This presentation discusses the factors that affect tourism behavior, current trends in travel and tourism, and factors affecting the popularity of global destinations. It explores geographical and social factors, the importance of the tourism destination, education and safety considerations, technological advancements, and economic and socio-cultural dimensions. It also highlights the current trends of last-minute bookings, preferred advance booking for multi-day tours, the desire for new experiences, educational and ecological tours, and the enjoyment of local experiences. Additionally, it examines the factors that contribute to the popularity of global destinations, such as environmental and climatic conditions, economic stability, cultural and historical importance, religious significance, connectivity, tourist numbers, city branding, and online information availability.