The Entertainment Industry and Venue Management - Assignment

The Entertainment Industry
and Venue Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse the contribution of the entertainment industry to the economy development and
distribution of different activities...........................................................................................1
1.2 Compare local, regional and national funding agencies and their impact on the
entertainment and venue industry...........................................................................................2
TASK 2............................................................................................................................................3
2.1 Compare the scope of the entertainment and venue industry and the range of activities
offered.....................................................................................................................................3
2.2 Classify entertainment activities using audience profiles and venues..............................4
TASK 3............................................................................................................................................4
3.1 Compare management and operational strategies for selected venues, commenting on their
revenue generation and procedures........................................................................................4
3.2 Evaluate different areas of work and responsibilities for selected venues, commenting on
current practices, deployment of staff to ensure a smooth and effective organisation...........5
TASK 4............................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Entertainment industry and media practices numerous activities in UK to address several
challenges and opportunities through digital platform. The department of Digital, culture, media
and sport helps to drive the growth of entrainment industry by investing innovative ideas. Main
objective of this industry is to provide quality, marvellous and tremendous experience to
domestic as well as international visitors (Liu and Wilkinson, 2014). UK is the hub of such
music venues and historical places. There are numerous places as Southbank Centre and O2
Arena that helps to conducts entertainment programs for audience. The report is going to cover
contribution of the entertainment industry to the economy development procedure and types of
activities offered by the entertainment industry. At last it determines management and operation
of different types of venues as well as current trends in the entertainment industries. Main
objective of these activities are to analyse the effectiveness of entertainment industry in an
economy perspective.
TASK 1
1.1 Analyse the contribution of the entertainment industry to the economy development and
distribution of different activities
After Brexit, government of UK paid their maximum attention toward the development
of new industries in which entertainment sector is the area of potential investment. In this
process, government as well as non-governmental organisations provide their equal contribution
to added value of creativity in UK economy. On the basis of these media and entertainment
channels, economy of UK can promote their culture and tradition in worldwide. All these
approaches have direct impact on economy development activities through foreign direct
investment. Entertainment industry has numerous distribution in several activities as -
 Maximise number of visitors – Entertainment industry play a most crucial role in the
economy development procedure (Matthew, 2017). They provide variety of services and
tremendous experience to audience on the basis of their requirement as well as need. The
tourism industry of UK has already developed that assist to promote area of creativity
across the world. Through this, tourism as well as entrainment industry can maximise
number of domestic or international visitors. These are the action plans towards the
economy development and growth.
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 Employment services – Government of UK promote entrainment industry in UK in
order to identify skills, capability and creativity of individual to provide them opportunity
for career development. These kind of sector assist to promote new talents by provide
them employment services. On the basis of this, individual can take a participation in
technology term as well which are requisite for the industry development procedure.
 Enhance creativity – The objective of entrainment industry is to enhance creativity of
individuals by providing them opportunities of performance. The area of this sector is
very broad that assist to maximise performance approaches in their own field. These kind
of procedure assist to provide opportunities to those who have ability to entertain
audience on their basis of their own abilities (Jones, Lorenzen and Sapsed, 2015).
1.2 Compare local, regional and national funding agencies and their impact on the entertainment
and venue industry
Entertainment industry is the concern of tertiary sector of the country economy and this
includes number of small industries which dedicated to the entertainment. It is the sector which
is used to depict collective media organisation that control the distribution and production of
huge media entertainment. There are various agencies which contribute funds to entertainment
and venue industry at local, regional and national level.
At local level, entertainment industry gain funds by taking donations or charities from
different local people who are willing to contribute some money in this area. Second, regional
level in which various sponsors and investors provides funds to the entertainment and venue
industry. Lastly at national level, government gather or collect capital in the form of taxes and
also many corporate sectors are contributing funds in this sector.
There are various impact of local, regional and national funding agencies on
entertainment and venue sector. By taking donations, this will raise local entertainment sector
funds and event manager can also provide extra services to the local society people who come
for fun (Sanders and Hardy, 2014). For example, if a local society conduct program by taking
donation from different people and after its success, they try to conduct more programme in
every year. At regional level, if a small company sponsors are contributing their capital to
regional level entertainment and venue industry and where large number of population are come
for seeing the event so this will increasing their product popularity among the people. At national
level, when government contribution funds in entertainment industry so this will be enhancing
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country GDP rate, tourism rate, income and growth. Numerous of people are come for attending
their events and programmes which increasing nation reputation in all the world.
TASK 2
2.1 Compare the scope of the entertainment and venue industry and the range of activities
offered
Entertainment industry – This is the largest industry which involve several activities in
them such as music, pictures, singing, destination places and so on. All these attract large
number of peoples towards United Kingdom which results in development of economy through
providing employment opportunity to people, encouraging peoples for showing their creativity
and many more. In 2018, United Kingdom entertainment sector will grow at a compound rate of
3% per annum in the coming next 5 years to be worth £76 billion by 2022. Digital spend
continues to drive the sector growing at 7% per year over this period (The next five years for the
UK Entertainment industry, 2018).
