The Context of Business

This document provides an analysis of the context of business, focusing on SWOT analysis, corporate social responsibility, and innovation and creativity. It discusses Rowlinson Knitwear, a Certified B Corp and employee-owned business, and its strategies. The document also includes references and resources for further reading.

THE CONTEXT OF
BUSINESS

Contents
PART 1: INTRODUCTION............................................................................................................1
PART 2: ANALYSIS......................................................................................................................1
2.1 SWOT analysis of business...................................................................................................1
2.2 Use of Corporate social responsibility by Rowlinson Knitwear...........................................2
2.3 Innovation and creativity in business....................................................................................4
PART 3: CONCLUSION AND RECOMMENDATIONS.............................................................4
REFERENCES................................................................................................................................5

PART 1: INTRODUCTION
A business is defined as an establishment or enterprising entity involved in commercial,
industrial or professional activities. Business can be for-profit entities or they can be non-profit
organisations that operate to satisfy a charitable mission or further a social cause. The term
business also indicates to the organised efforts and activities of people to produce and sell goods
and services for profit. For the completion of this assessment Rowlinson Knitwear is a Certified
B Corp and employee-owned business. This venture supply affordable, durable garments for the
independent school wear and corporate wear (Jurik, and et. al., 2019). An accountable business,
the company consciously align everything they do with their values of care, trust and be better,
making sure that ethical practices are at the heart of everything they do. This organisation was
incorporated in 1935 and is headquartered in Stockport, UK. The main competitors of this
company are Barrie Knitwear Ltd, Tiger Lily Garments Ltd and Harley & Co Ltd is the main
competitors of the respective organisation. The written document will consider information about
SWOT analysis, corporate social responsibility and innovation & creativity n business.
PART 2: ANALYSIS
2.1 SWOT analysis of business
The SWOT method is an analytical tool generally used to find out intrinsic and extrinsic
components in context of frame an effective development strategy for business sectors. This
analysis is supported to effort to maximise the power to seize the accessible opportunities, and to
cover up the shortcomings and avoid the threats. This analysis matrix matches the macro aspects
with micro aspects. The optimistic influences from positive parameters are maximised and the
negative impacts from unfavourable parameters are minimised. The explanation of SWOT
analysis of Rowlinson Knitwear is defined as under:
Strengths- This organisation manufacture quality product to its consumers. Along with
this, they specialise in school wear and professional wear. Also, the respective company operate
its business in apparel and clothing industry which is a demand driven industry (Rissanen and et.
al., 2020). This business establishment run its business in different nations of UK so has strong
presence in local market. Along with this, it is a SME so have accessibility of cheaper labour.
Another key strength of this organisation is that it geographically situated at ideal location which
support it in running its business in successful and developed way.
1

Weaknesses- Along with this, the main shortcoming of Rowlinson Knitwear is obsolete
technology machinery and equipment utilised for manufacturing. Anither weaknesses are
accessibility of raw material and inconsistent raw material prices and unskilled labour. Also,
absence of research & development culture and lack of synergies between government support
institutions and practical market (Haghkhah, Rasoolimanesh and Asgari, 2020). Additionally,
key weakness of lack of standardization and quality control and non-sophisticated marketing
sense. Unorganised vendor base is another major shortcoming of the particular firm. Limited
access to information and energy cost is some other weaknesses of respective business venture.
Opportunities- There is different development options which can be gain by the
management of respective venture. One of the key opportunities is that by expanding its business
in different nations. Along with this, by expanding or making development in the product line
like manufacturing trendy and fashionable clothing, they can make growth in their business.
Additionally, Free trade is one of an opportunity which can support this company in its growth.
Threats- The main threat which is faced by the management of respective organisation is
high competition because there are number of organisation which manufacture similar kind of
commodities as well as offer same services as Rowlinson Knitwear. This generate high level of
risk of rivals. Other threats are related to lagging in technology, hence producing substandard
goods which hamper consumer perception about commodities. Non-organised production and
vendor base, uncertainty in inputs costs, allowance of duty free textile machinery, increasing
duties on import machinery and high dependence on single supplier of raw material are some
other risks which can affect the business of Rowlinson Knitwear in unfavourable manner.
2.2 Use of Corporate social responsibility by Rowlinson Knitwear
Established in 1935 by way of Chris's grandfather, Rowlinson Knitwear gives expert
schoolwear and corporatewear, employing around 50 group of workers in Stockport and 1/2 a
dozen extra in its overseas companion factories. The commercial enterprise has a strong music-
document of upholding moral requirements and in 2015 transferred into full employee
possession. In 2019, it declared a Climate Emergency and close down its commercial enterprise
for twenty-four hours to mark global weather moves (Myšková and Kuběnka, 2019). The
organization has received support from some of GC Business Growth Hub offerings, consisting
of a £12,000 Energy Efficiency Grant toward the price of LED lights and recommendation from
our Eco-innovation provider on destiny textiles. Becoming an worker-owned enterprise in 2015
2

