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The Aspect of Customer Relationship Management

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Added on  2020-02-19

The Aspect of Customer Relationship Management

   Added on 2020-02-19

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Running head: 4 PINES BREWING COMPANY1Case Study AnalysisStudent’s NameInstitutional Affiliation
The Aspect of Customer Relationship Management_1
4 PINES BREWING COMPANY2Introduction The aspect of customer relationship management is an essential tool in any business organization which entails meeting their expectations and preferences. This calls for a need for any organization to build a static relationship with clients to enhance delivery of quality services.This paper features the impact of customer relationship in the 4 Pines Brewing Company which is a microbrewery established about a decade ago with the aim to produce exceptional beer and has featured customer prospecting, customer understanding, and customer loyalty.Identification of sustainability initiatives & their authenticity. What sustainability initiatives have been implemented by the case organization?The company has implemented customer prospecting which entails pursuing, discoveringand enticing new customers. It has various ways of doing this including introducing friends and relatives to have a free taste of the exceptional beer which allows deeper interaction with the customers. Establishment of other brewpubs has also seen a wide range of consumers experience the feeling of a unique beer. This has opened greater chances of the growth of the company which is becoming very competitive in the brewing industry (Cohenfirst, 2015).The 4 Pines has also come up with means of understanding the customer needs and striving to meet them in the best ways possible. The managers seek to identify what the clients desire and ensure the highest quality beer is sold to them. Most people seemed to enjoy the exceptional beer produced which has seen the company increase its sales volume hence earning abig market share due to the customer satisfaction. Building the environmental and social responsibility has also been another stronghold of the company which involves building and retaining good customer relationships leading to a recurrent purchase of their products (Solomon, 2012). The employees are encouraged to engage
The Aspect of Customer Relationship Management_2

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