The Contemporary Hospitality Industry

This presentation explores the contemporary hospitality industry and its impact on customer satisfaction. It discusses the use of PESTEL and SWOT analysis, the influence of external factors, implications of trends, and the ability of businesses to develop products and services to meet current trends. The presentation concludes with the importance of providing hospitality services to enhance customer satisfaction.

The Contemporary
Hospitality Industry

TABLE OF CONTENTS
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
Hospitality refers to the providing of various types of services to the people
and ensuring that their satisfaction level can be enhanced. For this
presentation, Radisson Hotel Group has been selected. It has various hotels
all around the world. In this presentation, a detailed and specific discussion
will be made on the use of Hospitality to enhance the overall satisfaction
level of the customers.

MAIN BODY
PESTEL analysis-
 Political factors- It is important to assess them because they affect the
organizations. This is so because the political situations can change quickly
and this can impact the Businesses.
 Economic factors- It is crucial to make sure that they are assessed because
the economic situations can change quite quickly and thus this can affect
the Businesses.

CONTINUED…
 Social factors- It is important that the social needs and requirements of the
people in the society are assessed because it is crucial to ensure that the
services are provided to them accordingly.
 Technological factors- It is also crucial that the changes which are
happening in technology are assessed quickly which will be quite helpful in
ensuring that the organizations are able to make relevant adjustments
according to them in a proper manner effectively and efficiently.

CONTINUED…
 Environmental factors- It is also important that the services of the
organization are provided according to the environmental rules and
regulations which will be quite essential to make sure that the goals and
objectives are attained.
 Legal factors- It is very important that the legal needs and requirements
are assessed in a proper way which will help in ensuring that the
compliance with these needs and requirements can be done quite
effectively and efficiently.

CONTINUED…
Thus all of these factors
are required to be
considered by Radisson
Hotel Group which will
help it a lot to be able
to ensure that it can
adjust its business
operations according to
the influence which is
created by these
particular factors.

CONTINUED…
SWOT analysis-
 Strengths-
 The Group has different hotel located all across the world in various
countries. This helps in enhancing it presence.
 The Group has a massive base of customers in the different countries. This
is also helpful in ensuring that it is able to target an enhancement in the
overall level of profitability.

CONTINUED…
Weaknesses-
 The Group is weak in the application of its marketing strategies due to
which it is not able to reach some of its customers.
 The Group is weak in the management of the different types of needs and
requirements of the customers which therefore affects the Brand Image and
Goodwill of the Group.

CONTINUED…
Opportunities-
 The Group is required to identify the opportunity which is present in the
different countries all around the world which therefore will help it in
enhancing profits.
 The Group has to make sure that the identification of the opportunity of
bringing the required level of Innovation in its services is done which will
help a lot in ensuring that the overall profits can be enhanced effectively
and efficiently.

CONTINUED…
Threats-
 The Group is facing a threat from the rising competition level in the market
because an increase in competitors is affecting its profits.
 The Group is also facing a threat from the increase in the overall tax rates
because this is affecting the overall profitability level of the group.

CONTINUED…
Impact of external factors-
The external factors create a lot
of impact on the organizations
and therefore in this way it can
be said that the influence of these
particular factors is required to
be assessed so that the companies
are able to take appropriate
actions in a proper manner. Thus,
the Radisson Hotel Group is
required to make sure that the
impact of these factors is
analyzed and the necessary
actions are taken accordingly.

CONTINUED…
Implication of trends-
The current trends are required to be assessed by Radisson Hotel Group so
that it can implement them in its working pattern. Also the assessment of
the future trends has to be made by the Hotel so that the appropriate funds
are set aside for making adjustments with these trends quite effectively and
efficiently in a proper manner.

CONTINUED…
Ability of the business to develop products and services for meeting the
current trends-
Radisson Hotel Group is required to provide the right training to the people
whom will be quite helpful in ensuring that all the necessary adjustments
according to the current trends can be made which will be quite helpful for
the hotel to attain its future goals and objectives quite effectively and
efficiently in a proper manner.

CONTINUED…
Impact of impact of external factors on current and potential trends and
developments-
The impact of these factors can be seen on the trends and developments in the
hospitality industry because they are required to be followed if a Business has to
make sure that it sustains in the market. Therefore, for an organization like Radisson
Hotel Group it is absolutely crucial that the use of these particular trends and
developments can be made by it to be able to make sure that the attainment of the
future goals and objectives can be made quite effectively and efficiently in a proper
manner. Therefore, it is absolutely essential that the management of this hotel group
can be done in a right way which will thus lead towards enhancement in the overall
level of profits in a proper manner quite effectively and efficiently. For this purpose,
the management of the Radisson Hotel Group has to make relevant adjustments
which can be quite necessary so that the Hotel is able to impress the customers in a
right manner with the services which are being provided by it to the customers.

CONCLUSION
From the above presentation, it can be concluded that Hospitality refers to the
providing of the services to the customers in return of a fee. Therefore, it is
important that the Hospitality services are provided by the organizations in
such a manner so that the overall satisfaction level of the customers can be
enhanced in the right manner.

REFERENCES
 Christou, P., Simillidou, A. and Stylianou, M. C., 2020. Tourists’
perceptions regarding the use of anthropomorphic robots in tourism and
hospitality. International Journal of Contemporary Hospitality
Management.
 Ibrahim, M. Z. F. and et.al., 2020. Factor affecting university
undergraduates students perception’s toward career enhancement in
hospitality industry: a case of UiTM Penang. ESTEEM Journal of Social
Sciences and Humanities. 4. pp.19-26.

Thank You