Premier Inn Hotel Chain: Business Development and Management Strategies

HOSPITALITY
AND TOURISM
INDUSTRY

HOSPITALITY INDUSTRY
OF UK
 The hospitality industry of UK chiefly
represents the hotels, restaurants, pubs and
leisure companies of the nation that serves
both local as well as international consumers
(Bowie et al. 2016).
 bears high significance to the nation, since it
produces approximately 4 percent UK GDP
per year.
 pays around 57 billion pound as tax to the
UK government in the year 2016, which is
nearly half of VAT (Falk 2016)
 One of the fourth largest industries in UK
 Lacks support from the UK government

THE PREMIER INN HOTEL
CHAIN
 Premier Inn is a British hotel chain and the UK's
largest hotel brand
 The total number of rooms in the premier inn hotel
till date is 72,000 (Joo-Ee 2016).
 The total number of hotels in the hotel chain is 785.
 The hotel is found to operate in a good number of
locations that includes suburbs, airports and city
centers.
 The chief competitors of the mentioned hotel are
Travelodge and Ibis Hotels (Liu, Sun and Wang2016)
 The organization has their hotels in Ireland, UAE,
Quatar, India and Germany along with India
 The nature and quality of the products as food,
drink and for accommodation purpose are also high

THE PREMIER INN HOTEL
CHAIN
 The chief consumers of the hotel chain include
upper middle class as well as elite class consumers.
 hotel staffs are provided with effective training in
order to ensure high satisfaction of the consumers
 Premier Inn rooms feature a super comfortable
double or king size bed, en-suite bathroom, remote
control television, facilities of making tea and
coffee along with desk area (Bowie et al. 2016)
 irons, hairdryers as well as free cot hire also
available for the consumers on request
 the organization has introduced “hub” hotel chain
 The target consumers of the “ Hub” hotel chain is
middle class as well as upper middle class
consumers.