#WeSeeEqual Campaign by P&G: Objectives, Strategy and Success Metrics

#WeSeeEqual

Introduction
The Presentation will:
 Introduce to the campaign
 Objectives of the Campaign
 The Broad message of the campaign
 Target group, success measurement and strategies employed
 Evaluation of the campaign

Rationale behind selection of
campaign
 The #WeSeeEqual
 The issue undertaken is prevalent.
 People are subject to discrimination (Oliveira et al., 2015).
 The company’s initiative -aligned to the societal issue.

The Campaign
 The #WeSeeEqual campaign
was undertaken by P&G to
highlight the sustainability
efforts.
 Through the campaign the
company aims to highlight and
mitigate the difference that exist
in the world.
 Issues as such have become
prevalent and thus should be
mitigated.
Campaign link :https://
www.popsugar.com/love/We-See-Equal-PG-Campai
gn-Video-43284142