Moreover, there are variety of activities offered by the Entertainment industry in
economy such as: Movies, Music, Dance, Parks, tourist destination etc.
Venue industry - This industry also has their wide scope in business industry now a days
because there are several events and activities which held on different venues. International
programs are also conducted by various countries for these there is requirement of different
areas, filed or locale. Everyone prefer good infrastructure location in which their function or
activity will be conducted. Hence, it also results in economic development, create employment
opportunities for several people, attract peoples towards venue industry through attractive events.
According to current trends everyone prefers different venues for celebrating anything but in this
conditions is that place must be comfortable, attractive in looks and should have to deal in every
type of budget (Lewin, Rajamma and Paswan, 2015).
Venue industry is provide space and facilities for doing several activities for event
programs on the other hand entertainment industry conducted numerous programs such as
Conferences and meeting, music events, outdoor activities, exhibition and trade fairs, sporting
events and several others at different venues. All these are parts of the same industry because
such activities are organized by them.
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2.2 Classify entertainment activities using audience profiles and venues
Entertainment industry has major contribution in economy development of UK. The size
and the area of this sector has very broad that consider numerous activities with a specific
objective as educational, cultural, music, theatre, sports, exhibition, visual art and so on. Through
this, entertainment industry provides opportunities to different individual who have creativity
and abilities. The major objective of this sector is to provide marvellous experience to audience
by utilizing resources and funds. The major activities program conducted on the basis of
audience requirement and need which can be -
Audience – They can be the individual who belongs to different cultures, age, choice and
tradition. For them, entertainment industry needs to conducts programs and events so that they
can earn maximum profit and growth. These activities and programs are classified to make the
things different and attractive on the basis of customer's demand and their age groups. For them,
management of entertainment industry analyse space, areas, critical sources, transport and foods
so that they can provide facilities to them easily (Winfree, Rosentraub and Mills, 2016).
Venues – South-bank Centre and O2 arena are the most popular places of UK in which
major entertainment programs are conducted. These venues can be the classify on the basis of
audience requirement and facilities criteria. Through this, entertainment industry conducts
planning, so that they can provide services in the range of their audience. Entertainment and
event industry provides their most appropriate contribution in the terms of international sports so
that they can maximise area of indoor as well as outdoor services. Entertainment industry of UK
is very dedicates in several events like for dedicated spaces e.g. theatres, concert halls, arts
centres, clubs, cinemas, galleries; non-dedicated spaces e.g. streets, schools, pubs, homes,
outdoor spaces, community halls to mesmerise domestic as well as international visitors easily.
TASK 3
3.1 Compare management and operational strategies for selected venues, commenting on their
revenue generation and procedures
Management and operational strategies for South-bank Centre refers to an effective
policy which are helpful to organise several programs and events in an appropriate manner.
Moreover, they are using innovation business model to make more efficient strategies which
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involves to apply creative changes to artistic offer that improve experience of visitors. These
strategies can are -
 Scheduling - It is all about to build better plan of action to organise different types of
activities as Exhibition, music concerts, trade fairs and so on. These activities are based
on preferences of various kinds of audiences to achieve success of every particular
program carried out in proper way.
 Safety and security – Management of South-bank arena considering towards the safety
and security of audience so that they can provide better experience to them easily. It also
includes helps to boost up relationship with clients that facilitates to increase image
amongst in market that ensures long term profits for business (Hudson and et. al., 2015).
O2 Arena is one of the most famous music venue which is owned by AEG and knows as
house of entertainment and enjoyment in London. In fact, around 200 plus programmes and
events was incurred at this place due to its outstanding services and management which attract
large number of customers. Thus, manager of this venue is focussing in designing creative ideas
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Illustration 1: Festival at South-bank Centre
(Sources: Winter Festival at South Bank Centre, 2018)

and strategies for organizing each or every activities in proper manner. Management of O2 arena
has a major strategy as-
 Resources planning – Management of O2 Arena pay their maximum attention toward
resources facilities on the basis of different events as Chairs, stand facilities, equipments
for different events and so on. Their main objective is to offer best facilities to customers
and whole audiences whosoever are coming for enjoyment. Along with this, trying to
gain competitive advantages with their unique ideas and thoughts of managing (Bennett,
Seamans and Zhu, 2015).
 Staffing - Basically, manager of O2 Arena is following totally unique way of operating
by improving the areas of work as well as promote employees to be loyal towards
customers. Coordinating the planning, management as well as delivery of specific
projects which incurred at O2 Arena. Trying to maintain the global partnership.
