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Study On Impact Of Marketing Activities On Consumer Behavior

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Added on  2019-09-30

Study On Impact Of Marketing Activities On Consumer Behavior

   Added on 2019-09-30

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Running head: THE EFFECT OF MARKETING ON CUSTOMER BEHAVIOR INRELATION TO TWO RETAIL BRANDS OF AUSTRALIATHE EFFECT OF MARKETING ON CUSTOMER BEHAVIOR IN RELATION TO TWORETAIL BRANDS OF AUSTRALIAName of the StudentName of the UniversityAuthor note
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1THE EFFECT OF MARKETING ON CUSTOMER BEHAVIOR IN RELATION TO TWORETAIL BRANDS OF AUSTRALIATable of ContentsSection I...........................................................................................................................................1Introduction..................................................................................................................................1Background of the Study.............................................................................................................1Problem Statement.......................................................................................................................2Research Objectives and Questions.............................................................................................3Justification of the Project...........................................................................................................3Expected Outcome of the Research.............................................................................................4Section II..........................................................................................................................................4Conceptual Framework and Research Hypothesis......................................................................4Impact of Marketing on Consumer Behavior..........................................................................5Impact of Marketing on Consumer Behavior of Woolworths.................................................7Conceptual Framework................................................................................................................8Hypothesis...................................................................................................................................8Methodology................................................................................................................................9Research approach and sources of Data..................................................................................9Proposed method of Data Collection and Research Analysis...............................................10Section III......................................................................................................................................11Structure of the Study................................................................................................................11Gantt chart.................................................................................................................................12
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2THE EFFECT OF MARKETING ON CUSTOMER BEHAVIOR IN RELATION TO TWORETAIL BRANDS OF AUSTRALIAProject Budget and Budget Justification....................................................................................13References......................................................................................................................................15
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3THE EFFECT OF MARKETING ON CUSTOMER BEHAVIOR IN RELATION TO TWORETAIL BRANDS OF AUSTRALIASection IIntroduction Marketing to consumers has various types of advantages to the marketers as well as theconsumers. Hundreds of companies in today’s world is seen to turn towards electronic mediumor traditional equipment to snoop on the shoppers towards their stores. This is done either byconducting traditional marketing strategy or by making use of online marketing channels (Lim,Tuli & Grewal, 2019). By doing this the businesses are trying to learn about the shoppers, theirtraffic patterns and the changes that takes place in the buying habits of the consumers(Srivastava, 2012). However, the decision on the type of marketing strategy to be used is acrucial aspect for a business because different types of marketing tools has different types ofimpact on the consumers and their behavior. Moreover, depending on the living style consumersin different region has differences in their access to the type of advertising channels being used(Nizar & Janathanan, 2019). Thus, it become crucial for the business to decide on the type ofmarketing tool they should use to have a maximum influence on the consumer behavior.Background of the Study The study aims at investigating into the impact that marketing activities have on theconsumer behavior in two of the retail units of Australia such as Woolworths and Coles. Both areknown supermarkets of the country and the research proposes to investigate into the marketingimpact of these two giants on their consumers aligning it with appropriate strategies and theories(Payne, Frow & Eggert, 2017). Thus, the research will investigate into the reason behind suchnotion and help in stating whether marketing actually has an impact on the behavior of thecompany or not (Woolworthsgroup, 2019). In doing so the paper is intended to reference various
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