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The Effectiveness of Social Media as a Tool to Promote Business: A Case Study of Alexander The Great restaurant of LONDON

   

Added on  2020-10-05

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The effectiveness of social media as a tool topromote business. A case study of Alexander TheGreat restaurant of LONDON

Table of ContentsTITLE: “The effectiveness of social media as a tool to promote business. A case study ofAlexander The Great restaurant of LONDON”. .............................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background of organisation.............................................................................................11.3 Research Aims and Objectives.........................................................................................21.4 Research Questions..........................................................................................................21.5 Significance of research...................................................................................................21.6 Rationale of research........................................................................................................31.7 Conceptual framework.....................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................52.1 Introduction......................................................................................................................52.2 Concept of social media tool............................................................................................62.3 Importance of social media method in promoting business operations...........................82.4 Challenges faced by company while adopting social media..........................................102.5 Conclusion......................................................................................................................11CHAPTER 3: RESEARCH METHODOLOGY.............................................................................13.1 Introduction......................................................................................................................13.2 Research philosophy.........................................................................................................13.3 Research approach............................................................................................................13.4 Research Design...............................................................................................................23.5 Research methods.............................................................................................................23.6 Data collection technique.................................................................................................33.7 Time horizon....................................................................................................................33.8 Research sampling............................................................................................................43.9 Research limitation...........................................................................................................43.10 Research reliability and validity.....................................................................................53.11 Research budget..............................................................................................................5

3.12 Conclusion......................................................................................................................5CHAPTER 4: DATA INTERPRETATION....................................................................................6CHAPTER 5: DISCUSSION.........................................................................................................23DISCUSSION ON PRIMARY DATA................................................................................23DISCUSSION ON SECONDARY DATA..........................................................................23Chapter 6: Reflective statement, recommendations and area of further research..........................266.1 Reflective statement.......................................................................................................266.2 Recommendation............................................................................................................26CONCLUSION..............................................................................................................................27REFERENCES..............................................................................................................................29

TITLE: “The effectiveness of social media as a tool to promote business. Acase study of Alexander The Great restaurant of LONDON”. CHAPTER 1: INTRODUCTION1.1 Overview of researchSocial media is an interactive computer mediated technology which provide strongconnecting an individual with another. It will use to share relevant ideas and information fromone person to another in all over the world. It is the computer based technologies which providesopportunity to share ideas, opinions, thoughts and information through developing virtualnetwork and communities. Social media refers to the way of interaction and communicationamong people in which they share, create and exchange data or information in virtualcommunities and networks (Hanna, Rohm and Crittenden, 2011). There are various social mediatools such as Facebook, Instagram, twitter, YouTube, snapchat and Vimeo accounts. It is greattool which assist company in engaging people with two way communication but the nature oftwo way, real time communication are actual so managers can take corrective actions over it.Social media define as the websites and applications which are developed to allow people toshare content rapidly, effectively and efficiently. The report is based on Alexander The Greatrestaurant which located at the heart of Camden and offering delicious Greek and MediterraneanCuisine, cooked on original charcoal grill. 1.2 Background of organisationThis research is based on Alexander The Great restaurant which is one of the leadingrestaurant in London. This restaurant was established in Camden Town which is one of theleading area in London, UK. This restaurant is famous for different types of cuisine such asGreek. As there are many organisations dealing in food segment, so it is essential to conductoperations through which brand image can be maintained in industry. So role of marketing andpromotion of product and services is increasing (Postill and Pink, 2012). Managers of AlexanderThe Great restaurant perform activities to analyse what change they can make in their productand services, so it is essential and relevant to implement changes. Social media plays crucial rolein growth and development of business because this is the best way through which it is easy tocommunicate with society. This assist to educate people about different dishes, variety ofcuisine, etc. to consumers. So people are ready to avail services from them. 1

