Factors that drives tourist behaviour

This presentation discusses the factors that drive tourist behavior in the travel and tourism industry. It explores personal, social, geographical, and economic factors that influence consumer behavior. It also examines the current patterns and key trends in travel and tourism, such as greater flexibility in bookings and the growth of regional airports. Additionally, it discusses the factors that affect the current level of popularity in different global destinations, including the power of reviews and the influence of the internet. The presentation includes references to books and journals on consumer behavior in tourism.

The Contemporary Travel and
Tourism and Industry

Table of Contents
 Factors that drives tourist behaviour
 Determine current pattern and key trends of travel and tourism
 Factors affecting current level of popularity in different global destinations.
 REFERENCES

Factors that drives tourist behaviour
 Consumer behaviour is very important in any industry as it contributes the
major part towards the development and growth of an organisation. So in Tour and
travel industry it is likely to discover marketing needs and requirement of the customer
in order to understand the consumer behaviour.
 Satisfaction of the consumer if very important as it is the main source of income
generation as travel and tourism industry is totally depended on the services they offer
to people. Purchasing power and buying decision of the consumer can be influenced by
various factors which can be described as:

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Personal Factors
 These can also be known as psychological factors that derives individual's
personal parameters such as personality, self image, attitude, motivation, lifestyle,
perception etc. the tourist's Personality can be formed by stable response of the people
towards the external environment. Tourists behaviour may be influenced due to the
budget or the age of the person for example, young people have different tastes in
consuming services and products whereas old people prefer to stay at homes most of
the times.

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Social factors
 This factor may be regarded as a culture, family or social level which have a
great influence on the behaviour of the tourists because it defines the individual lives.
Social factor may be derived as one of the most common factor which influence the
behaviour of the tourists customers.
Geographical factors
 Some Physical factors like climatic conditions and geographical situations of
the area also determines the consumer behaviour. Destination, advertising and
marketing conducted by tourism industries also alters the decision making of the
tourists.

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Global economy
 Travel is often seen as a luxury which totally depends on the earnings of the person. Budget
of the people influence the decisions that derives the visits of customer. According to the
world economy struggle in 2009 and 2010, tour and travelling industries has to suffer a lot
because of the global crises of the country.
Internet and social media
 Now a days, consumers have direct access to take reviews and opinions regarding the travel
spots of the country. So social media and internet also influences the travel choices of
consumers.

Determine current pattern and key trends
of travel and tourism
 The growth and regional aspects of the Tour and travelling industry has
changed the way to operate the business activities.
 In response to the current social, economical and political realities current trend of the
travelling industry has greatly influenced the way travel agents carry out their
operational activities. Key trends and current pattern of travel and tourism industry are
as follows:

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Greater flexibility in bookings
 Travel and tourism industry are experiencing more advanced technological
changes from few years as all the services are now been available online. Internet have
provided an effective and efficient booking facilities which may derive a better trend to
consume travelling services. Tour operators are also offering holiday packages directly
to customers in the form of online touring services.
Growth and expansion of regional airports
 The growth of regional airport in UK has increased the interests of the people
in efficient travelling across the world. Low prices of Airline and aircraft are more
likely to be used which helps in expanding the options to people.

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Authentic Culinary Tourism
 As the entire vacations are planned around the food and greater destinations being chosen by
customers according to their culinary offerings. So currently tour and travelling agencies are
more concentrated towards bookings of better hotels and restaurants for the purpose of
comfortable stay.
Uncharted Destinations
 In this advanced world of overgrowing tourism around the world, travellers are searching for
more new destinations to visit the place in more upcoming years. The rapid growth of tourism
in the world have forced travelling industry to change the trends and patterns to guide the
people.

Factors affecting current level of
popularity in different global destinations.
Visiting destinations for the people are one of the most interesting topic which derive the
interest of the people in travelling to another places.
Generally most of the people prefer to visit popular places of the world so the popularity of
the places can be determined by various factors such as:

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Friends and relatives
 In terms of tourist operations, which is defined as offering a services to the customers that
makes them to write reviews and share their experiences about the trip. So the power of the
review is highly important as it leads to either a negative or a positive impacts on the
minds of the tourists.
Internet
 In this technology related world all the information is being available on internet so many
people relay on internet sources to find out the popularity of the places. Various people
may attract by the ratings and pictures of the destination on web site.

REFERENCES
Books and journals
 Borden, D.S., Coles, T. and Shaw, G., 2017. Social marketing, sustainable tourism, and
small/medium size tourism enterprises: challenges and opportunities for changing guest
behaviour. Journal of Sustainable Tourism. 25(7). pp.903-920.
 Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
 Kah, J.A. and Lee, S.H., 2016. A new approach to travel information sources and travel
behaviour based on cognitive dissonance theory. Current Issues in Tourism. 19(4).
pp.373-393.
 Rihova, I. And et.al., 2015. Conceptualising customer‐to‐customer value co‐creation in
tourism. International Journal of Tourism Research. 17(4). pp.356-363.

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 Ruiz-Mafe, C., Tronch, J. and Sanz-Blas, S., 2016. The role of emotions and social influences on
consumer loyalty towards online travel communities. Journal of Service Theory and
Practice. 26(5). pp.534-558.
 Schegg, R. and Stangl, B., 2017, January. Information and Communication Technologies in
Tourism 2017. In Proceedings of the International Conference in Rome, Italy.
 Sotiriadis, M.D., 2017. Sharing tourism experiences in social media: A literature review and a set of
suggested business strategies. International Journal of Contemporary Hospitality
Management. 29(1). pp.179-225.
 Wang, Y., So, K.K.F. and Sparks, B.A., 2017. Technology readiness and customer satisfaction with
travel technologies: A cross-country investigation. Journal of Travel Research. 56(5). pp.563-577.