Emerging Business Opportunities of Nisa: Expanding to Online Market

Business Entrepreneurship (Top-up)
Emerging
business
opportunities of
Nisa

Table of Contents
Background.................................................................................................................................3
Organization and Industry...........................................................................................................3
Reason for research.....................................................................................................................3
Aim and objectives......................................................................................................................4
DATA COLLECTION AND ANALYSIS.................................................................................4
Benefit of online market..............................................................................................................4
Internal analysis..........................................................................................................................7
External analysis.........................................................................................................................8
Analysis of emerging opportunities............................................................................................9
Risk Analysis............................................................................................................................10
Strategic analysis ......................................................................................................................10
Recommendation.......................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Background
In the rapidly changing business environment one thing which is always constant or ever
increasing is amount of the competition faced by all the organization irrespective of the industry
they operates in. One of the concern which all the firms faced in current scenario is to manage
the impact of competition in the market. For the same reason all the organization generally looks
for different opportunity present in the market. One of the growing trend in the market is
expanding business to online platform, as all the organization generally offers better option to the
customer with the help of online. Nisa, one of the emerging retail sector organization is also
looking to expand their business to online platform to manage the level of the competition in the
better and efficient way. This study will cover the point of view of different author about the
topic of the research. After that report covers the different type of the methodology which will be
used to carry out the outcome of the research. After that research Covers the Data analysis and
on the basis of same different recommendation are made to the organization.
Organization and Industry
Nisa, is one of the emerging retail sector organization operating all across the UK. Nisa
used to offer variety of different type of the product to the customer in the market. Nisa is well
known for clothing product which is offered by them in the market. Quality of the product is one
of the USP of the company on which company used to market the different product of the
company in the market. Nisa used to operate in the highly competitive market, as there are good
number of the organization who used to operate in the retail industry of UK. This has created the
variety of issue for the Nisa in regards of managing the different operation of business in the
Industry.
Reason for research
Significance: This research will bring variety of the significance in the market, as with
the help of this research in the market client will find it more than easy to enhance the level of
decision making in organization. Not only that this research will prove as a basis for the scholar
who will conduct same type of the research in coming future or so.
Rationale: There are variety of the reason which had driven the researcher to select
current topic of the research. First reason is the current situation prevailing in the market. It had
been identified that this topic is one of the trending topic in the market and scholar is motivated

to find out the outcome of current issue. Another reason is the personal interest of scholar toward
the study, it had been analysed that researcher was more than interested to build upon the
previous knowledge which is possessed by the researcher.
Aim and objectives
Aim
To identify business opportunities from expanding to online market.
Objective
 To analyse the internal and external environments to identify the opportunities to
expand through the online platform
 To critically evaluate the relevant models that underpin growth strategies for Nisa
Research Questions
1 Does internal and external environment helps in assessing opportunities related to online
platform?
2 Which models underp in growth strategies for Nisa?
DATA COLLECTION AND ANALYSIS
As per (Mandel, 2017) online market is generally regarded as type of E-commerce
market in which the product or the services of the company is offered to the customer on their
convenience. It has been identified that there are many different strategies which are adopted by
different organization to enter into online platform. Data collected with the help of secondary
data has passed on the information that expanding business to online platform will provide good
source of benefit for the business.
Benefit of online market
(Kidane and Sharma, 2016) Explain that with the help of online market Nisa will able to
offer Convenience and Quick service to the customer in the market. Nisa generally used to
operate in the highly competitive market, company like Asda and Tesco are few big competitor
with whom Nisa has to compete in the market. Hence, expanding to online platform will help
them in overcoming issue of competition in the market. As Nisa will able to offer a better option
to the customer in regard to reaching the product of the company in the better way. Hence, it can
be said that there is good sort of opportunity present in front of management to adopt the same.
One of the reason behind justifying the current trend is that after global expansion of Covid 19 it