The Disadvantages of Using the Social

Added on -2020-02-19

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Running head: SOCIAL NETWORKS IN BUSINESS
Social Networks in Business
Name of the Student
Name of the University
Author Note
1SOCIAL NETWORKS IN BUSINESS
Executive Summary
The purpose of this report is to identify the advantages and the disadvantages of the use of the
social networks in the business. The following report elaborates on the literature review with
stating the pros and cons of the usage of the social networks in business. The report concludes
with the advantages and the disadvantages of using the social media for the promotion of the
brand of the organization or the business have been discussed. The social networks have become
the new boundary for the businesses to apply the marketing policies.
2SOCIAL NETWORKS IN BUSINESS
Table of Contents
Introduction......................................................................................................................................3
Project objective..............................................................................................................................3
Project Scope...................................................................................................................................3
Literature Review............................................................................................................................3
Defining social media..................................................................................................................4
Consumer attitudes......................................................................................................................5
User Generated Content...............................................................................................................5
Viral Advertising.........................................................................................................................7
Advantages..................................................................................................................................8
Disadvantages..............................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
Appendix........................................................................................................................................14
3SOCIAL NETWORKS IN BUSINESS
Introduction
The social network is said to be a community constitution that is made up of the
individuals, the various organizations, interactions between the individuals and the dyadic
attachments. The prospective of the social network gives a set of methods to analyze the
arrangement of the complete social entities along with the explanation of the patterns that are
seen in these structures. The marketing of the business of an organization on the social media
helps to increase the awareness of the brand in the target market of the organization. The social
networks are the fastest growing industry around the globe.
Project objective
To identify the advantages and the disadvantages of the use of the social networks in the
business
To elaborate on the literature review with stating the pros and cons of the usage of the
social networks in business
Project Scope
The scope of this project is the identification of the use of the social networks in business.
The advantages and the disadvantages of using the social media for the promotion of the brand of
the organization or the business have also been discussed. The social networks have become the
new boundary for the businesses to apply the marketing policies.

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