select from their further research and also from the knowing the views and answers a large
populations. This sampling can be divided into the various parts. It have two types which random
sampling and probabilistic sampling. In that research, researcher select the random sampling for
2

collect data and correct information from the peoples and respondents. The aim for selecting and
choosing this method for make effective and fair decision (Mackey and Gass, 2015). In that
respondents and peoples have equal and fair rights for providing their opinion without any force
and influences. This method also helpful for achieving and determining the goals and objectives
of research aim and objectives which is to understand the various ways of discount to attract
customers for increasing sales of supermarket like home bargains.
Data collection
Data collection is the method and process of collecting the right and correct information
from the peoples and respondents (Henderson and Campasano, 2017). It is the effective and
valuable process of gathering information with the help of relevant sources. There are two types
of data collection methods which are primary and secondary data collection method. The primary
data collection is the best ways for collecting fresh and new information with the help of
respondents. The primary data collection is divided into two parts such as quantitative and
qualitative research method. Quantitative data collection method is based on the mathematical
calculation at the various formats like mean, mode, median, regression and correlation etc. those
are the quantitative data collection methods (Lewis, 2015). This method is applied for the shorter
time duration and due to understand the high level of standardization of quantitative. This help to
researcher for make easy comparison of findings.
Other hand the qualitative data collection method is closely associate with the words,
feelings, emotions, and other elements. This study has aim to ensures the greater level of
understanding by interview, observation, games and role playing. This research is select by the
quantitative and qualitative data collection method for gathering right and correct information
about research (Creswell and Poth, 2017).
The secondary data collection method is also best ways of collecting the information by
the magazines, journals, online portals, books and newspapers etc. that data is already available
and published on the relevant sources and also to do the business studies. This data is plays an
important role in terms of increasing the effective and valuable level of research validity and
reliability (Secondary data collection method, 2017). These data collection method have any
limitation of study. For that, researcher select the secondary data collection to understand the
various ways of discount to attract customers towards supermarket.
3

Data analysis
Data analysis is the process of systematically applying statistics and techniques describe
or evaluate the data. After collecting and gathering data it is important to inspect and transform
the data. Discussion and findings are also important and valuable for research (Johnston, 2017).
The purpose of research and data analysis is to interpret the data by describing significance of
feelings to understand the various ways of discount to attract customers for increasing sales of
supermarket.
Primary data
Theme 1: Factor you consider at the time of purchasing.
Particular Participants
Prices 12
Quality of product 8
Interpretation
4
Prices Quality of product
0
2
4
6
8
10
12
Column B

From the above survey it had been concluded that out of 20 respondents, 12 respondents
are goes with the prices is the factor which is consider by customers at the time of purchasing.
This is the main factor by which customers are highly attracted towards the supermarket.
Theme 2: The actual concept of discount.
Particular Participants
Yes 13
No 7
Interpretation
5
Yes
No

From the above Pie chart it concluded that out of 20 respondents, 13 respondents are says
that they are know about the concept of discount. This is the factor by that customers attracted
towards the supermarket. It is effective and valuable ways for increase sales.
Theme 3: The important for the supermarket to be socially responsible.
Particular Participants
Yes 15
No 5
Interpretation
6
Yes No
0
2
4
6
8
10
12
14
16
Column B

from the above survey concluded that the it is very important for supermarket to be the
socially responsible. For that out of 20 peoples, 15 peoples are goes with the that to be the
socially responsible and the big supermarket of the Uk like Tesco and ASDA work in local area.
It is very important because it is help to increase their sales and build loyalty of customers.
Theme 4: The age group are highly attracted towards the supermarket.
Particular Participants
10 – 20 3
20 – 30 5
30 – 40 10
40 above 2
7
10 – 20 20 – 30 30 – 40 40 above
0
1
2
3
4
5
6
7
8
9
10
Column B

Interpretation
From the survey it had been conducted that out of 20 respondents, 10 respondents are
says the 30 – 40 years age group are highly interact with the supermarket. They are like to
purchase more product and services form the supermarket because they said that the there are
various options available for shopping.
Theme 5: The best supermarket from you are shop the most.
Particular Participants
Tesco 12
ASDA 2
Sainsbury 1
B&M 5
8

Interpretation
From the survey it had been conducted that the most of the customers and peoples are
like to shop with the Tesco which is UK's multinational retails shop. They are like to purchase
their product and services from the big supermarket. Other hand the second highest score is 5
respondents are goes with the discount supermarket because at there prices of product is low and
this give great opportunity to save their money.
Theme 6: The best and effective techniques of discount.
Particular Participants
Trade discount 2
Quality discount 3
Cash discount 11
Coupons 4
9
Tesco
ASDA
Sainsbury
B&M
0 2 4 6 8 10 12
Column B

Interpretation
From the above survey it had been concluded that the out of 20 respondents, 11
respondents are goes with the cash discount. The best and effective techniques of discount as per
the survey researcher got highest answer from the customers is cash discount with the reason.
The reason is they have to pay less amount as per the face value and prices of product.
Theme 7: The factor by which you are attract towards the discount supermarket such as
B&M.
Particular Participants
Location of supermarket 4
Product ranges 3
Prices of product 2
Great saving 11
10

