The Contemporary Travel and Tourism Industry

This project is based upon critical evaluation of link between the key drivers of tourism behaviour and the popularity of different tourism destinations and experiences.

The Contemporary
Travel and Tourism
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Number of different factors affecting tourism behaviour........................................................1
2. Models of motivation and their impacts upon the way in which consumers make decisions. 1
3. Identification of recent and emerging patters and trends in the international travel and
tourism industry...........................................................................................................................2
4. Examination of the factors affecting the popularity of a range of global destinations............2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Travel and tourism industry is related to the delivery of different types of services such as
car rentals, hotels, railways, travel insurance etc. to the customers (Camilleri, 2018). The main
goals of all the companies operating business under this sector is to make sure that all the
requirements of clients get fulfilled. This project is based upon critical evaluation of link
between the key drivers of tourism behaviour and the popularity of different tourism destinations
and experiences.
MAIN BODY
1. Number of different factors affecting tourism behaviour
There are various types of factors which may leave impact upon tourism behaviour
(Factors affecting tourism behaviour, 2019). Description of all of them is as follows:
Geographical factors: It is one of the main factor which affecting behaviour of tourism
as tourists consider them to make a decision regarding visiting a place. Examples of it are
climate condition, facilities, amenities of destination, advertising etc.
Tourism destination: It is considered as the major element which can help to alter the
behaviour of tourists. If a place where all the basis amenities such as water, clean environment,
electricity etc. are available then it will result in positive behaviour of tourists.
Social factors: This factor includes social network of an individual which affect the
tourism behaviour. If the network is wide then it will result in positive manner other wise
negative results may also provided by it.
Education of tourist: It is a factor which is mainly dependent upon education level of
tourists if it is high then it will result in positive behaviour. Lack of knowledge about a
destination may lead towards negative behaviour.
2. Models of motivation and their impacts upon the way in which consumers make decisions
One of the common model of motivation is Maslow's Needs hierarchy model. There are
five different elements of it. First one which is physiological needs is required to be focused by
travel and tourism industry to make sure that the destination which is visited by clients is able to
fulfil their basic need such as food, water etc. The second element is safety in which the travel
companies should analyse that the city visited by their client is safe (Moutinho and Vargas-
Sanchez, 2018). Third component is social needs and belonging which is mainly focused with
1

the surrounding of the location. Forth factor is related to self esteem therefore the organisations
should analyse that the new city wont harm the ego of client. The last element is self
actualisation in which the customers decided that they are getting promised services by
enterprise or not.
The model leaves positive as well as negative impact upon consumer decision making as
if all the needs are fulfilled then they may prefer the same enterprise again to book a travel
package. Bad experience or unfulfilled needs may result in unsatisfied clients.
3. Identification of recent and emerging patters and trends in the international travel and tourism
industry
There are various emerging trends and patterns in the travel and tourism sector. All of
them could be understood with the help of following discussion:
 Now a days individuals are enjoying solo trips as they want to spend time with
themselves. This trend is the most recent trend in the travel and tourism sector which is
required to be focused by all the organisations operating business under this industry.
 Eco travel is also an emerging trend in the travel and tourism industry in which travellers
love to visit such places which are green and ignoring carbon foot prints as they support
the clean ecosystem (Prebensen, Chen and Uysal, 2018).
4. Examination of the factors affecting the popularity of a range of global destinations
All the destination around the world are affected by such factors which are leaving
impacts upon popularity of them. All of the are as follows:
Economy: It is one of the common factor which is affecting popularity of different
destinations. If a country is not having higher economic growth then a small number of travellers
will get attracted towards it.
Culture and heritage: If a destination is based upon good culture and inspiring
individuals to get insight in to the heritage then it will attract tourists. If the destination is not
able to provide information of heritage and culture then it may reduce the interest of travellers in
that.
CONCLUSION
From the above project report it has been concluded that in order to maintain popularity
of a destination it is very important for travel and tourism sector companies to make sure that
2

companies operating business under it are paying attention towards different elements. These are
factors affecting tourism behaviour, elements impacting popularity of destination and emerging
patterns and trends in the industry.
3

REFERENCES
Books and Journals:
Camilleri, M. A., 2018. Tourism Distribution Channels. In Travel Marketing, Tourism
Economics and the Airline Product (pp. 105-115). Springer, Cham.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Prebensen, N. K., Chen, J. S. and Uysal, M. eds., 2018. Creating experience value in tourism.
Cabi.
Online
Factors affecting tourism behaviour. 2019. [Online]. Available through:
<https://www.tutorialspoint.com/tourism_management/tourism_management_consumer
_behavior.htm>
4