become a catalyst for loads of the extra altruistic projects that they’ve embraced in latest years,
but we’ve been dedicated to ethical enterprise practices for a long time (Song and et. al., 2019).
When they switched from UK-based manufacturing to importing items from overseas within the
early 2000s, from the begin they took an ethical method based totally on constructing near
relationships with our offshore factories. They’ve completed masses of different initiatives over
time – in Bangladesh, for example, they provided industrial water filters (pictured under) for
employees’ houses after discovering that many had been suffering to get right of entry to smooth
water. In Egypt they recognized that the minimum wage wasn’t enough for an amazing high-
quality of existence so we now pay round double that fee. These sorts of actions don’t price them
a fortune, however they make a large difference to a huge wide variety of humans.
They function in a different way to other corporations in that we fee definitely long-term
relationships with our factories. For instance, we have a dealer in Egypt that we’ve been running
with constantly for multiple a long time, and any other in the Philippines that we’ve been
operating with proper for the reason that the beginning. We have an remote places director who's
constantly travelling providers and we appoint body of workers at once on the ground in each
nation. The way they see it's far that they’re like an extension of them – with out them they
haven’t were given a business. So they are trying to make life as smooth as they can for them by
using supplying long programmers of work and ensuring they fulfil weekly capacities. During
lockdown they’ve labored carefully with all of our factories to ease down manufacturing in a
way that’s allowed them to retain running without laying people off. They’d been building a lot
of momentum on climate-associated sports from the start of 2019. Theirdistant places director
became doing a number of work with the Ethical Trading Initiative, which they’re now a
member of. They discovered about B Corps and loved what that became all approximately, and
additionally they began the accreditation system for The Planet Mark, which required producing
our first formal carbon footprint.
Amongst all that, they recognized with the worldwide weather strikes that there has been
an possibility to make a robust assertion by way of shutting the business down and using that
point to deliver the commercial enterprise together for our own ‘Climate Crisis Day’. They’ve
actually benefitted from leaving our old web page in 2017 and moving into a greater modern
constructing – it turned into like a very clean canvas (Song and et. al., 2019). They invested in
advance in LED lights and movement sensors with an Energy Efficiency Grant from the Hub,
3

and we use greater green electric powered heating and cooling instead of gas boilers. They’ve
additionally made loads of smaller improvements along with transferring to waterless urinals, or
getting separate packing containers for recycling instead of throwing the entirety into one large
pass. Simply making our waste visible on this manner has resulted in them generating much less
of it, so that they’re likely saving on waste charges even though waste series is slightly greater
luxurious consistent with kg.
2.3 Innovation and creativity in business
Certified B Corporation (B Corp) Rowlinson Knitwear has achieved CarbonNeutral®
business enterprise certification, in accordance with The CarbonNeutral® Protocol, the leading
international framework for carbon neutrality. This is one of the key innovation and creativity of
respective venture. Becoming a CarbonNeutral® company extends to all of Rowlinson’s
emissions from port of beginning to shipping to clients’ premises (Jurik, and et. al., 2019). The
schoolwear manufacturer has additionally recertified with Planet Mark for the 0.33 consecutive
year, signalling its ongoing dedication to sustainability. Carbon neutrality is achieved with the
aid of calculating a carbon footprint and decreasing it to 0 through a combination of in-house
performance measures, renewable energy and external emissions discount tasks. Planet Mark
certification for the yr finishing November 2020 showed that Rowlinson has reduced its
universal carbon emissions by way of 41.1%, and with the aid of forty two (Rissanen and et. al.,
2020). Nine% carbon reduction in line with worker because the previous year. The enterprise
saw sizable reductions in two key areas: air freighting of goods (166.Five tCO2e stored) and
enterprise tour, maximum considerably air tour,
PART 3: CONCLUSION AND RECOMMENDATIONS
This has been concluded from the defined information that business is a process of selling
and purchasing goods and services. By using effective SWOT analysis, the management can
determine the strengths, weakness, opportunities and threats of the business. The CSR and
innovation are performed by the organisation.
4

REFERENCES
Books & Journals
Jurik, N.C. and et. al., 2019. Blending, credit, context: Doing business, family and gender in
Czech and US copreneurships. International Small Business Journal, 37(4), pp.317-342.
Rissanen, T. et. al., 2020. The role of home market context in business model change in
internationalizing SMEs. European Business Review.
Haghkhah, A., Rasoolimanesh, S.M. and Asgari, A.A., 2020. EFFECTS OF CUSTOMER
VALUE AND SERVICE QUALITY ON CUSTOMER LOYALTY: MEDIATION ROLE OF
TRUST AND COMMITMENT IN BUSINESS-TO-BUSINESS CONTEXT. Management
Research & Practice, 12(1).
Myšková, R. and Kuběnka, M., 2019. Information sharing in the context of business
cooperation–as a source of competitive advantage. Journal of International Studies, 12(3).
Song, R. and et. al., 2019, June. Towards a comprehensive understanding of the context concepts
in context-aware business processes. In Proceedings of the 11th International Conference on
Subject-Oriented Business Process Management (pp. 1-10).
Song, R. and et. al., 2019, June. A DMN-based method for context-aware business process
modeling towards process variability. In International Conference on Business Information
Systems (pp. 176-188). Springer, Cham.
Online
Rowlinson Knitwear Limited. 2020. [Online]. Available Through: <
https://suite.endole.co.uk/insight/company/01072854-rowlinson-knitwear-limited>.
SOWT Analysis of Fashion Industry. 2020. [Online]. Available Through: <
https://paperap.com/paper-on-swot-analysis-on-the-apparel-industry/>.
The importance of being ethical: In Conversation with Rowlinson Knitwear. 2020. [Online].
Available Through: < https://www.businessgrowthhub.com/case-studies/rowlinson-knitwear>.
5

Rowlinson Knitwear Becomes A Certified CarbonNeutral® Business. 2020.[ Online]. Available
Through: < https://www.businessupnorth.co.uk/rowlinson-knitwear-becomes-a-certified-
carbonneutral-business/>.
6