The British Car 'Land Rover'

The British Car “Land Rover” TASK 1 |A 1 Blog 11 Blog 25 TASK 1B 8 Group supporting paper 8 REFERENCES 11 TASK 1 |A 1 Blog 1 |Land Rover is a luxury car brand which is owned by British Multinational | |manufacturing company Jaguar and now it is owned by Tata Motors which is | |an Indian organisation. Its products are considered to be unique because the company | |uses different features for them that are not used by competitors such

The British Car
“Land Rover”

Table of Contents
TASK 1 A........................................................................................................................................1
Blog 1...........................................................................................................................................1
Blog 2...........................................................................................................................................5
TASK 1B.........................................................................................................................................8
Group supporting paper...............................................................................................................8
REFERENCES..............................................................................................................................11

TASK 1 A
Blog 1
Land Rover is a luxury car brand which is owned by British Multinational manufacturing
company Jaguar and now it is owned by Tata Motors which is an Indian organisation. It is a
strong presence all around the world because its cars are sold worldwide. Founder of the
business entity is British Leyland and it was founded in year 1978. various types of
marketing strategies are used by enterprise in order to reach maximum number of customers.
7 P's of marketing are considered by it to market its cars. All these elements are product,
price, place, promotion, people, process and physical evidence (Arthur, 2014).
Land Rover has a wide range of products which includes Defender, Range Rover, Freelander
and Range Rover sport. All the cars are having some specific features such as pixel laser
LED head lights, activity key, attractive seating systems (20 way heated front seats with
60:40 rear bench to 24 heated), auto and gesture sunblind, cabin air ionisation and hot stone
massage seats. Apart from this, cars of Land Rover are also having innovative qualities such
as head up display, class leading legroom, stowage, hill decent control etc. it new car
Discovery is 465 KG lighter as compare to other cars. Cars that are made by Land Rover are
manufactured according to current trends of market and changing perception of clients.
From starting the organisation is focusing on innovation, technology, traditional design etc.
and it is known for its luxury as its targeted clients are customers above from economical
class. In order to enhance visibility of its products Land Rover also focuses on positioning of
its cars. Its products are considered to be unique because the company uses different features
for them that are not used by competitors such as Cherokee, Porsche, BMW, Ford, Audi and
Mercedes Benz (Banisoleiman, 2014).
As target market of Land Rover is customers above from economical class so it uses
premium pricing strategy rather than going for low cost or economic pricing. Demography,
market, product and location affect price of cars that are offered by the company. It helps to
reach the target segment and provide them luxury products according to their comfort. For
some of the cars penetration pricing is used by the organisation but with the change in
engine or making modification or innovation results in increased prices of them which is
also called prestigious pricing. Customers who focus on brand and quality as compare to
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price prefer cars of Land Rover. Its high price as well as high usage and maintenance cost
make it a premium brand. Reason behind using premium pricing strategy is unique and good
features of its cars that are not offered by competitors. When online orders are received by
clients then price which is charged by the company varies according to region because
delivery cost is also included in it (Berggren and Dhruba, 2015).
Cars of Land Rover are sold all around the world because of its global presence. In order to
resolve post purchase problems of its clients the organisation has built up a channel so that
they get proper servicing and maintenance facilities. The business entity has made a
partnership with a Chinese enterprise Cherry Automobiles which helps it to maintain its
distribution channel. It is planning for expansion in Asia as it has been bought by an Indian
Company Tata Motors. A plan has been proposed by Land Rover in which it has decided to
open exclusive showrooms in Asian sub-continent parts for the purpose of increasing
visibility of cars. Another aim behind this plan is to pitch its cars to more premium clients.
Its cars are sold with the help of two different channels. First one is its online websites that
helps to sale cars directly to the clients. Second one is wholesalers who provide cars to
retailers located in different countries. Land Rover has tied up with different delivery
partners in order to make sure that cars get delivered to customers on time. Omni channel
distribution system is used by the organisation in which customers can gather information
regarding cars from its online as well as offline stores.
