Entrepreneurial Marketing : Rowlinson Knitwear
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Added on 2021-02-20
Entrepreneurial Marketing : Rowlinson Knitwear
Added on 2021-02-20
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EntrepreneurialMarketing
Table of ContentsINTRODUCTION...........................................................................................................................3Main Body.......................................................................................................................................3Executive Summary....................................................................................................................3Marketing Audit..........................................................................................................................3Objective.....................................................................................................................................5Gather insights into target audience............................................................................................5Social media zone and vehicles ..................................................................................................6Experience strategy.....................................................................................................................7Activation plan............................................................................................................................7Marketing Budget: .....................................................................................................................8Manage and measure...................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing can be referring as all those business activities that helps in promotingproduct and services (Nijssen, 2017). It includes creating awareness about good or serviceswhich are offered by company in market area. Entrepreneurial marketing is more aboutdeveloping strategies for promoting offering of company in order to attain growth anddevelopment. Chosen company for this report is Rowlinson Knitwear. This is UK basedcompany which is providing high quality personalised cloths. It is manufacturing premiumquality garments for independent retailers of corporate wear and school wear. This reportincludes marketing audit in order to determine current marketing situations. It consists of socialmedia marketing plan which help in improving promotion of products and services of company.This report includes social media strategies that can be used by selected for attaining goals. Main BodyExecutive SummarySocial media marketing is refers to a form of marketing that helps company to promoteits products and services by utilizing different social networking sites. This is a very effectivetool to increase awareness about offering of company. Rowlinson Knitwear is a small scaleenterprises which is located in UK. This company is manufacturing high quality school uniformand corporate wear. Rowlinson Knitwear is not directly supplying its products to customers but ithas independent retailers who are offering its products. Aim and motive of this report is todevelop an effective marketing plan so that company can attain its desired goals. Social mediamarketing plan includes different steps for starting of determining objective to successfulimplantation of plan as well as measuring and evaluating performance of plan. Marketing AuditIt refers to a term of examining and analysis environment as well as objective oforganisation.Marketing audit is very helpful in developing better plans and strategies so thatcompany can attain its objectives (Sethna, Jones and Harrigan, 2013). It leads to reviewing ofmarketing plan, objective as well as strategies that can be executed by small business. RowlinsonKnitwear company should conduct marketing audit so that it can have better understanding aboutinternal and external market area as well as strategies which helps in accomplishing desiredgoals.
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