Business Report on Verdant Leisure: SWOT Analysis, CSR, and Innovation

BUSINESS REPORT

Table of Contents
Part 1 Introduction...........................................................................................................................1
Overview of the company......................................................................................................1
Part 2 Analysis.................................................................................................................................1
2.1 SWOT Analysis of business.............................................................................................1
2.2 Corporate social responsibility of the business................................................................1
2.3 Innovation and creativity in business...............................................................................1
Part 3 Conclusion and Recommendations.......................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

Part 1 Introduction
Business is the separate legal entity which is formed by the individual or group of people
in order to manufacture products and services to the project creation of selling them in the
market so that they can generate high profitability and growth(Shim and et. al., 2017). Every
business organisation needs to understand the emergency changes in the business environment so
that they can sustain in the market by for a long period of time. Verdant Leisure is the chosen
organisation for this report. It is the holiday park which is offering outstanding customer service
excellent holiday accommodation. This report will cover the structure and overview of the
company and also conduct the swot analysis in order to understand strength and weakness of the
firm. Moreover it also explain the corporate social responsibility of the business and their
innovation and creativity in the business.
Overview of the company
Verdant Leisure is the holiday park and accommodation offering centre dream holidays
and homeownership in the United which is established in 1990 and it's headquarter is in
Lancaster, England. The holiday park location not only provide opportunity to spend time
together in some picturesque sport but also gave each family member the time and space try to
outdoor activities in order to explore the new idea. It is privately owned organisation which is
operating their business with 51-100 employees working in their organisation. Companies using
innovative technique in order to meet the emergency change in the marketplace.
Profit margin
The company is earning the revenue of €8.9 million why was taken easily substance in the
competitive market and generate higher profitability for using advanced and innovative
techniques in their various operations.
Competitors
The main components of the Verdant Leisure are firth Cottage and Costley Hoteliers.
Structure of the company
The organisation is using flat organisation structure in which various departmental
manager and employees have free to take their suggestions and give their feedback to each other
in order to get innovation within the organisation and is thick and it had profitability and growth
in order to establish good brand in the United Kingdom.
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