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Effect of Social Media On Business Social Media And Organizational Structure

   

Added on  2020-02-18

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Running head: SOCIAL MEDIA AND BUSINESSThe effect of social media on businessName of the studentName of the universityAuthor note
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SOCIAL MEDIA AND BUSINESSAbstractSocial media has become an integral part of everyone’s life. It is used as a weapon by theleading business organizations to reach their target market. The scenario of the social andorganizational structure has been transformed due to the emergence of the new media. It hasoffered a wide opportunity to business organizations to introduce their brand names to therest of the world. It is often evident that many people are nowadays spending most of theirleisure time on internet and social networking sites, which provide a wider scope to businessorganizations to promote their brand names. This paper focuses on the effect of social mediaon business. It aims to point out the benefits and effects of social media on large, small andmedium businesses. A qualitative research method was used with different techniques of datacollection, such as case study and document analysis. The study results indicated that socialmedia has broken geographical, cultural and social barriers, as well as defining variousbenefits that it provides to business from management to marketing, also expandingbusinesses. The research suggests that the use of the social media has become mandatory forall the organizations in the market so that they can maintain their sustainability in the market.The companies are using social media as a platform for promoting their products and it hashigh power of penetration. Moreover, the cost of the promotion in the online media is lessthan the traditional media so all the companies in the market are making use of social mediato create a two-way communication channel. This will help in understanding the need andwants of the consumers and thus the companies in the market can prepare for the upcomingtrends.2 | P a g e
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SOCIAL MEDIA AND BUSINESSAcknowledgementsFirst of all, I thank Allah for enriching me with knowledge, wellbeing and tolerance to finishthis work. Secondary, I would like to acknowledge my family for all their financial andemotional support throughout my academic life in the UK. I expressly extend this gratitude tomy Dad and my Mom always believing that I could be successful, as it motivated me toaccomplish my objectives. My brothers and Fiancé were as well concerned with my wellbeing and supported me inevery way possible; also my Saudi friends. My greatest appreciation to my supervisor; he played a great role in this achievement due tohis constant guidance and motivation in such a professional way that I can confidently saythat it would be impossible to finish this piece of work without his presence.3 | P a g e
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SOCIAL MEDIA AND BUSINESSTable of ContentsTable of Contents.......................................................................................................................4Chapter 1: Introduction..............................................................................................................81.0 Introduction......................................................................................................................81.2 Research Aims and Objectives.........................................................................................81.3 Research Rational.............................................................................................................91.4 Structure of the dissertation...........................................................................................10Chapter 2: Literature Review...................................................................................................112.0 The Purpose of the Literature Review...........................................................................112.1 Social Media...................................................................................................................112.2 Social networking sites’ review; their scope and current users in small, medium andlarge organizations...............................................................................................................122.3 Growth of Social Media.................................................................................................142.4 The Role of Social Media Marketing.............................................................................162.4.1 Increased Brand Recognition..................................................................................172.4.2 Improved Brand Loyalty.........................................................................................182.4.3 More Opportunities to Convert...............................................................................182.4.4 Higher Conversion Rates........................................................................................182.4.5 Higher Brand Authority..........................................................................................192.4.6 Increased Inbound Traffic.......................................................................................192.4.7 Decreased Marketing Costs.....................................................................................192.4.8 Richer Customer Experience...................................................................................204 | P a g e
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SOCIAL MEDIA AND BUSINESS2.5 Traditional Business and Social Media Business...........................................................202.6 Summary........................................................................................................................22Chapter 3: Methodology..........................................................................................................243.0 Introduction....................................................................................................................243.1 Research Method............................................................................................................243.2 Qualitative Research......................................................................................................253.3 Research Approaches.....................................................................................................261.Case Studies Analysis:...........................................................................................262.Document Analysis................................................................................................273.4 Data Collection...............................................................................................................293.5 Social media Reviews....................................................................................................303.6 Sampling........................................................................................................................313.7 Data Analysis.................................................................................................................313.7 Summary........................................................................................................................33Chapter 4: Findings..................................................................................................................354.0 Document Analysis:.......................................................................................................354.2 Case Study Analysis:......................................................................................................414.3 Summary........................................................................................................................45Chapter 5: Discussion..............................................................................................................465.1 Limitation and future research.......................................................................................465.2 Critical analysis..............................................................................................................475 | P a g e
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SOCIAL MEDIA AND BUSINESS5.3 Implications for the organizations..................................................................................485.3 Future implications.........................................................................................................48Chapter 6: Conclusion..............................................................................................................506.0 Conclusion......................................................................................................................506.1 Recommendations..........................................................................................................537.0 Self-assessment..................................................................................................................55References................................................................................................................................56Appendices...............................................................................................................................64List of AbbreviationSM- Social MediaSN- Social NetworkIRCs- Internet Relay Chats SNS- Social Network SitesTA- Thematic Analysis6 | P a g e
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SOCIAL MEDIA AND BUSINESSList of tablesTitlePage. NoTable 1: Benefits of SNS for business11Table 2:: The Main Advantages and Disadvantages of Qualitative and Quantitative research20Table 3: Data Collection24Table 4:Social media Remarks25Table 5:Thematic analysis28Table 6: Examples of Neti37List of figuresTitlePage. NoFigure 1:Dates of Major Social Network Sites (SNSs)13Figure 2:Major Differences between traditional and social media business17Figure 3:Coca Cola Facebook Page35Figure 4:Rapitron Facebook page36Figure 5:Rapitron’s web site36Figure 6:Dunkin’ Donuts Twitter page37List of AppendicesTitlePage. NoAppendix 1: Most Popular Social Networking Sites in 201749Appendix 2: Facebook Users worldwide49Appendix 3:Advantages of Social media Over Traditional Media507 | P a g e
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SOCIAL MEDIA AND BUSINESSChapter 1: Introduction1.0 IntroductionIn the early 2000, one of the major changes and growths in people was the major shiftin the way they connected with the internet. The rise of social media and other socialnetworking sites helped people to communicate better. More and more people startedengaging with these social media, which pushed them towards giving out their own point ofview, and helped them interact better and understand worldviews. Earlier, when thenewspaper was the only medium for views, there were only a few publishers and ‘journalists’but now everyone can give their views and express themselves so that the whole world cansee. This whole change of communication came to be known as Web 2.0 business, whichcreated different kinds of social media sites and many other applications, includingbookmarks, Wikipedia, social curation, etc. Introducing Facebook, Twitter, etc. brought anew wave in the society, which helped people interact with different people in different waysand made people connected to this whole wide world. 1.2 Research Aims and ObjectivesThe research aim is to examine the effects of social media on business. Severalcompanies to advertise their products and services to expand the business both locally andinternationally have used social media. The study objectives include:To explore and perceive how social media as a key marketing device advantagesbusinesses and make it outstanding for their customersTo examine the change in the business with the utilization of social media8 | P a g e
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