Effect of Marketing Strategy on Competitive Position in Supermarket Industry: A Comparison between Tesco and Lidl

The effect of marketing strategy
on firm competitive position in the
supermarket industry: a
comparison between Tesco and
Lidl
STUDENT ID

Introduction
 Demonstrates the different research method
 Discuses sample size
 Demonstrates data collection methods,
research timeframe, and resources.
 It shows questionnaire
 Research limitation of the study.

Research method
 Research method
 Mixed research method will be practised by the
researcher (Ahangari Nanehkaran, 2013).
 Why select this method
 To get the benefits of both qualitative as well as
quantitative research method.
 Suitable with subjective nature of research (Clark,
2013).

Sampling and sample
size
 30 people were selected to conduct this study.
 For conducting, the probability sampling
method will be practiced to the researcher.