For the purpose of promotion different types of campaigns are organised by Land Rover as it
does not require huge strategies for promotions as it is a well-known brand. In order to make
an image in the market campaigns are organised which includes fun drives, off road
challenge etc. Land Rover also provides sponsorships to different rallies according to the
interest of clients. In order to promote the theme adventure organisation opened a club which
is LROC. It is taking part in corporate social responsibility activities which is a good step
taken to increase awareness of products of Land Rover (Bignell, 2016). Innovative ideas are
shared by the company on social media with the help of online campaigns in order to attract
customers toward its new cars. Key elements that are used by It for the purpose of promotion
are road show and sponsorships. Social media platforms such as You Tube, Facebook and
twitter are used by promotion team of enterprise to advertise them and expose new designs
of the cars so that customers can gather information of them. Land Rover also takes part in
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trade exhibitions and events for the purpose of sales promotion and to increase revenues in
its stores it hires skilled employees for the purpose of personal selling.
According to Land Rover business is based upon relationship and for all the business entities
it is very important to establish good relations with the customers as well as employees so
that profits can be maximised. Huge amount is invested by owner for training and
development activities of workers as it is willing to be the employer of choice till year 2020
(Dewenter, Heimeshoff and Thomas, 2016). Higher authority in Land Rover is highly
concerned with enhancement of skills and talent of workforce. Leaders in the organisation
are very humble with staff members and also take opinion of them while formulating
strategies as they think that they have practical knowledge of working in field because they
directly interact with customers at stores and campaigns. Human relations are promoted by
the company and for this purpose best services are delivered to clients. In order to resolve
post purchase issues of customers Land Rover has established various service centres all
around the world. People who are working in customer service department of Land Rover
get contacted by clients and then they resolve all the queries and issues of them. They try
their best to give them solution for their problems. People working in sales team
communicate with clients who are visiting the stores and conveyance them to buy cars by
giving them accurate information they ask for. All the members of team also guide clients to
decide best suitable car for their needs. Planning regarding people element of marketing mix
appropriately done by managers within the organisation because they want to assure that all
operations get executed appropriately (Donnelly, Begley and Collis, 2017).
Land Rover distributes its cars by following different process for each distribution channel
in order to build transparency at workplace. Products are distributed via dealership, direct to
clients, online campaign etc. Training and development processes are used to train
employees so that they can perform their duties in appropriate manner. Top executives of
Land Rover take timely reports of business to measure success of projects. In order to attain
business objectives such as profit maximisation, customer satisfaction, sales enhancement
etc. managers have to formulate strategic plans by following specific processes. After sales
services are also provided that are acquired by clients when they feel that they are facing any
issue regarding car. Managers make sure that cars are always available at stores by analysing
all documents that are formulated by store staff (Epple and Phelps, 2014). Online delivery
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processes are also used by Land Rover to deliver order that were provided by customers with
the help of a computer system. Managers keep track record of each order to track it until it
gets shipped to the door step of clients. Different types of research processes are followed by
organisation to gather information regarding needs and preferences of customers and fulfil
their demand. Timely feedback is also taken from them to make sure that they are satisfied
with quality of cars or not (Hazell, 2016).
Cars of Land Rover are delivered in unique packaging which can be identified easily. All the
products of organisation are placed on special shelves which are provided by the company.
They have different colour and design that helps to grab attention of clients. Eye catching
packaging is used by the organisation to establish a good image in the mind of them. This
quality of Land Rover cars is also known as its physical evidence that which is proof of its
presence. It has a website which allows clients to take a view over the cars that they are
planning to buy in future. Images of them are shown in high quality and various angles. A
360o view is also offered to clients to analyse all the angles of cars to form buying decision.
Physical evidence also includes the ambiance of the pace where items are bought or sold and
all the stores of Land Rover are established in porches locations where luxury clients come
and book car according to their needs. High prices and good quality are the evidences for
organisation.
Marketing mix is followed by Land Rover to analyse different aspects of business and
measure that all of them are beneficial for organisation or not. Company is using attractive
promotion techniques in order to aware large number of customers regarding its products.
