logo

(PDF) The entrepreneurial marketing mix

   

Added on  2021-02-20

10 Pages2852 Words101 Views
Business DevelopmentProfessional Development
 | 
 | 
 | 
Practice methods and techniques of entrepreneurialmarketing in SME’s1
(PDF) The entrepreneurial marketing mix_1

ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3Analyse the distinguish between the features of small business marketing environment...........3Identify the key marketing operational issues faced by the new ventures and small business inthe specified sectors and industries in global context..................................................................4Critically Compare and contrast the standard marketing strategy theory and practices that seenin the small business research findings........................................................................................5Develop the autonomous leaning skill which show abilities in the learning...............................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................92
(PDF) The entrepreneurial marketing mix_2

INTRODUCTIONEntrepreneurial marketing is a fundamental principles of marketing that design to promotethe product and services in global marketplace. It is based on the unique set of marketing andmethod that can be used by entrepreneurs to build the sustainability of business. Entrepreneurialmarketing is utilising the toolkit of new marketing practices that help to emerge the organizationand gain the popularity in global world. Davison Canner is based on the small scale firm in UKwhich provide the wide range of cater products though applications such as diary, bakery anddessert. It is continually expanding the product and services to each customer with personally. Furthermore, this report will discuss about the features of small business marketingenvironment and how it is effectiveness. It will understand the key element issues of marketingoperations that faced by the small business such as Davison Canner and other related industriesof bakery or diary product manufacture. Moreover, this report will describe the comparisonbetween the marketing strategy and practices of business findings. At last, it will identify theautonomic learning skill which shows as the abilities in the business activities. TASKAnalyse the distinguish between the features of small business marketing environment.The business marketing Environment refers to the different factors that affect theorganization ability to maintain and build the successful consumer relationships. It includes theinternet and external factors that influence the marketing operations (Hendijani, Fard and SeyyedAmiri, 2018). Davison canner must be aware about the marketing environment in which itoperating to reduce the negative impact on the business environment and its marketing activities.The Macro Marketing environment may include all type of factors that exist outside theDavison Canner firm. It can be divided into different manner.Features of marketing environmentSpecific and forces Political- This factor involves the legal aspects of business such as legislation, labour,taxation and training. For all type of chocolate cupcakes and other frosting that make it fromscratch by using raw materials. Since, the nations are relatively unstable and any other politicalinstability band the exporting to increase taxation. Moreover. The buying from the supplier mustinclude the ethical policies which are huge attraction for consumer. It is directly impact on therevenue of business. 3
(PDF) The entrepreneurial marketing mix_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Opportunities and Challenges in Global Business Environment for SMEs
|25
|7874
|92

Entrepreneurship and Small Business Management
|12
|2549
|80

Entrepreneurial Marketing
|9
|2658
|30

Entrepreneurial Marketing
|8
|2384
|83

Entrepreneurial Marketing: Distinguishing Features and Operational Issues
|8
|2489
|69

Features of Small Business Marketing Environment
|9
|2696
|82