Research Project Assignment - The Implications of Digital Technologies on SME’s
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Added on 2020-10-22
Research Project Assignment - The Implications of Digital Technologies on SME’s
Added on 2020-10-22
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RESEARCH PROJECT
TABLE OF CONTENTSCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background.......................................................................................................................11.3 Significance of investigation............................................................................................21.4 Rationale of research........................................................................................................21.5 Research Aim...................................................................................................................21.6 Research Objectives.........................................................................................................31.7 Research Questions..........................................................................................................3CHAPTER 2: LITERATURE REVIEW........................................................................................42.1 Affect of social media on increasing performance and growth........................................42.2 Role of social media in organise marketing and promotional campaigns........................42.3 Social media tools that use by Talent Plus for gaining competitive advantage...............52.4 Advantages of social media tools to attract large number of customer............................82.5 Ways through which Talent Plus firm can increase its business at large scale................8CHAPTER 3: RESEARCH METHODOLOGY...........................................................................103.1 Type of Investigation......................................................................................................103.2 Research Design.............................................................................................................103.3 Data collection................................................................................................................103.4 Data analysis...................................................................................................................113.5 Research Philosophy......................................................................................................113.6 Research Approach.........................................................................................................113.7 Data Sampling................................................................................................................113.8 Ethical Considerations....................................................................................................11CHAPTER 4: DATA ANALYSIS & INTERPRETATIONS.......................................................12CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................23Conclusion............................................................................................................................23Recommendations................................................................................................................23REFERENCES..............................................................................................................................25
Topic-“The implications of digital technologies on SME’s”CHAPTER 1: INTRODUCTION1.1 Overview of researchSocial media refers to computer based technology which facilitates sharing ofinformation and ideas and developing effective virtual communities and networks. Throughdesigning, social media is based on internet and also provide users effective electronicinteraction of the personal information and some of the other content like for an instance photosand videos (Aral, Dellarocas and Godes, 2013). Organisations engage with the various socialmedia with the help of tablet, smartphone and computer through web application or web- basedsoftware. It is an effective tool for communicate with people. It is helpful in connect with peopleand also share information or data with any person. Talent plus is a consultancy firm and it takesits own medicine through its better programmes for the consulting clients. Social media is aneffective tools which used through Talent plus to increase its promotion. As talent Plus is smallsize firm and if it will use social media in better manner then in this case the many people willbe aware about firm and its services in better manner. At market place there are many socialmedia tools like Twitter, Facebook, Instagram etc. Among all of them Facebook is one of themost leading or usable social media network as comparison to the others. It is regarded asfamous website that actively used by almost 1500 million people. 1.2 BackgroundSocial networks became more popular in this modern era and it also dynamically usethrough large number of customers which are living around globe. The main motive of everybusiness firm is to reach at the competitive place for gaining more attention of more consumerstowards company. Talent Plus is private organisation and it provides effective consultancyservices to people. The size of company is small and it works on fulfil demands of people in aneffective manner by providing better quality of goods and services at minimum cost. It is widelyapplies technique which plays a necessary role in promote organisational tasks as well asactivities (Chu and Kim, 2011). In this present time period, people are engage in social mediatools and mostly prefer the online marketing because it is time as well as cost saving. Socialmedia is helpful in generate more awareness regarding services of company at competitivemarket. It will aid in increasing productivity and performance of firm in an effective manner. It1
provides facilities to interact with more people and increase promotion of business. It isidentified as applied source which aids in giving an appropriate and effective data or informationregarding services of Talent Plus organisation. It gives advantages to firm and enhanceproductivity level in effective or proper manner. Through using better tool of social media,Talent Plus can communicate with large number of people and convince them to use its services. 1.3 Significance of investigationResearch take in to a consideration depends on measure value of the social media relatedtools and also effect on promotional strategies of firm. In this present time period, firms areconcern on increasing performance as well as sales by executing different innovative strategiesand tools. Significance motive behind directing an evaluation venture to upgrade information andaptitudes of the online networking and utilization for people. Portable innovation assumestremendous part in existing society (Garrigos-Simon and et. al., 2012). The main importance ofthis research is to know about importance of the social media tools which can impact onpromotional strategies. Through this research, abilities and skills of learner will be increase insame field which given advantages to develop the carrier success as well as productivity atcompetitive market. Under this, Talent Plus organisation uses Instagram and Facebook in orderto connect with people and enhance awareness of services of firm in significant way. It is helpfulin providing economic development and success of firm at the competitive market for gainingmore profit. 1.4 Rationale of researchThe rationale behind of this research is to know about economic effect of social media,websites and internet on the small business organisation or Talent Plus firm. Its main motive is toinvestigate advantages which available from use of social media as well as internet sites forsmall company that conduct its business in an underserved regions. Social media is helpful inincreasing growth along with performance level of firm in a significant or effective manner. 1.5 Research AimThe main aim of this research is “To evaluate significance of social media tools and itseffect on promotional strategy of firm - A case study on Talent Plus.”2
