Assignment About the Business Operations

Task 3
Lewin’s Model Kotler’s Model McKinsey’s Model
Lewin’s Model is based on the
three-step change process. The
model states the need to
implement three different steps in
the business operations that will
be able to address the different
kinds of the changes in relation to
the organization. The changes are
namely;
1. Unfreezing
2. Change phase
3. Freezing of refreezing
These 3 different steps
are important for the
management of Petrobras
as they can follow these
steps to usher in an
effective change that can
be helpful for the
organization.
a. Unfreeze- The
managers and
supervisors of
Petrobras will have
to be transparent to
the staff on the need
for change of focus
towards renewable
Kotter’s 8-step model can help the
organization to bring in the much-
needed changes for the success of
the organization. The 8 step model
are as follows;
a. Create urgency- The
following process helps
the managers of
Petrobras to create a
compelling force for
change to the vision for
new and renewable
energy.
b. Powerful coalition-
Petrobras management
has to create a powerful
team in order to address
the changes to a new
transition.
c. Vision for change- The
vision for transition into
the new sources of
energy must be clear to
the employees and
management of Petrobras
d. Communicate the
vision- The proper
communication of the
The seven internal aspects of the
company along with the alignment
of the strategies can ensure the
implementation of the change
management process in the
organization. The framework can
be used in a variety of manner to
align the different business
perspectives. The McKinsey
Framework can help to improve
the performance levels of the
organization. The performance
levels of the organization includes
the likes of;
a. Hard Elements in the
form of strategy,
structure and system
while the;
b. B. Soft elements in the
form of shared values,
skills and business staffs.