Factors Affecting Tourism Behavior and Destination Popularity

This presentation explores the factors that affect tourism behavior and the popularity of different destinations. It discusses the influence of geographical and social factors on tourist decision-making. It also highlights emerging trends in the travel and tourism industry. Additionally, it examines the link between key drivers of tourist behavior and destination popularity.

The Contemporary
Travel and Tourism
Industry

Factors which affect tourism behaviour
Geographical factors
 There are some Geographical factors such as climatic conditions of the other country ,
facilities and amenities available at the destination, marketing and advertising are
conducted by the travel and tourism company which helps in the decision-making of
the tourist.
 Some places where climatic condition are different from their home country then this
attests tourist mostly.

Continue..
There are several factors that affect the tourism behaviour such as-
 Geographical factors
 Some physical factors like geographical and climatic condition in which the
facilities are not available according to requirement and also the advertising and
marketing of tourism industries can alter the decision-making of the tourists.
 Social factors
 The social factors such as person's social network which provides the information
and the provided information can change the mentality of the person decision of
not visiting the particular place.

Continue..
 Tourism Destination
 This is an important factor which analyse the consumer's behaviour and also alter the
tourist decision.
 If the destination has all the basic things available such as better water facilities,
electricity, clean and hygienic surroundings proper accessibility and the own
perception of the tourists can largely attracts the tourists.

Continue..
Social factors
 Some social factors like social network helps tourist in decision-making they can get
a lot of information from the social network where they can see what facilities they
can get if they will visit destination place, and many more facts about those places
which can help them to know that how people will react and behave with them if they
will visit those place.
Place of origin
 There can be a board spectrum of the tourism behaviour which is totally dependent
on where the people belong to.
 Like propel from North America like to go for cultural tourism and people from the
Korean and japan like to visit places in a group.

Models of motivation and which can influence
consumer in decision making process
Maslow's motivational Theory
Physiological needs
 Every tourist need basic need during the tour if they are going to
the country where they are getting all the basic facilities like food
and clean hotels and better environment then this can motivate
them for division making.
 Tourism company should provide the tours in destination where
they all facilities can get to the tourist.
Safety needs
 It is important for company to provide safety to the customers
because it responsibility of the company to provide customers
shifty they should mention it on their plan so customers can be
motivated them in decision-making.

Continue..
Social needs
 Company should provide family tours so their customers can enjoy with their family
members.
 They can feel alone if they are going with strangers
 It can take time for them to interact with others so it will be better if company is
providing family tours.
Esteem needs
 Company can give customer some discount if they are taking tours regularly from
same company, it will develop motivation in the customers and it can help them in
decision-making.
 They can give them discount in the flight tickets and tour plan as well.

Continue..
Self-actualization
 This factor involves the decision-making process and the customer behaviour and there
are several models and theories related to consumer behaviour and decision-making in
tourism industries that can be helpful in analysing the complete scenario of tourism
industries.
 CB research in tourism continues to mark the complete studies that support the
assumption of rational decision -making and the relation can be understood by means
of variance analysis

Emerging patterns and trends in international
travel and tourism industry
Solo travel
 Solo trips are the most famous travelling concept in the tourism industries and it is
beneficial for the people who want to explore the new and adventurous places in the
world and also this travelling factor also increasingly reflects the tourist trend.
 The need of solo trip is diverse and the solo trip is simply for those who just want to
travel without any interruption and companion and also the other young singles who are
looking for social activities and wants to find the partner and some senior citizens go
for solo trips and use the long term stay at hotel to enjoy their life

Continue…
Eco travel
 As the new generation is increasingly influenced
by the marketplace and also ideals for their
purchasing decision creates the new tourism trend
and Eco travel is the best example of travelling
trends this includes the simple change such as
availability of carbon credit when booking the
flights and also gives the option to rent the electric
vehicle instead of conventional vehicles.
 Better examples includes the tourism with the
volunteer elements perhaps working on the nature
reserve or engaging in the conservation work .

