The Contemporary Hospitality Industry

The Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 3.................................................................................................................................................3
PESTEL Analysis of Hilton Hotel..............................................................................................3
SWOT Analysis..........................................................................................................................5
LO 4.................................................................................................................................................7
Current and potential trends in the hospitality industry..............................................................7
CONCLUSION...........................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality industry includes a very broad range of categories. Some of them may include
accommodation services, food and beverage services, cafes, restaurants, hotels and much more.
The business for this particular industry majorly increases with the increase in the craze of
travelling among the people. To make the strategies the analysis of both internal and external
environment is very much necessary. The analysis of these environment is of paramount
importance as they provide an elaborate idea about factors which may put impact upon the
business and its operations. For reference purpose this report has taken an example of Hilton
Hotel. The hotel was established in the year 1919 which has the largest hotel chains in the whole
world. The company's hotel is very expanded in around 94 countries. The hotel manages to
perform various accommodate facilities to their customers by offering them different offers and
schemes to their customers.
This report discusses about the internal and external factors which has put impact upon
the business operations. The report also includes the current trends which are prevailing into the
industry.
LO 3
PESTEL Analysis of Hilton Hotel
The PESTEL analysis is a framework in which enable an organisation in analysing the
external factors which can heavily impact the business activities. These external factor are totally
independent from any factor. Analysing these factor are very much important as they help in
making the strategies for the organisation. The pestel analysis of Hotel Hilton is as follows:
Political factor: This factor includes the degree towards which the government has the control
upon the activities of organisation or industries. The hotel is set up into the countries where the
government stability is present. The stability in government helps an organisation in bringing the
stability in their operations of hotel also (Anton and GAREEV, 2019). Otherwise the countries
where the government is unstable there the policies and rules get change very often creating
difficulty for hotel as they need to make the required change very often.
Economical factor: The economical factor includes the situation and condition of the region or
country. It may includes the disposable income, foreign trade policies, exchange rates, economic
growth and much more. As in the case with Hotel Hilton, the data like economic growth rate,