Managing Innovation in Business

Managing innovation in
business

EXECUTIVE SUMMARY
This is the report based on managing innovation in business for this land rover. This firm
mainly deals in premium luxury SUV and sports cars which are safer and comfortable for its
customers. Range rover have a huge investment in their research and development
department which help them in getting innovation in their products the first innovation which
it bring is the material of their what is the first company who started using aluminium as
material for producing for manufacturing cars. In this report the proposal is made on range
rover new innovation in technology. The innovations which are brought by range rover in
market are different from other company which will help firm in getting access to different
market and use this for maintain good position in market and attracting more and more
customer towards firm. So, innovation is helpful in getting mare productivity and getting
access to number of benefits for increasing profitability and productivity.

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
The Organisation and its Innovation History (500 words).....................................................3
The Organisations existing Innovation Performance and Capabilities..................................5
The Industry in 2016..............................................................................................................7
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................9
Books and journals.................................................................................................................9