Recent patterns in international travel and
tourism
 Tourism industries are the most evolving sector in the world and as the tourists and
their trends is changing regularly then it positively impacts on the business and its
growth.
 There are several types of traveling trends currently in the market and this is attracting
the tourists as well.
 Global trends in tourism are expressed in terms of the number of international tourist
arrivals in destinations, which quantifies the number of foreign tourists that arrive in a
destination and stay for at least one night.

Continue…
 The different types of travelling trends are Solo trips, Eco travel, Local experience,
personalisation and Bleisure travel which are very travelling trends among people and
more than 50% of tourists travel on daily basis and some of them always wants some
adventure in their life so here the tourism industries get more benefit and this develops
the global travel and tourism.
 The travelling industries get the better hike because of these travelling trends and
better growth of the international travel industries are increased by 3.5-4.5% and also
showing the 3.8% of annual growth every year

Factors affecting the popularity of a range of
global destinations
There are several factors that can affect the popularity of global destination and also repel
the tourists to adopt the tourism company's packages because the tourists are now become
more and more advanced and aware about the tourism behaviour and now the youngsters
use their bikes and other vehicles to travel different destinations.
The different factors affecting the popularity are as follows-
Leisure time
 Leisure is important factor which increases the amount of free time from actual time
and also associated freedom to choose spend time situations.
 Unpaid vacations, age of retirement has been reduced and the attitude of people have
been changed.

Continue…
Affluence
 Affluence refers to the majority
of population gaining the good
standard of living and the
increase in both real disposable
income so that the people do not
hire the tourism industries and
people are now do not travel the
costly places and just go in the
simple and sweet destinations.

Analysis of factors affecting the popularity of different
destinations and importance to a destination popularity
 Every tourism industries affect the number of factors that affect the whole popularity of
the different beautiful destinations.
 The tourist perception is extremely complex and the destination image can be affected
by various factors that are internal and external factors that can affect the tourism
industries and also influence the factors like personality, past-experience and
motivation that include socio-economic factors which influence the destination image
formation. The internal and external factors consists of following factors such as-
Internal factors
Personality
Past Experiences
Attitudes
Expectations
External factors
• Culture
• Price
• Destination marketing
• Gender

Link between the key drivers of tourist behaviour and the
popularity of different tourism destinations and experiences
There are several types of key drivers of tourist behaviour that increases the popularity of
the destination and also increases the experience for the tourists that are as follows-
 Online coverage which includes strong internet connection in cities and also the surfing
experience of sites and attraction.
 Experience design in which the innovative and memorable experience.
 Personalization which demands only oneself or for one's own small travelling group.

Conclusion
 From the above presentation it can be concluded that there are various factors that can
impact or influence the consumers behavior and decision-making process.
 This presentation summarizes about the key milestones which helps to increase
development of the travel and tourism and also elements of the travel business.
 Other that this, this presentation develop interrelation to create tourist experience and it
also concludes about the interaction between the different elements and how
imperfection in any one of the element can effect on experience of the tourist and
factors which affect tourism behavior and recent and rising patterns and trends in the
worldwide travel and tourism industry
 Lastly it summarize about the link between the key drivers of tourist behavior and the
popularity of different tourism and traveling places and what type of experience tourist
get.

References
 Bærenholdt, J. O., Haldrup, M. and Urry, J., 2017. Performing tourist places.
Routledge.
 Battour, M. and Ismail, M. N., 2016. Halal tourism: Concepts, practises, challenges and
future. Tourism management perspectives.19. pp.150-154.
 Camilleri, M. A., 2018. the tourism industry: An overview. In Travel marketing,
tourism economics and the airline product(pp. 3-27). Springer. Cham.
 Cornelissen, S., 2017. The global tourism system: Governance, development and
lessons from South Africa. Routledge.
 Fennell, D. A., 2015. Ethics in tourism. In Education for sustainability in tourism (pp.
45-57). Springer, Berlin, Heidelberg.