The Advantages of Social Media Outweigh the Disadvantages

This article explores the impacts of social media and discusses whether its advantages outweigh the disadvantages. It highlights the worldwide connectivity, business connections, and real-time information sharing offered by social media platforms.

Running head: THE ADVANTAGES OF SOCIAL MEDIA OUTWEIGH THE DISADVANTAGES
The Advantages of Social Media Outweigh the Disadvantages
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1THE ADVANTAGES OF SOCIAL MEDIA OUTWEIGH THE DISADVANTAGES
Impacts of Social Media
Topic 1: Can the advantages of Social Media outweigh the disadvantages?
Social media is a much needed aspect and is the latest technological trend in the latest
times. It has been seen that more than 450 million people log into different forms of social media
platforms in a single day. This fact might lead to supporting of the theory that many of these
people have an addiction towards social media. Although the different forms of social media
platforms offer a wide range of facilities, yet there are many kind of concerns that social media
has several kinds of disadvantages (Goh, Heng and Lin 2013). These kind of disadvantages
might lead to a fact that these might pose harm to the people. However upon a closer form of
examination of the impacts of social media, it has also been seen that social media offers a wide
range of facilities, products or services that have the ability to overweigh the disadvantages.
The use of Internet technologies have also a vital role to play for the evolvement of social
media. There is a huge form of evolution within the language and meaning as different users of
such platforms have redefined social constructs that includes friendship and privacy (Li &
Sakamoto 2014). Different people also suggest that the impact of social media platforms also
helps in development of new categories of relationship.
There are different kinds of advantages of social media that helps in the evolvement of
this technological platforms. Some of the primary form of advantages of social media includes –
worldwide connectivity, which includes the development of new kinds of relationships with new
people. They also help in developing business connections and thus establishing a multiplying
effect (Aral, Dellarocas and Godes 2013). The social media platforms also serves as a common
platform of interest for different people. These helps in establishing a common circle of interest

2THE ADVANTAGES OF SOCIAL MEDIA OUTWEIGH THE DISADVANTAGES
and also helps in planning of events. These kind of virtual groups also helps in the exchange of
techniques and ideas. In the recent times, social media also helps in supporting real time news
and sharing of information. The impact of social media platforms have helped different people to
share multiple forms of vital information. The live chat facility have also helped various people
to send real time information to other people and thus inform them. Social media also serves as
the facility for targeted advertisement (Korda and Itani 2013). These kind of advertisement could
be targeted towards a special group of people. Social media would also be helpful for delivering
content on a much easier process. These platforms also offers a wide array of tools in order to
maximize the target audience in a certain region. This helps in reducing a vast amount of time.
Social media also helps in serving the news organisations for the collection and sharing of
information.
These kind of impacts served by social media serves as a major purpose to outweigh the
disadvantages. This would also help in the creation of a better form of platform and support
different users with various needs.

3THE ADVANTAGES OF SOCIAL MEDIA OUTWEIGH THE DISADVANTAGES
References
Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue—social media and
business transformation: a framework for research. Information Systems Research, 24(1), pp.3-
13.
Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer
behavior: Quantifying the relative impact of user-and marketer-generated content. Information
Systems Research, 24(1), pp.88-107.
Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and behavior
change. Health promotion practice, 14(1), pp.15-23.
Li, H. and Sakamoto, Y., 2014. Social impacts in social media: An examination of perceived
truthfulness and sharing of information. Computers in Human Behavior, 41, pp.278-287.