Interpretation
From the survey, the researcher found the best factor by which customers are highly
attracted towards the discount supermarket like B&M that is great saving of money. Out of the
20 respondents, 11 respondents are goes with the great savings form the discount supermarket.
Theme 8: The attraction of customers towards the big supermarket.
Particular Participants
Product variety 2
Branded products 12
Home delivery facilities 5
Ambience 1
11
Location of supermarket Product ranges Prices of product Great saving
0
2
4
6
8
10
12
Column B

Interpretation
From the above survey the main reason for attract customers towards the big
supermarkets are branded products. The branded products are only sales by the supermarkets it
said by the out of 20 respondents, 12 respondents are said that and goes with that.
Theme 9: You like to purchase their grocery products.
Particular Participants
Local market 1
Discount supermarket 8
Big supermarket 8
Online market 3
12

Interpretation
From the above survey it had been conducted that the out of 20 respondents, 8
respondents are said the they are like to purchase their grocery product from the big supermarket
and discount supermarket.
Secondary data
13
Local market
Discount supermarket
Big supermarket
Online market

14

CONCLUSION
From the above research it had been concluded that the discount played an vital and
crucial role for attracting customers at wider level towards home bargains supermarket. The
researcher has analysed the background of the research and also identified the reason of study.
Research has covered by the various types of research methodologies like research design,
sampling, data collection, finding and so on. With the help of data collection researcher got the
correct and right information by asking question from 20 respondents. In that research,
researcher has also take care about the ethical considerations and done by without any biasses
with the customers and candidates. With the help of survey researcher got answers and views of
customers related to the various ways of discount to attract customers for increasing sales of
supermarket. After identification of their views they recommended and suggested to the ho0me
bargains for improving and developing activities and strategies for competing with the big
supermarkets. They found the best output the impact of discount on attraction of customers
towards supermarket.
15

RECOMMENDATION
From the above analysis of data, researcher has recommended various and lots of things
for accomplishing the objectives. Home bargains supermarket wants the super leader and
attraction of customers more towards the product. It is very important for them to find the reason
and factors those are help to company for achieve goals and objectives of supermarket. There are
some suggestions find by the researcher by whole research. Home bargains supermarket are
focus on the discount to attract customers towards them for increase sales and also provide the
best quality of product as per rate. In that manager of supermarket can provide best Supermarket
can offers the free sample for attract more customers and also promote their products and
services. By this manager not face losses in their profit margin and able to increase sales of
products and services. As per the survey customers are prefers the good and best quality of
product rather then the prices. It be focus on maintaining and developing relationship with
customers because with the help of better relations it increases the loyalty of customers towards
the supermarket and their products. This survey is conduct by the questionnaires method for
collecting data but there is recommendation, they can use the interview method for collecting
views of customers. With the help of interview manager collect information by face to face
meeting with explanation because in the questionnaires respondents are tick only on the right
answer without any explanation.
16

REFERENCES
Books and journals
Creswell, J. W. and Poth, C. N., 2017. Qualitative inquiry and research design: Choosing among
five approaches. Sage publications.
Henderson, W. G. and Campasano, M., 2017. Data Collection Forms. In Clinical Trials Design
in Operative and Non Operative Invasive Procedures (pp. 293-302). Springer, Cham.
Johnston, M. P., 2017. Secondary data analysis: A method of which the time has come.
Qualitative and quantitative methods in libraries. 3(3). pp.619-626.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.
Health promotion practice. 16(4). pp.473-475.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Merriam, S. B. and Tisdell, E. J., 2015. Qualitative research: A guide to design and
implementation. John Wiley & Sons.
Meyers, L. S., Gamst, G. and Guarino, A. J., 2016. Applied multivariate research: Design and
interpretation. Sage publications.
Morse, J. M., 2016. Mixed method design: Principles and procedures. Routledge.
Roller, M. R. and Lavrakas, P. J., 2015. Applied qualitative research design: A total quality
framework approach. Guilford Publications.
Online
Secondary data collection method. 2017. [Online]. Available through:
<https://www.google.com/searchq=secondary+data+collection+methods&oq=secondary+data+c
&aqs=chrome.1.69i57j0l5.11195j0j7&sourceid=chrome&ie=UTF-8>
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APPENDIX
QUESTIONNAIRES
NAME:
GENDER:
ADDRESS:
CONTACT NUMBER:
1. Which factor you consider at the time of purchasing?
 Prices
 Quality of product
2. Do you know the actual concept of discount?
 Yes
 No
3. Is this important for the supermarket to be socially responsible?
 Yes
 No
4. Which age group are highly attracted towards the supermarket?
 10 – 20
 20 – 30
 30 – 40
 40 above
5. What is the best supermarket from you are shop the most?
 Tesco
 ASDA
 Sainsbury
 B&M
6. What is the best and effective techniques of discount?
 Trade discount
 Quality discount
 Cash discount
 Coupons
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7. What is the factor by which you are attract towards the discount supermarket such as
B&M?
 Location of supermarket
 Product ranges
 Prices of product
 Great saving
8. Why you are attract towards the big supermarket?
 Product variety
 Branded products
 Home delivery facilities
 Ambience
9. From where you like to purchase their grocery products?
 Local market
 Discount supermarket
 Big supermarket
 Online market
10. What you are recommended for supermarket?
11.
19