Impact of Social Media on Consumer Buying Behavior: A Case Study of Woolworths Limited, Australia
Present a research project idea for an industry partner, addressing a specific problem and aiming to explore and resolve it.
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Added on 2023-06-09
About This Document
This research work analyzes the impact of social media on consumer buying behavior in the case of Woolworths Limited, Australia. The investigation aims to identify the impact of social media on consumer buying behavior and recommend social media strategies to enhance consumer buying behavior towards products and services.
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