3.2 Evaluate different areas of work and responsibilities for selected venues, commenting on
current practices, deployment of staff to ensure a smooth and effective organisation
UK is a country in which government provide their effective contribution for the
development of different sectors. Entertainment industry is one of them that assist to provide
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Illustration 2: O2 Arena
(Sources: THE O2 ARENA: A WORLD-CLASS VENUE FOR
WORLD-CLASS EVENTS, 2016 )

effective contribution in economy development approaches. Role and responsibilities of
management of this entertainment industry is very crucial for the venues, facilities, events,
current practices and staff deployment. The area of work and responsibilities in such industry are
determine below as -
Venue management – This is a most specific and crucial area of a event management
approach. In it, staff member of entertainment industry needs to select specific location on which
maximum facilities are available for audience such as parking, food, transport and critical
services so that they can feel comfortable and enjoyable (Byrnes, 2014).
Safety and security – It is a most important area of entertainment industry in which
management needs to provide safety and security to their employees as well as audience.
Employment – Entertainment industry is the source of employment services in which
management needs to provide employment services for the career development procedure.
TASK 4
(Covered in PPT)
CONCLUSION
As per the above report it has been summarised that the entertainment industry has major
contribution in economy development procedure. In this sector, governmental, public as well
private sector organisations invest a huge amount for future success. Management and
operational approaches of these sectors are different to others because of the area of
entertainment industry. Major advantages of this industry is to the development of international
relations on the basis of media, sports, advertisement and so on. Advance technology also has
major influence on entertainment industry in the terms of alterations, modifications and so on.
Through this, this sector can attain maximum advantage in present era as well as in future.
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REFERENCES
Books and Journals
Liu, T. and Wilkinson, S., 2014. Large-scale public venue development and the application of
Public–Private Partnerships (PPPs). International Journal of Project Management.
32(1). pp.88-100.
Matthew, B.T., 2017. Financial management in the sport industry. Routledge.
Jones, C., Lorenzen, M. and Sapsed, J. eds., 2015. The Oxford handbook of creative industries.
Oxford University Press.
Sanders, T. and Hardy, K., 2014. Flexible workers: Labour, regulation and the political economy
of the stripping industry. Routledge.
Lewin, J., Rajamma, R.K. and Paswan, A.K., 2015. Customer loyalty in entertainment venues:
The reality TV genre. Journal of Business Research. 68(3). pp.616-622.
Winfree, J.A., Rosentraub, M.S. and Mills, B.M., 2016. Sports finance and management: Real
estate, entertainment, and the remaking of the business. CRC Press.
Hudson, S and et. al., 2015. The effects of social media on emotions, brand relationship quality,
and word of mouth: An empirical study of music festival attendees. Tourism
Management. 47. pp.68-76.
Bennett, V.M., Seamans, R. and Zhu, F., 2015. Cannibalization and option value effects of
secondary markets: Evidence from the US concert industry. Strategic Management
Journal. 36(11). pp.1599-1614.
Byrnes, W.J., 2014. Management and the Arts. Focal Press.
Richelieu, A., 2014. Strategic management of the brand in the world of sport. Journal of brand
strategy. 2(4). pp.403-415.
Lopez-Gonzalez, H. and Griffiths, M.D., 2016. Understanding the convergence of markets in
online sports betting. International Review for the Sociology of Sport,
p.1012690216680602.
Gimpel, G., 2015. The future of video platforms: Key questions shaping the TV and video
industry. International Journal on Media Management. 17(1). pp.25-46.
Xue, D.Q and et. al., 2014. Spatial distribution characteristics and hot zone patterns of
entertainment industry in Xi'an. Acta Geographica Sinica. 69(4). pp.541-552.
Taheri, B. and Jafari, A., 2014. 12 Museums as playful venues in the leisure society.
Contemporary Tourist Experience: Concepts and Consequences, p.201.
Urada, L.A and et. al., 2016. Socio‐structural and behavioral risk factors associated with
trafficked history of female bar/spa entertainers in the sex trade in the Philippines.
International Journal of Gynecology & Obstetrics. 132(1). pp.55-59.
Miller, P and et. al., 2016. Patron banning in the nightlife entertainment districts: a key informant
perspective. Journal of studies on alcohol and drugs. 77(4). pp.606-611.
Online
UK's live entertainment industry hits new highs, 2018. [Online]. Available
through<https://www.theguardian.com/media/2018/jan/19/uks-live-entertainment-
industry-hits-new-highs>
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How Technology Shocked the Entertainment Industry, 2016. [Online]. Available
through<http://knowledge.wharton.upenn.edu/article/how-tech-shocked-the-
entertainment-industry/>
Winter Festival at South Bank Centre, 2018. [Online]. Available
through<https://londoncheapo.com/events/winter-festival-south-bank-centre/>
THE O2 ARENA: A WORLD-CLASS VENUE FOR WORLD-CLASS EVENTS, 2016. [Online].
Available through<https://www.dtbsportsandevents.com/blog/the-o2-arena-a-world-
class-venue-for-world-class-events>
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