The agreement between the companies

Running Head: THE DAG BRUKEN CASE STUDY
The Dag Brucken case study
Name of the student
Name of the University
Author’s note

THE DAG BRUCKEN CASE STUDY1
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Key issues in personnel management and leadership issues.......................................................2
Factors affecting the quality of project........................................................................................5
Impact of leadership and team performance on quality issues....................................................8
Addressing human and quality issues by project manager..........................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

THE DAG BRUCKEN CASE STUDY2
Introduction
The assignment is based on the Dag Brucken ASRS case study. The case study states that
an agreement was done between the Dag-Brucken ASRS private Limited, which is an Australian
based Electrical Engineering Company and beverage Manufacturer Company in Taiwan called
Super Cola Taiwan. The agreement between the companies was for the automated storage and
retrieval system for Super Cola Taiwan for the production facilities in Asia. Dag Brucken ASRS
being awarded with the State Premium Export Award, still the company drastically failed in its
operations. The case study highlights the areas of the faults in the company as well as how the
lack of proper planning of IT development methods resulted in the eventual let-down of the
project. Further the assignment tells the incompetency of its project management techniques. The
objective of the assignment is to explain the important issues in the handling the employees by
the project manager that includes teamwork and leadership. Further in the assignment, the details
about the issues that can impact the superiority of the project as well as what will be the effect of
leadership style and group dynamics on quality matters of the company. The assignment also
includes the recommendations on how a project manager should handle the human and quality
mater that will have direct influence on the project.
Discussion
Key issues in personnel management and leadership issues
The success and failure of any project depends upon how the project is being handled and
managed. Project management is the implementation of the expertise, competencies,
understanding, tools and practices in the doings of the project, so that these requirements meet
the goals of the project. The primary activity of the project manager is assigning and aligning

THE DAG BRUCKEN CASE STUDY3
different project teams to a variety of complex tasks. The project manager should know the
critical influence of the operational project team and the importance of team work that simplifies
the completion of project (Aga, Noorderhaven and Vallejo, 2016).
The project manager at Dag Brucken ASRS was a contract manager and did not
specializes in the software development field. Therefore, it indicates that he himself know very
little about the criticality of the project. The project that he designed indicated that utilizing two
Programmable logic controllers and one SA/P to develop the software of the project should be
completed within three weeks. But it took five weeks in developing the screen display of only
one cranes. This indicates that there was no proper of allocation of responsibility among the
manager and the technical group of the project. The lack of leadership of the project manager, no
one was effectively performing any occupation or duty they have been assigned by the manager.
The company had little infrastructure to support the expansion of the management. Thus, the
absenteeism of a thorough risk calculation along with impractical planning, and a let-down to
arrange the personnel management for the project point out a insufficiency of the management
about of the progress of the project.
The project demanded the high level of prototypes that includes increase level of research
before commencing the project. Lack of proper research and development, made the process
slow. The project lacked in practical stipulations like design charts, models for data
development, modules description and even lack of testing plans in the project indicated that
there is lack of coordination between the members of the team as well as the leadership quality
of the manager (Andersen, 2016).