The Digital Customer Journey: Data, Profiling and CRM

The Digital Customer
Journey: Data, Profiling and
CRM

Table of Content
 Introduction
 The Digital Customer Journey: Data, Profiling and CRM
 Product line preference of target customers
 Customer journey in context to the selected product line purchasing
 Different way through which company can use their customers journey
knowledge
 Conclusion

Introduction
Now a days customers choice is changing with in the application
of new technology's. Customers prefer to use online, digital
technology for purchasing of products in order to get best
product at their door step.
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Target market in context to the selected
organization
Target market is consider as the group
of people to whom company want to
sale their products. This involves
the selective group of the customers
on the basis of segmentation for
which organisation make their
marketing efforts and product
development.