There are different social media tools such as Facebook, Instagram, Snap chat, Pinterest,etc. If managers of Alexander The Great restaurant plan to have account on these platform, thenit is easy to take feedback from consumers. In order to promote business, managers can usedifferent discount offers such as discount on tagging in post to Alexander The Great restaurant,then there is promotion of business and improving sales and profits. Hence there is positiveimpact on growth and development of Alexander The Great restaurant with the help of socialmedia technology.1.3 Research Aims and ObjectivesAim: “To analyse the effectiveness of social media tool in promoting business. A casestudy of Alexander The Great restaurant of London”. Objectives: To understand the concept of social media.To analyse the importance of social media method in promoting business.To identify various challenges faced by company while adopting social media. 1.4 Research QuestionsQuestions: What is the concept of social media?What is the importance of social media method in promoting business?What are the challenges faced by company while adopting social media ?1.5 Significance of researchThe importance of this report is to analyse the social media which assist in promotingbusiness operations and its functions at global level. It will help in making connection withdifferent domestic as well as international level customers. With conducting this research, it is easy for investigator to know what has to be donethrough which growth and development of association is possible. Sales gets improved with useof social media because people are using social media application to compare differentorganisations. So social media technology has impact on decision making power of consumers aswell. If investigator wants to operate similar business, then they can become aware about prosand cons of social media and technology which is best for business. In order to expand businessat different place, the ways through which social media technology can be used for feedback is2

studied in this investigation. This assist organisations that how to reduce negative impact ofsocial media and improves promotion of products and services. 1.6 Rationale of researchResearcher have personal interest in social media segment, so they conduct thisinvestigation in more interesting and effective manner. Social media is current and relevant topicin society, so it is easy to collect primary data through respondents (Bennett and Segerberg,2011). This investigation can used for future recommendations and to enhance knowledge aboutsocial media technology and its impact of business promotion. 1.7 Conceptual frameworkResearch can be defined as a process for conducting an in-depth analysis to investigate atopic and address the main issues. For this purpose, researchers perform a number of activities toconduct a study. In this regard, for analysing the concept of social media and its role inpromoting business, following framework has been adopted – Chapter 1: Introduction – It is an initial stage of a dissertation that provides thedescription related to research topic, background of study and rationale behind same. Here,researchers also formulate specific aims and objectives that covers entire portion of study andprovides direction to carry out research in specific direction. Chapter 2: Literature review – Itis the next chapter where secondary data is collectedby accessing information from online source, books and articles as well as data gathered by otherresearchers (Nakamura and Chow-White, 2013). Here, for gathering information about conceptof social media, previous data that are available on authenticate websites will evaluate. Chapter 3: Research methodology – Here, asystematic discussion is done to analysewhich tools and techniques are going to be used by researchers for preparing the study. Itincludes research philosophy, approaches, data analysis and more. Through this process, datawhich is required for analysing the whole concept of social media, its benefits and challengesthat a company can face, will be analysed as per desired way. Chapter 4: Data Analysis: In this chapter, data which is gathered through primary andsecondary techniques are being statistically organised, interpreted and analysed for achievingthe main objectives of research.Chapter 5: Discussion: Here, a critical discussion will make on entire data by variousresearchers' point of view which is gathered under literature review part. This would help in3

concluding what chosen company i.e. Alexander The Great restaurant of London, needs toconsider for promoting its business. Chapter 6: Reflective statement, recommendations and area of further research- Inthis part of dissertation, researchers will describe entire journey that they have experienced,while making the study (Quan-Haase and Young, 2010). Along with this, which techniques theyhave used and alternatives that can be taken for better result are also described in brief. Chapter 7: Conclusion: It is the last chapter of research where on the basis of entirestudy, valid conclusion will be drawn for achievement of result. For framing the main activities of research into an appropriate time-frame, further GanttChart technique is used. This would help in analysing in what period the described activitieshave to complete to reach on a conclusion and obtain outcomes of research. 4

CHAPTER 2: LITERATURE REVIEWCHAPTER 2: LITERATURE REVIEW2.1 IntroductionA literature review is considered as the most important part of a research, on which entireoutcomes are depended. It provides an in-depth analysis of a chosen topic by summarising theprevious researches that were conducted by other researchers. This would help in integratingwhat is known about a same topic for addressing present issues. Along with this, here researcherscan obtain required information by using a number of external sources. It includes newspaper,articles, journals, books and more, that are available on various sites of internet (Dabbagh andKitsantas, 2012). But in order to make authenticity and reliability of research, it is essential forresearchers to take information from authenticate websites only, by concerning on few mainaspects. It includes copyright policy, author's name, published date and more. In context withpresent research, here researchers have used a number of scholarly articles for gatheringinformation about social media and its usage in enhancing visibility of Alexander The Greatrestaurant. 5

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