Modes that are used by Land Rover are sponsorship, road shows, rallies etc. Online presence
of enterprise is also very good and interested clients can gather detailed information of each
model of cars that are sold by the company (Heller and Rowlinson, 2018). Prices of all its
products are very high because of its quality and brand image. People who are in love with
cars and their brand prefers Land Rover to buy a car with unique features which are not
offered by its competitors such as BMW, Audi etc. Attractive packaging is used to deliver
cars to customers and it has service centres in various locations so that if clients face any
post purchase related issue then all of them can be resolved. Proper training is provided to
the employees in order to make sure that business operations are executed properly and
effectively.
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Blog 2
Land Rover is a successful manufacturing company of cars which is selling its products in most
of the countries around the world. It has end number of competitors in the market which are
affecting its business activities. In order to identify them, existing rivalry strategy of Porter's
five force model is used by marketers and managers. It helps them to analyse that other
companies are able to affect its market share and sales. The company is having high
competitive advantage but to maintain it for a long period managers determine other
organisations which are operating business in automobile sector. In order to reduce
competition Land Rover, focus on its pricing policies, promotional strategies, market share
and quality of products (Kumar, 2017). Current competitors of enterprise are Mercedes
Benz, Audi, BMW, Jeep Grand Cherokee, Volvo etc. Continuous innovation and traditional
design are two factors that helps it to compete in the market. Unique features of cars that are
sold by Land Rover are beneficial for organisation to deal with other companies which are
willing to capture its market share. Attractive SUV and Sport cars are manufactured by this
organisation which are sold all around the world. Now an Indian company has bought it so
now it is planning to expand business in Asian market. The business will be expanded in
such locations where Land Rover is not having its stores. A reason behind good competitive
advantage of enterprise is presence of service networks all around the world according to
products line. It does not offer low cost cars only luxury products are offered by it. There are
various deals of organisation in all the parts of world and where they are not available, now
it is planning to reach to those areas. Huge amount is spent on research and development
activities to gather information regarding products of competitors and preferences of clients.
Cars that are manufactured by this entity are made by focusing on quality and features that
can attract customers (Macarthur, Cook and Davies, 2014).
Land Rover is expending its business massively in most of the countries by using Ansoff
Matrix. There are four different policies under this model that could be used for various
development purposes. These are market development in which existing products are sold by
companies in different markets for the purpose of expanding business, product development,
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under this strategy business entities launch new products in their existing marketplace to
enhance profitability. Market penetration that guides organisations to promote current
products in current market segment fro the purpose of increasing sales. The last strategy is
diversification in which company launches a new product in a new market so expanding
business and attracting large number of clients. From all these options land Rover is using
market development strategy because it is launching its existing products in different
markets to deliver its cars in different locations. Now a plan has been proposed by its
managers in which they have decided to expand business in Asian countries where their
stores are not available (Maxcy and Silberston, 2017).
With the help of market development strategy land Rover is expanding its business in more
geographic locations. Reason behind selecting this strategy is that there is low risk is
involved in this option. Firstly, an existing car is being launched in new market and sold to
customers. Afterwards their views are analysed to check that introduced cars are able to
fulfil demand of customers. If they successfully achieve their objectives then it plans for an
innovation in that segment. Planning is done by managers in order to ignore future
consequences such as low sustainability, bad market image and low demand of products.
Main purpose of using Ansoff Matrix at workplace is increasing sales and achieving
development opportunities (Up coming projects of Land Rover, 2019). Land Rover is also
using is for the same purpose. To deal with its competitors it tries to maintain quality of cars
and use their preferences to satisfy them.
Currently Land Rover is providing sponsorship to different championships in order to
conduct promotional activities. Such type of steps that are taken by the company helps it to
aware customers regarding the cars that are going to be launched in market or already been
launched. Main aim of this organisation to be on the top of automobile sector and to attain
this objective it has started to formulate plan. First of all, it is going to capture all areas of
Asia because it has been bought by an Indian company Tata Motors (Meschtscherjakov,
Wanko and Batz, 2015). For effective execution of business operations, it hires skilled
employees and then provide them training so that they can perform all tasks that are assigned
to them for attainment of organisational goals.
