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The Decision Making Process | Assignment

   

Added on  2021-04-21

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Running head: THE DECISION MAKING PROCESSThe decision making processName of the Student: Name of the University: Author’s note:

1THE DECISION MAKING PROCESSTask 3Introduction There are several businesses that are currently operational in the global market and eachone of them have their own and unique style of operating in the market. There are several kindsof organizations that are functioning in the economy and two of them are “Business to Business”(B2B) organizations and “Business-to-Consumer” (B2C) organizations. The B2B companiesprovides and goods and services to the other businesses and are not connecting to the consumersdirectly and on the other hand B2C companies provides products and services to the consumersdirectly (Reijonen et al. 2015). The development of an organization is dependent on thedecisions that are undertaken by the management of an organization. The decisions that areundertaken are dependent on the various factors. One of the critical factors with respect to whichdecision making process is dependent is the wants and demands that are seen in the market(Swani, Brown and Milne 2014). Hence, the market and the marketers have an influence on thedecision making process of the B2B and B2C companies. This essay would therefore look toassess the influences that marketers have on the various decision making stages of B2B and B2Ccompanies.

2THE DECISION MAKING PROCESSDiscussion B2B business have a complex decision making process in comparison to the B2C. Thedecision makers of the B2B businesses are obligated to the judgments and therefore havecomplex requirements in comparison to the consumer buyers. The consumers have rational andemotional requirements at a personal extent and on the other hand the B2B buyers have the needsat the level of the organization along with the personal level. The decisions that are taken by themanagement of B2B business are based on the influences from the market. The B2B purchasersare more rational as the purchasers are mostly other businesses and therefore before undertakingany kind of purchases they go through all the details and the quality of the product or the servicethat is being offered and accordingly take the decisions of purchasing a product (Swani et al.2017). The B2B purchasers are relatively rational and therefore makes the job of the company abit simpler as in this scenario, they just need to manufacture and design efficient and demandingproducts and thereafter sell them at a good price along with delivering them on time. However,there exists accountability that has a control on most of the B2B buyers and therefore trust andsecurity are the main issues. The B2B purchasers do not wish to risk their livelihood andreputation by purchasing a product or a service that is unreliable. Therefore, the emotionalfactors like trust and security becomes critical. This leads to additional stress on brand,reputation and other factors that addresses reliability and consistency during the entire life of aproduct or a service that is being purchased. The B2B buying units are limited in the market as there are fewer number of customerswho dominate the livelihood of the B2B business and therefore a database management isessential for the business (Liu et al. 2016). Customer relationship management process at the

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