The Business Environment of Asda : Assignment

REPORT ON BUSINESS AND BUSINESS ENVIRONMENT
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Executive Summary
Business Environment is the core constituent of the entire systemic architecture which forms the
basis of the effective and efficient management of any business process. Business Environment
is an integral part of the business scenario that determines the type of business process that could
gain the maximum traction in the existing concurrent market related imperatives. Both the
internal and the external stimulants in the form of financial implications influence and shape the
business organizational activities when such functionalities are performed in the context with the
product propagation responsibilities to launch and promote the sales percentage concerning the
product offerings under the targeted market segments. In this particular thesis study assignment,
the business environment of ASDA, a retail operative of the United Kingdom is analyzed with
respect to some of the factors such as Market structure, key responsibilities associated with the
company under consideration and the various commercial and resource related and
environmental dynamics that influence the organizational functioning of the entire business
entity, both on a short and on the longer perspectives.
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Table of Contents
Introduction......................................................................................................................................4
Assignment 1...................................................................................................................................4
An insight into the dynamics of the organisation............................................................................4
Task 1 (Refer to PPT)......................................................................................................................4
Task 2 (Refer to PPT)......................................................................................................................4
Assignment 2 Insight into macro environmental impact.................................................................5
Task 1 Positive and negative influence...........................................................................................5
1.1 Dynamics of macro environment upon business operations.....................................................5
Task 2 Outcomes of specific businesses..........................................................................................6
2.1 Environmental analysis of ASDA.............................................................................................6
2.2 Interrelationship between organisational dynamics and macroenvironment.............................7
Conclusion.......................................................................................................................................8
Reference List..................................................................................................................................9
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