SOCIAL NETWORKS IN BUSINESS 10 SOCIAL NETWORKS IN BUSINESS Social Networks in Business Name of the Student Name of the University Author Note Executive Summary The purpose of this report is to identify the advantages and the disadvantages of the use of the social networks in the business. Project objective To identify the advantages and the disadvantages of the use of the social networks in the business To elaborate on the literature review with stating the pros and cons of the usage of the social networks in business Project Scope The scope of this project
Social Networks in Business: Literature Review
Added on 2020-02-19
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Running head: SOCIAL NETWORKS IN BUSINESS Social Networks in Business Name of the Student Name of the University Author Note
1SOCIAL NETWORKS IN BUSINESS Executive Summary The purposeof this report is to identify the advantages and the disadvantages of the use of the social networks in the business. The following report elaborates on the literature review with stating the pros and cons of the usage of the social networks in business. The report concludes with the advantages and the disadvantages of using the social media for the promotion of the brand of the organization or the business have been discussed. The social networks have become the new boundary for the businesses to apply the marketing policies.
2SOCIAL NETWORKS IN BUSINESS Table of Contents Introduction......................................................................................................................................3 Project objective..............................................................................................................................3 Project Scope...................................................................................................................................3 Literature Review............................................................................................................................3 Defining social media..................................................................................................................4 Consumer attitudes......................................................................................................................5 User Generated Content...............................................................................................................5 Viral Advertising.........................................................................................................................7 Advantages..................................................................................................................................8 Disadvantages..............................................................................................................................9 Conclusion.....................................................................................................................................10 References......................................................................................................................................11 Appendix........................................................................................................................................14
3SOCIAL NETWORKS IN BUSINESS Introduction The social network is said to be a community constitution that is made up of the individuals, the various organizations, interactions between the individuals and the dyadic attachments. The prospective of the social network gives a set of methods to analyze the arrangement of the complete social entities along with the explanation of the patterns that are seen in these structures. The marketing of the business of an organization on the social media helps to increase the awareness of the brand in the target market of the organization. The social networks are the fastest growing industry around the globe. Project objective To identify the advantages and the disadvantages of the use of the social networks in the business To elaborate on the literature review with stating the pros and cons of the usage of the social networks in business Project Scope The scope of this project is the identification of the use of the social networks in business. The advantages and the disadvantages of using the social media for the promotion of the brand of the organization or the business have also been discussed. The social networks have become the new boundary for the businesses to apply the marketing policies.
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