Future of the Retail Store Assignment PDF
Added on 2021-06-18
12 Pages2865 Words53 Views
Business Development
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The Future of the Retail Store: David Jones
Table of ContentsIntroduction......................................................................................................................................2Overview of the Company...............................................................................................................3Contemporary Operational Practices of David Jones......................................................................3Implementation of the E-Business Model to David Jones...............................................................4Evaluation and Application of Various E-Commerce Business Strategy Models..........................5Information Technology Challenges Faced by the David Jones on Adopting E-Business Practices.........................................................................................................................................................6Recommendations............................................................................................................................7Conclusion.......................................................................................................................................8References......................................................................................................................................10
IntroductionIn the contemporary world of business-oriented markets, a majority of the organizations are implementing effective strategies for overall and sustainable development. Due to rise in globalization and privatization, business operations have become more competent in nature. Customer attraction and retention are explored as a major problem for the functioning business inthe existing times. Therefore, implications of internet technology are incorporated by companies to enhance the factor of accessibility and contact with the customers. In the simple context, in order to gain more business opportunities and market possession, companies start implementing internet practices to business models. This further helps in ornamenting convenience for the company by availing things at a distance of single click (Laudon and Traver, 2013).Considering the following relations, this report is undertaken to present an enlightening discussion about the e-commerce practices that are adopted by the organizations. In order to validate the aim and objectives of this report, a comprehensive discussion about David Jones, which is an Australian department store, is considered in the study. The research report will present descriptive information about the operational processes of the company. Along with this, it will also explore the benefits and challenges of implementing e-commerce business practices to David Jones. Furthermore, some recommendations will also be proposed for the company to information technology challenges.Overview of the CompanyDavid Jones Limited is an Australian departmental owned since the year 2014 by a SouthAfrican retail group known as Woolworths Holdings Limited. In 1838, David Jones was founded
by Mr. David Jones after his immigration to Australia. He was a Welsh merchant and future politician at the time. David Jones is registered as the oldest departmental store in the world, which is still functional under its original name. In the present times, David Jones has expanded to a great extent by owning 35 stores and 2 warehouse outlets. The foremost orientation behind David Jones Limited was to provide the best quality and exclusive everyday need stock for mankind. Gradually, with the passage of time, David Jones retired from the business and handledthe management to his business partners (David Jones, 2018).The first parental store of David Jones was situated in front of the General Post Office, onthe main artery of the new town. Since starting, the company got a prosperous response from the Sydney gentry as well as the country settlers to buy products such as fabrics, silks, cotton, and ginghams. After the retirement of Mr. Jones, the store was gravely affected and the assets were assigned to the trustees. Afterward, Jones returned back out of retirement, took loans and workedhard with his son Edward Lloyd Jones to regain the store's market value and business opportunities. His son traveled around the world in order to bring effective practices of retailing, which included the concept of "departmental store" from European countries (David Jones, 2018).Contemporary Operational Practices of David JonesSince 1838, the business operations of the market have changed to a great extent; still, David Jones made impending efforts to justify its commitment of providing world-class services along with loyalty program and brand innovation for the customers. With the preliminary of the decade, David Jones entered the Western Australian market by presenting David Jones Shareholder Rewards Program and new website of the company. Appointment of brand
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