Factors Influencing E-Shopper Satisfaction in China | Desklib

This survey explores the impact of price factors, convenience, perceived risk, and website design on E-shopper satisfaction in China's first-tier cities. It includes questions on demographics, social media usage, time spent on shopping sites, and perceptions of online shopping. The survey aims to understand the factors that influence E-shopper satisfaction in China and provide insights for businesses operating in the country.

The empirical study of factors that influence online E-shoppers satisfaction in China
Section1 General Information (Please choose the most convenient answer)
G0
1 Gender ☐ Male ☐ Female
G0
2 Age group (years) ☐ 18 -29 ☐30-39 ☐40-49 ☐50+
Which city do you belong to?
G0
3
Education
a. Up to High School
b. Diploma
c. Bachelor Degree
d. Master/Doctorate
G0
4 Years dealing with Online shopping ☐<3 years ☐3-6 years ☐7+ years
G0
5
Which of the following social media do you follow?
a. Social Networking Sites (e.g. Facebook)
b. Microblogging (e.g. Twitter)
c. Blogs/ Forums
d. Social Bookmarking Sites/ Social News (e.g. Reddit, Digg)
e. Photo & Video Sharing Sites (e.g. Flickr, YouTube)
G0
6
Time spent on shopping sites per week
a. 0 hour
b. 1-3 hours
c. 4-6 hours
d. 7-9 hours
e. 10 hours or more

SECTION B: Price factor and Convenience
SECTION C: Perceived Risk and Website design and features
Price factor
PR1 The price of the product has a crucial impact on purchase decision SD D N A SA
PR2 Higher discounts attract you to shop more SD D N A SA
PR3 You research for prices before purchases SD D N A SA
PR4 The online websites offer greater discounts and low pricing SD D N A SA
PR5 Online shopping assists in saving of travelling costs SD D N A SA
Convenience
C1 It is very easy to shop online SD D N A SA
C2 It can be accessed anytime SD D N A SA
C3 E-commerce helps in getting good products at desired price SD D N A SA
C4 The online shopping saves considerable costs SD D N A SA
C5 The online shopping offers comfort and greater design SD D N A SA
Perceived Risk
Online shopping is less risky SD D N A SA
The goods are similar to those shown on the website SD D N A SA
Online shopping returns are easy to get SD D N A SA
The payment methods are safe on online shopping SD D N A SA
Brand quality is consistent and risk of purchase is low SD D N A SA

SECTION D: E-shopper satisfaction
Web design and features
The online shopping websites are designed very well. SD D N A SA
The design of the website induces and individual to shop more SD D N A SA
The features of the website influence purchases SD D N A SA
The loading time of the page affects your perception SD D N A SA
The saving cart and Wishlist option helps in better decision making SD D N A SA
E-shopper satisfaction
Online shopping satisfies your needs SD D N A SA
Online shopping assists in getting good prices SD D N A SA
Online shopping provides value for money SD D N A SA
The online shopping allows to voice opinion post purchase SD D N A SA
Eshopping features and saving options assist in better experience SD D N A SA
Do price factors and convenience influence E-shoppers
satisfaction in the first tier cities of China?
S
D D N A SA
Do website design ,features & perceived risks influence E-
shoppers satisfaction in the first tier cities of China S
D D N A SA