Contemporary Hospitality Industry

This presentation explores the implications of current and potential trends in the hospitality industry, with a focus on the Dorchester hotel. It includes a PESTLE analysis, SWOT analysis, and discusses the impact of external factors on trends. The presentation also highlights the importance of social media management and the potential of artificial intelligence in the industry.

CONTEMPORARY
HOSPITALITY
INDUSTRY

Introduction
SWOT analysis
PESTLE analysis
Implications of current and potentiol trends
Evaluation of the capability of hospitality industry
How external elements impact on current and potential
trends
Conclusion
References
TABLE OF CONTENTS

The hospitality industry is a very broad concept that
engages with various enterprises in the form of small,
medium and large term business organizations. The main
focus of determining everything is to commendably
recognize about the implication of contemporary
corporate environment in accordance with the hospitality
industry. The presentation is based on the Dorchester
hotel. It is a luxury hotel located in the Park Lane Street
in London. It is one of the most high-status hotels across
the world. The presentation involves PESTLE, SWOT
analysis and the implication of both current and potential
trends.
INTRODUCTION

It is significant for hotel industry to update whole external evaluation
due to which it becomes easy to make efficient level of varieties within
the business organization. It is further been explained as below: -
 Political factors: - It is the first stage which mainly focuses on diverse
elements like in context with labor law and so on. In accordance with
taken hotel it also faced the impact of certain political factors like
geopolitical threat due to wide geographical footprint. It is becoming
a challenging situation for the organization in order to enlarge their
operations.
 Economic factors: - It is engaged with various trade policies, inflation
rate and many more. The Dorchester hotel got affected by economic
factors in the form of certain instabilities in exchange rate which
creates an impact on overall net profit and besides this it also gets
affected by the increasing disposable income across different markets.
PESTLE ANALYSIS

Social factors: - There are several elements that engage with
the category of social factors like with regards to taste and
preferences. So, in case of Dorchester hotel it was been
analyzed that there was concern regarding both staff
members and guest well-being due to health crisis and also
employee liability towards decreasing turnover.
Technological factors: - On the basis of this the main focus
is on the usage of augmented software, artificial intelligence
and many more. In accordance with selected hotel they used
the way of digitalization which led to increment in the
shared services in their hotel industry and also certain tools
for booking.
CONTINUE….

Legal factors: - These factors mainly focus on all rules
and regulations which are a requirement for each phase.
In Dorchester hotel, there was compliance with both
regulatory and legal needs in order to operate
economies and also with respect to labor laws.
Environmental factors: - It is indulged with the usage of
all resources, waste management and many more. In
context with hotel they think on using all kind of
resources at high level and decreasing the wastage of
food and beverages.
CONTINUE….

Strengths: - The Dorchester Hotel is a great brand portfolio in context with
luxury and economic segments. It also has access to high level capital in
order to drive economic growth.
Weakness:- The main weakness with respect to the selected hotel is that they
are lagging behind their online business which is the most necessary thing as
per the present market situation. They also have full level forecasting which
is not beneficial for their organization in comparison with other hospitality
businesse.s
Opportunities : - In the hospitality industry there are many opportunities
which an organization can take so with respect to the selected hotel they are
providing effective innovative sources to all the clients and besides this they
are increasing their annual income which are beneficial to improve their
profit margins.
Threats:- In the current marketplace there are large number of competitors
due to which they have a threat as with respect to this they poses a demand
on continuous innovation and there's also a downturn in global economic
condition with respect to fluctuations in the exchange rate
SWOT ANALYSIS

Current trends:-
 Social media management: - It is considered as the most
effective and crucial trend with regards to the hotel industry
since there are many hospitality organisations which use the way
of social media so that they can indulge and get engaged with
maximum number of consumers and their target audience. It also
implements an impact on dorchester hotel because there are
maximum number of persons who book their rooms through hotel
online websites so on the basis of this it is important that they
remain active on their social media.
EVALUATE THE IMPLICATIONS OF
CURRENT AND POTENTIAL TRENDS

Potential trends: -
 Artificial intelligence: - In context with this method it refers to a
potential trend whose main aim is on the usage of technology in
accordance with the hospitality sector. The resolution behind this
is to offer best level experience to all the guests. It didn’t created
an impact because the employees of selected hotel don’t have
such skills.
CONTINUE…

 Ability of Dorchester Hotel: - They have broad range of all the
employees who belong from diverse cities and variations in
culture so it helps them in accepting and properly understanding
all the demands of consumers and their languages in more better
way besides as they also have effective level of relations with all
the foreign cities and their suppliers that ultimately helps them in
meeting current and potential trends but respect to this it
becomes easy for them to develop their products and services.
ANALYSIS OF THE ABILITY OF
HOSPITALITY INDUSTRY

The impact of all the external factors is on high level and it is
necessary because it creates an effect on the level of development
within the hospitality organizations.
External factor on potential trend: -
 Technological factor - Use of artificial intelligence: - With
respect to this it is an external element which create an impact on
potential trend with the help of using the method of artificial
intelligence since the technology gets change within certain
deadlines and hospitality organizations which is using the aspect
of artificial intelligence they are emerging at high level which
makes it necessary for the corporations to use effective
technology. For instance, the Dorchester hotel initiated a flexible
management system through which all variations took place.
HOW EXTERNAL ELEMENTS IMPACT
ON CURRENT AND POTENTIAL
TRENDS

External factor on current trend: -
 Social factor- Social media engagement: - It implements a
direct influence on the current trend because social factor is
engaged with different taste and preferences, variations in culture
and many more. Due to the enhanced usage of all social media
websites it has become easier to analyze demands of consumers.
In relation with selected hotel they do promotions with the help
of advertisements.
CONTINUE…

 From the presentation it has been concluded that hospitality
industry needs diverse kind of prospects on the basis of which
they can permit an efficient strength. There are certain political,
economic factors which affect business society. It is essential for
hotels to build up social media commitment in order to interact
with customers.
CONCLUSION

 Li, Z., Hua, C., Fu, X. and Liu, X., 2021. Beyond complainers:
reclassifying customers of travel agency regarding post-failure
behavior and loyalty performance. Asia Pacific Journal of
Tourism Research, 26(3), pp.329-346.
 Ali, F., Ciftci, O., Nanu, L., Cobanoglu, C. and Ryu, K., 2021.
Response rates in hospitality research: An overview of current
practice and suggestions for future research. Cornell Hospitality
Quarterly, 62(1), pp.105-120.
 Alrawadieh, Z., Alrawadieh, Z. and Cetin, G., 2021. Digital
transformation and revenue management: Evidence from the hotel
industry. Tourism Economics, 27(2), pp.328-345.
REFERENCES