The Current Position of Tesco in relation to the competitors and the key issues impacting the organization

The Current Position of Tesco in relation to
the competitors and the key issues that is
impacting on the organisation

TOC
• The Current Position of Tesco in relation to the competitors and the key
issues that is impacting on the organisation
• INTRODUCTION
• Environment Analysis of Tesco
• SWOT Analysis of Tesco
• CONCLUSION
• RECOMMANDATION
• REFERENCES

INTRODUCTION
Tesco is a multinational retail organisation based in UK. This British
organisation was founded in 1919 and is headquartered at Welwyn
Garden City Hertfordshire, England. This study includes analysis
of current position of Tesco in relation with its competitors. The
key competitors of Tesco are Marks and Spenser and Sainsbury’s.
These organisation are also multinational retail organisation are
based in UK.

ENVIRONMENT ANALYSIS OF TESCO
Environment analysis refers to identification and analysis of the
factors of internal and external environment of the organisation.
Internal environment refers to factors which exist inside
organisation and affect the organisation and on the other hand
external analysis refers to analysis of the factors which are not
part of organisation neither are inside the organisation but affect
the operations of organisation.

EXTERNAL ENVIRONMENT ANALYSIS
 External environment consist of two
types of environment which are
Macro Environment and Micro
Environment.
 Macro Environment of Tesco can be
analysed through the framework
which is known as PESTLE. This
provides information on following
factors related to Tesco-

CONT..
Political Factor
This includes effect of political factor and political environment
on the operation of Tesco. This includes what impact political
rules and regulation make on Tesco, impact of political ideologies
of different countries. Tesco being a multinational organization
have to consider impact of political environment of all the
countries in which it functions to determine its condition

CONT..
Economical Factor
Economic factor refers to economic condition of a country and its
impact on the operations of Tesco. These factors are
unemployment rate, cost of labour, and economic condition of
people and citizen of that country. For example in 2018 minimum
wage rate in UK increased to 4.4% and this cost Tesco millions of
pounds in UK.

CONT..
Social Factor
This factor does not consist any of regulations and rules but is
rather affected by the customers of the Tesco. This includes
customer buying trend. Taste and preference of the customers and
what customers prefer and want with their retail shopping affect
this factor. In relation with this fast delivery, effective and
attractive offers and discounts and goods return policy.