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The Contemporary Hospitality - Intercontinental

   

Added on  2020-10-05

16 Pages4632 Words338 Views
THE CONTEMPORARYHOSPITALITY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................11). Hospitality industry and different types of business within hospitality industry and diverseproducts and services...................................................................................................................12). Products and services offered by selected industry................................................................13). Operational and functional departments and the interrelationships between departments....24). Contribution of hospitality industry to the economy at local, national and internationallevels............................................................................................................................................35). Franchising and licensing assessment influencing global development of hospitalityindustry........................................................................................................................................4LO2..................................................................................................................................................4PART 1............................................................................................................................................41). Investigation of different operational roles and responsibilities............................................42). Examination for technical and practical skills required for specific job roles within thehospitality industry......................................................................................................................53). A review on the skills gaps and shortages..............................................................................6PART 2............................................................................................................................................71). PESTLE analysis of selected hotel operating within hospitality industry.............................72). SWOT analysis for the selected hotel and effect on decision-making process......................83). Critical evaluation of impact of external factors on the development with current andpotential trends.............................................................................................................................8PART 3..........................................................................................................................................101). Appraisal of the implications of current and potential trends in the hospitality industry....102). Evaluation of the ability of selected hotel to develop products and services to meet currenttrends..........................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONHospitality industry is the broad compilation of different industries. It has number ofsegments like tour and travel, restaurants, theme and amusement parks etc. At present hospitalityindustries of UK are providing business to local, national and international markets. It deliversjob opportunities to local Chefs, sales and agency, local suppliers, retailers and wholesalers(Horng and et.al., 2018).The study will cover a basic description of all the functional area of hospitality industry.It has selected INTERCONTINENTAL London- the O2, which is a branch of IHG. It wasfounded in 2003 with 375000 employees at present. The study will present an essay and a reportbased on the business environment of hospitality sectors. It will also highlight the importance tofranchising and licensing agreements of selected industries.Along with it, the report will alsoemphasis on impact of external and internal factors of selected industry on decision making andtrends.LO 11). Hospitality industry and different types of business within hospitality industry and diverseproducts and services.Hospitality Industries consist of all the services related to travel and tourism, leisure,theme parks and other amusement services. It mainly revolves around food and beverages,accommodation and travel and tourism. It involves different service opportunities and number of businesses within itself. Theservices provided by hospitality industry are vast and covers variant of business opportunities tomarket (Khadka and Murphy- Scanlon, 2018). Businesses like hotels, tours, travels, transport,food supply, catering, cruise, theme park, event planning, lodging, rental business, advertisingetc. are provided by hospitality industries.As far as products and services are concerned, a broad variety of products are providedby hospitality businesses. Products of hotels are food, dining, spa, gym and different recreationalservices. Theme parks includes products that attracts children and teenagers. Travel and tourismprovide travel packages, consulting facilities. 2). Products and services offered by selected industryHospitality industry offers variant of products and services to its customers. It varies withits different operational departments. Provision of food and beverages falls under food and1

beverages services and kitchen department. Housekeeping services are managed by respective itsdepartment. Other than this, secondary functional department provide internal support to hotel orindustry. Products and services are offered by support system of hospitality industries that is HR,Finance, Marketing, Accounts, Research and Development (Rahimi and Gunlu, 2016). The selected hotel “Intercontinental London- the O2” is a well-known service provider inthe sector of hospitality. It provides extensive service features in terms of accommodation,meetings, events, spa and clubs. It has luxurious room facilities which has been segmented asbedrooms and different suites categories. The facility of dining varies with different views of the city to attract the customers. Inaddition to this, the hotel also has grand meeting and event lounge and spacious wedding area. In terms of its categories of food and drinks, it provides sufficient varieties to customersbased on their preferences. 3). Operational and functional departments and the interrelationships between departmentsOperational departments of hospitality industries are responsible to manage the primaryservices of industries. Significant operational departments of selected service industries areHousekeeping department, food and beverages department, food production department,Maintenance and Administration. These operational departments are highly interlinked withdifferent functional departments such as Human Resource, Marketing, Finance, Research anddevelopment of selected industries all are dependent upon the operation management (Schuckert,Liu and Law, 2015). HR department- HR department is responsible to select and recruit suitable candidatesfor different job roles in selected industry. Operational department requires highly skilledworkers to deliver strategic results which is recruited and selected by HR department. HRdepartment of Intercontinental-The O2 has efficient HR staff for recruitment, selection anddesigning compensatory packages for the working staff.Marketing department- Marketing functions highly influence operation managementFunctions like branding, pricing, market segmentation to attract customers, enhance supply chainmanagement, and facilitate logistics and procurement for smooth functioning of operationaldepartment (Rahimi and Gunlu, 2016). Intercontinental-The O2 has advanced marketingstrategies to facilitate different operations of hotel. Its marketing functions provide it highly2

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