In October 2018 a new plant has been opened by Land Rover in Nitra, Slovakia which was a
great step for business expansion. It has resulted in enhancement in sales and profits of
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whole organisation. It is the first UK based company which get success in opening a plant in
this country. Such type of business expansion or creation of international factories helps
company to offer new and innovative models of cars to the customers. It was the greatest
milestone in the long-term globalisation program and result of planning of various years.
Currently the market image of the organization is very good as it is offering good quality
cars. In order to provide best quality products Land Rover conduct research and
development programs and then collect data in which researchers directly interact with them
and analyze that what they are willing to buy. After gathering information, managers of
company formulate plans and use their feedbacks to manufacture cars. It helps to fulfil needs
and requirements of them and satisfy them to enhance profitability (NOLAN, 2016). Post
purchase services of this organization is also very good because it is willing to satisfy clients
by providing them best services so that revenues can be enhanced. In order to beat its
competitors Land Rover is planning to launch self-driving cars in the market. It is based
upon latest technology and for the purpose of launching entity is planning to gain trust of
pedestrians and other road users by communicating with them to know their intentions and
views regarding this proposed project. For tis purpose a special team is going to be
formulated and all of the will be assigned specific areas where they will interact with clients
provide them information regarding new cars and try to figure out their point of view
regarding the plan. Positive and negative feedbacks are used to formulate business strategies
and make modifications in proposed design. It helps the business entity to meet expectation
of customers and gain their trust. Managers have also planned to incorporate virtual eyes to
give signal to pedestrian. It is a unique feature which has not yet been proposed any other
company. Manufactures have confirmed that production of e type zero all electronic classic
car has been started. It is a type of tailor made which will be made according to specification
of customers. They can ask company to add features in cars according to their willingness.
Now Land Rover is also planning to combine modern luxury with traditional design on 40th
anniversary of Overfinch model. It will be a special edition as it is going to be launched in
iconic body share. In order to celebrate 80th anniversary it has introduced a new car in the
market which is V8 edition of defender. It was also a limited edition of high-performance
model which was reengineered and was fastest model to date (Piddock, 2018).
A new car also proposed by Land Rover whose name is Project Hero. It was designed for the
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red cross Land Rover which is the first car with roof mounted drone. It can take off and land
when the car is in motion. Original 4*4 car which was missing from year 1948 has been
found and restored by Land Rover. It is also planning to create the flying hunts man 6*6
which is going to be manufactured by combining rugged aesthetic with luxury material and
designed by Kahn design. Hybrid electric SUV has been revealed by Land Rover and a
commitment is also made by the company in which managers said that all the cars will have
plug in electric options within next three years. All these new models are going to be
launched in market in upcoming period. The organization is planning to enhance its
profitability in next few years with the help of all the proposed projects. The managers have
estimated that overall profits are going to be enhanced by 20% in next few years with the
help of proposed plans of launching new featured cars in market (Reichenbach, 2016). It has
been forecasted by top executives that overall performance of organisation will be enhanced
after this new launch which will be beneficial for company.
TASK 1B
Group supporting paper
A team is being formulated by out tutor all the team members contributed to write the posts
for blog. All of us distributed responsibilities. Some of us are liable to find sources to gather
information and others are responsible for proper writing of post. We have learnt various things
while working on the blog project. Information is being gathered by team members from various
articles that were about Land Rover, its previous projects, upcoming cars, proposed plans for
future etc. While writing the posts we have analyse all the information appropriately. While
writing any content in the post we made sure that accurate and transparent information is being
added to the post. All the members tried that we use relevant sources to gather information
regarding Land Rover so that we can help our readers to get detailed information regarding the
organisation, its current and future projects. In our team I was responsible for the compilation of
information by monitoring it and analysing that it is true and accurate. Some of the content
which was collected by my team members was rejected by me because I thought that it was not
required for out posts. I have also gathered content for the posts. We enjoyed our duties very
much as it has helped us to enhance our knowledge. Various theories are also being used by us
while working on our blog (Slessor, 2016). These are Agenda Setting, Cognitive constructivist,
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Behaviourism, Connectivism, Humanism theories etc. Our whole project is based upon
secondary research as we used different articles to write about Land Rover.
