International Market Analysis - Dr Yakupiti Charindra R Keerthipala Assessment Cover Sheet

BK315 International Marketing
Tesla & India
9/5/22
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International Market Analysis
—
Dr Yakupiti Charindra R Keerthipala

Assessment Cover Sheet
Student ID Number/s: Student Surname/s: Given name/s:
MIT190406 Coker Jonathan
MIT200629 Asghari Hamid
MIT192993 Ghimire Prabesh
MIT200593 Greenway Harrison
MIT200118 Mirza Emad Uddin
Course: Bachelor of Business School: MIT
Unit code: BK315 Unit title: International Marketing
Due date: 9/5/22 Date submitted: 9/5/22 Campus: Sydney/Melbourne
Lecturer: Dr Yakupiti Charindra R Keerthipala Tutor: Dr Yakupiti Charindra R
Keerthipala
Student Declaration
I/We declare that:
1. the work contained in this assignment is my/our own work/group work, except where
acknowledgement of sources is made;
2. certify that this assessment has not been submitted previously for academic credit in this or any
other course;
3. I/we have read the MIT’s Plagiarism and Academic Misconduct Policy Procedure, and I/we
understand the consequences of engaging in plagiarism, collusion and Contract Cheating;
4. a copy of the original assignment is retained by me/us and that I/we may be required to submit
the original assignment to the Lecturer and/or Unit Co-ordinator upon request;
I/we have not plagiarised the work of others or participated in unauthorised collaboration (collusion) or
Contract Cheating when preparing this assignment.
MIT ID Signature Date
MIT190406 JC 9/5/22
MIT200629 H 9/5/22
MIT192993 P 9/5/22
MIT200593 HG 9/5/22
MIT200118 E 9/5/22
For Assessor Use Only (if not marked on Moodle)
Name:
Position
Date:
Signature:
Marks/Grades:
International Market Analysis PAGE 2

Table of Contents
1. Table of Contents --------------------------------------------------------------- 3
2. Executive Summary ------------------------------------------------------------ 4
3. Introduction ---------------------------------------------------------------------- 5
4. Company Background ---------------------------------------------------------- 5-6
5. PESTLE ------------------------------------------------------------------------------ 6-9
6. Critical Analysis on International Market --------------------------------- 10-11
7. Trading Environment and Market Entry Strategy -----------------------11-12
8. Conclusion ------------------------------------------------------------------------- 13
9. References ------------------------------------------------------------------------- 14-15
International Market Analysis PAGE 3

Executive Summary
This report contains the theories and ideas involving the electrical car company Tesla, and what it
would look like for Tesla to enter the international market of India. The following will include a brief
background on Tesla as a company, a PESTLE Analysis, a critical analysis on the market of India, the
trading environment and market entry strategies for tesla, a conclusion, and references at the end.
International Market Analysis PAGE 4