1.6 Research ObjectivesThis part of research depends on the main topic of an investigation (Hays, Page andBuhalis, 2013). It is useful in order to express extension for research and also accommodate incollecting accurate or relevant data or information for research to get valid conclusion. Some ofthe research objectives are mention below:To identify effect of social media on increasing performance and growth of Talent PlusTo evaluate role of social media in organising promotional campaigns1.7 Research QuestionsThis part is based on research objectives. Research questions are related with importanttopic of an investigation. It include a necessary research aspect which play a necessary role inmeasuring accurate data or information. Research questions are given below:How social media can effect on increasing performance and growth of Talent Plus?What is the role of social media in organising promotional campaigns?3
CHAPTER 2: LITERATURE REVIEWIt is regarded as basic tool which aids researcher in order to conduct an in- depthinvestigation in order to draw valid conclusion. It is related with research which consistsmomentum information and data involving effective outcomes. 2.1 Affect of social media on increasing performance and growthSocial media can develop positive as well as negative affect on performance and growthof Talent Plus firm. On the basis of Laroche, Habibi and Richard, 2013 it has been concludedthat staff members or consumers spend their more time on using social media in an effectivemanner. If employees will engage in social media more then growth of firm can be minimized.On the other hand, through using social media in effective manner, all staff members of TalentPlus company will show their more interest in this as comparison to other work which wasallocated to them. It is not beneficial for firm as leaking policies and plans and through thiscompany can not achieve the competitive benefit. With the help of using social media, firm canconnect with target consumers and it is time along with cost saving. There are many social mediatools at market place such as Twitter, Facebook, LinkedIn, Instagram and many others which canreduce cost of marketing to significant level. According to view point of Lin and Lu, 2011, it hasbeen suggested that Facebook is most visiting social media application on which staff memberstake more interest . In addition to this, there is main change in a way that individuals interact andconnect. Social media is developing at astronomical rate, there is more affect on marketing aswell as business. 2.2 Role of social media in organise marketing and promotional campaignsIn this modern era, digital transformation has changed the scenario of every business.Now firms are tend towards acquiring new and innovative techniques so as to promotethemselves over the world. Digitalisation makes important for business to create and developtheir own websites in order to expand their online outreach. In this respect, social mediaplatforms is one of the greatest tools which help companies to connect their target and potentialaudiences. Sites, like – Facebook, Twitter and Instagram are fundamental to obtain highdefensible edge at marketplace. Business associations which are not activated on social mediaaccounts risk missing out on numerous marketing opportunities. Small business like – Talentplus has their account of social media as they can easily promote their products and services to4
large group of customers as well as recognise their needs and wants. Therefore, it can be saidthat social networking websites are helpful in promoting products and services of the firm bylinking a firm customers at deeper level. Online marketing is new mantra for manufacturingcompanies as here they can easily apply new projects at wider range. It is has been viewed thatsocial media promotion is a potential promotion system that is used by management in raisingpower of their marketing activities. Social media engages customers' online so that managers caneasily take reviews and feedbacks from them. Many firms used internet based sources in order toshare details of their future offerings; it results people will get know about products and servicesof the firm and decide whether to purchase it or not. On the basis of view point of Leung and et.al., 2013 it has been stated that Small entities conduct different quiz and other activities to knowwhat people actually want and tries to deliver the same in order to satisfy needs and wants ofcustomers in the best possible manner. Along with this, social media platforms are considered to build interpersonal relationswith local communities; it increases brand awareness between people. For instance – executionof promotional strategy through social media will helps customers to know about a specificbrand; company will be engaged with large number of consumers. Simply having people interactwith content will increase brand awareness and begin building market reputation as a business.Social media tools increases traffic on company' s websites and management will easily attainand retain large group of customers for long term period. Another role of social media channelsis to determine current market trends so as to produce accordingly. Small business organisesseveral social media promotional and marketing campaign by giving attractive discounts andoffers to customers; it builds brand equity and create strong interpersonal relationship of the firmwith its target audiences. 2.3 Social media tools that use by Talent Plus for gaining competitive advantageIn this competitive market, there are several social media tools or channels which helpsfirms to promote their products and services among large group of customers. It helps people toget in touch with a specific brand. According to Michaelidou, Siamagka and Christodoulides,2011 it has been stated that Companies who newly starts their business are required to arrivenumerous customers and for this they adopts online marketing strategy in make popular theirofferings. The common social media platforms are – Facebook, Twitter, YouTube, Twitter and5
Instagram and so on. Following is defined several social media sites which are acquired byTalent Plus, such as - Twitter – This tool encompasses sharing short texts, images, polls, videos and more.According to Kietzmannand et. al., 2011 it has been stated that Managers can connect with otherusers by using a specific username as well as mentioning the same into their posts. Therefore,Twitter is a great platform to fast interconnect with target and potential users over the world. Inpresent scenario, there are over 330 million active users on Twitter and it is treated one amongtop 10 websites. Because of its wide reach, this platform is not only a great way to market yourbusiness, but also an effective channel for handling customer service. Along with this, if a firmhas an interesting content Twitter helps in attaining and retaining people. There is also a facilityof sharing and retweeting for other users. Hashtags helps in boosting posts and spread themseveral followers as products and services of the company could be easily viral. Instagram – As same as Pinterest, Instagram is a visual online platform which is used foruploading photos and videos. The site has recently owned by Facebook by having 700 millionusers in which many of them posts regarding art, fashion, travel and similar subjects. Thisplatform is almost entirely mobile and almost people are using Instagram. In context of smallbusinesses, they can use right hashtags and follow several people in order to improve credibilityof their brand and offerings. 6
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