Agenda setting theory is mainly developed by Max Mc Combs and Donald Shaw. It is a
social science theory which was used by me as and team members to complete the posts for blog.
It is a part of mass communication theory which is mainly used to choose and display news. This
theory has helped us to find relevant content which is required to write in the post for our blog.
With the help of our post readers will be able to get detailed information regarding Land Rover
and its different business projects. This theory described powerful influence of media and other
digital medium.
Cognitive constructivist is also used by us while completing our posts for the blog and it
was developed by Jean Piaget. It is a learning theory which has helped us to learn various things
such as communication, team work etc. All the group members are required to communicate
with each other while working on the posts as it helps to make sure that project is on track or not.
Team working is also very important because without it, it is not possible to complete the whole
project. This theory has helped use to assimilate new information to our existing knowledge and
also made modification in our skills by helping us to learn various things regarding our topic.
With the help of this theory me and my other team members developed cognitive pathways in
understanding and physical response to experiences. It has helped us to learn most effectively
through reading text and articles which are analysed by us to complete the post (Stanford, 2014).
Behaviourism theory was used by us while writing post for blog as it helps to explain
behaviours by external factors. It has helped us to determine positive and negative elements
which may affect information which was added by us in out post. It was very important for all
the team members to behave in appropriate manner with each other in order to complete the
assigned project successfully. This theory has helped us to establish a new behaviour in which all
of us has communicated, coordinated and cooperated which has resulted on the completion of
our post on time. We have acquired the new behaviour from the conditions that are faced by us
while gathering information for our project.
Connectivism is also a learning theory which has helped us to establish good connection
among team so that we can work together and complete the project with transparent content. It
totally emphasizes on role of social and cultural context. According to this theory learning does
not simply happen within an individual but across a network. In order to learn new things and
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enhance knowledge it is very important to establish good connections so that information can be
exchanges. Me and my team members get connected with each other to complete our posts for
blog and it has helped us to brush up our knowledge because we all learned various things form
each other. As one of the team members has attractive skills to write good content and other
learned this from him.
Humanism theory was developed in year 1960 which states that in order to experience,
explore and observe new things to enhance knowledge and skills. It has helped me and other
members of group to focus on dignity, freedom and potential which is required to be considered
to work on a project together (Thoms and Donnelly, 2017). For successful completion of posts
for blog it is required for us to be free to collect data from different sources as it is require to
record transparent and accurate content in blog. This theory guided us to focus of our self,
motivational factors, goals and interests so that we can work willingly and make sure that we are
trying our best to accomplish our goal.
While working on the project we have faced various issues such as conflicts,
inappropriate information, lack or resources, miscommunication, limited time etc. All of us dealt
with these issues in appropriate manner by using learning theories which has helped to be
positive and figure out that what is the main requirement of our project. Issue of conflict took
place due to miscommunication as in starting we did not know each other personally but
afterwards we started communication and all the conflicts get resolved and resulted in successful
completion of our project (Walker, 2017).
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Reichenbach, M., 2016. 7 th Munich Chassis Symposium chassis. tech plus 2016.
Slessor, T., 2016. First Overland: London to Singapore by Land Rover. Andrews UK Limited.
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Thoms, D. and Donnelly, T., 2017. The motor car industry in Coventry since the 1890's.
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Online
Features of land rover cars. 2019. [Online]. Available through:
<https://www.landrover.in/vehicles/range-rover/key-features.html>
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Up coming projects of Land Rover. 2019. [Online]. Available through:
<https://media.jaguarlandrover.com/en-us/news/2018/10/jaguar-land-rover-opens-
manufacturing-plant-slovakia>
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