the context of business

The Context of
Business

Marketing Mix
P’s HSBC Metro Bank
Product There are four elements in company which are private
banking, wealth management and retail management,
investment banking & Global Banking and Commercial
Banking.
They are majorly dealing in providing retail banking services to
business and personal customers.
Price HSBC is majorly focusing on customer's satisfaction
rather than focusing on price (Lim and et. al., 2020).
They are also focusing on service rather than price and used
value based pricing method.
Promotion They are using aggressive promotional strategies to reach
out to maximum customers.
They are majorly using traditional methods for promotion.
Place They are based in more than one country and provide
services through online banking, ATMs etc
They work through retail outlets located at various places in UK.

– Advertising
– Metro Bank: Metro bank is a bank locally operating in United Kingdom. Due to this there are a number of traditional ways
used by them to influence customers.
– HSBC Bank: HSBC is a world renowned brand due to which it is required to be made sure by organisation that the
organisational tools and promotional activities which are to be used by them need to reach maximum number of customers at
once (Waal Malefyt and Moeran, 2020). Their advertisements cannot be based on a specific region, culture or belief.
– Branding
– Metro Bank: In order to work on brand for the bank they are using human resource of company. They are building a brand
that demonstrates importance of its employees for it. In this way they are generating human emotional contact with their
customers.
– HSBC Bank: HSBC have successfully refreshed its brand changing its sound. They were required to reduce the
fragmentation in brand which led them to take this decision. They decided to use their jingle only when required.

REFERENCES
– Books and Journals
– Lim, W.M. And et. al., 2020. Strategic brand management for higher
education institutions with graduate degree programs: empirical insights
from the higher education marketing mix. Journal of Strategic
Marketing. 28(3). pp.225-245.
– Keller, K.L., 2020. Consumer research insights on brands and branding: a
JCR curation. Journal of Consumer Research. 46(5). pp.995-1001.
– de Waal Malefyt, T. and Moeran, B. eds., 2020. Advertising cultures.
Routledge.