This presentation explores the complexities of customer behavior and decision-making process in the context of Porsche. It compares the key differences in decision-making process between B2B and B2C markets. It also evaluates different approaches to market research and methods used to understand the decision-making process in both B2B and B2C markets of Porsche.

Explore the complexities of customer behavior and decision-making process in the context of Porsche. Comparison of B2B and B2C markets.

Consumer Behaviour Insights - Desklib

Consumer Behaviour Insights

Consumer Behaviour Insights Assignment (Doc)

This presentation discusses the key differences in decision making between B2B and B2C transactions. It explores the purchasing process, payment methods, and e-commerce approaches for both types of transactions. Additionally, it delves into the various marketing research methods used to understand the decision-making process in B2B and B2C contexts.

Key Differences in B2B and B2C Decision Making

Presentation

Consumer Behaviour and Insight Assignment

Consumer behaviour and Insight (Part-2) INTRODUCTION 1 Market research which shows the difference between B2B and B2C market2 In the decision- making process of customer have direct influence of personality, self and motivation and customer perception 3 Behavioural and Cognitive approaches in consumer learning 4 Cultural and other relevant factors which have impact on consumer behaviour 4 Organisations use an understanding of buyer behaviour to influence the decision-making process within both a B2C and B2B context 5 Evaluate the use of digital

Consumer Behaviour and Insight (Part-2) INTRODUCTION

Methods Of Research

This presentation analyzes the decision making process of customers in the B2B and B2C markets. It discusses the key differences between B2B and B2C decision making, as well as the methods of research for decision making in both contexts.

Adamson University

Customer Behaviour

PowerPoint Presentation

This presentation discusses the key differences between the decision-making process in B2B (business-to-business) and B2C (business-to-consumer) contexts. It explores the transactional nature, customer orientation, target markets, and decision drivers in both B2B and B2C. Examples from the Coca-Cola industry are used to illustrate these differences. The presentation also covers the different approaches to market research in B2B and B2C, focusing on logic and features in B2B and emotions and customer perception in B2C.

Consumer Behaviour Insights

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