Hospitality Business Plan for Moving Modular Hotel

The Hospitality
Product And Make A
Business Plan
According To The
Criteria Given

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisation:..........................................................................................................................1
Market Identification :............................................................................................................2
Financial plan :.......................................................................................................................5
Business plan .........................................................................................................................8
DATA Collection:..................................................................................................................9
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Every business operates their operations depending on the strategies and business plan
that has been created. Business plan is a written document that contains business goals, and a
procedure regrading how these goals can be achieved within the time frame given. This also
enable the business in deciding which goal to be achieve depending on the prior notice. The
preparation of this documents is essential for the association as this helps them in identifying
what, when and how to achieve the targeted plan in most effective manner so that the cost of
operating a business can be minimised and desired level of growth and profitability can be
achieved. To furnish the current report the chosen association is Pan Pacific which is situated at
Melbourne. The Hotel of Pan Pacific have now decided to launch new and innovative venture for
their customers arriving at hotel that is Moving Modular hotel for which the assignment will
cover a proper and systematic business plan consisting of vision, mission, objectives and what
value does the new venture provide to their potential customers.
MAIN BODY
Organisation:
Overview of the Company
Pan Pacific hotel is well known for their excellent services in the hospitality industry.
The hotel of Pan pacific is situated in the middle of the city from where the panoramic view of
the city can be seen. Pan Pacific provides luxury services to its customers by providing them the
room that is 4425.0 sq. ft. consisting of free Wi-Fi services, heaters, cribs, bathtub,
interconnected rooms, iPod docking station etc. The guest arriving at Pan Pacific enjoys the
finest services including the fitness centres, as well as intimate services of fine and informal
dining choice and pacific own clubs and lounge with complete outdoor terrace (Li and et. al.,
2013). The business of Pan Pacific have now decided to expand their business by launching its
new venture that is Moving Modular Hotel.
New Venture: Moving Modular Hotel
The company has announced to open a New venture of Moving modular hotel for their
customers so that the satisfaction to the customers needs, wants and desire can be given in the
most suitable manner and in the most innovative way. The idea to set up this moving modular
hotel by the company has been taken into consideration in order to enhance their business
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profitability and overall productivity. Expansion of the business through setting up of this new
venture will enable the business in increasing their customer as well as market share (Barber,
2014).
Vision: The vision of Pan Pacific behind the launch of this new Venture is to become
world wide renounced for their effective services to their customers.
Mission: The business works with the Mission to open this New Moving Modular hotel
is to cut out building cost and time so that overall business productivity can be enhanced.
Objectives: Pan Pacific aims to occupy its market share by increasing its existing share
that is 75% to 90%.
Market Identification :
The business will focus here on the market analysis for their new venture so that it
supports them in determining which market to be focused by segmenting it on their similar
needs, wants and desire (Ahmad, 2015). After the segmentation it will give more emphasis on
the targeting and positing of its new venture in the mind of the customers.
Segmentation: This market analysis of segmentation will enable the business of Pan
Pacific hotel to easily identify the area where there is more demand of new restaurants or hotel
so that they can easily segment the market and can establish their new ventures of Moving
modular Hotel and can gain more and more profit.
Targeting: After the segmentation of the market the manager of the Pan pacific will give
their more focus on targeting the customers who are keen to experience new and unique way of
satisfying their wants and are more food conscious (Puciato & Mrozowicz, 2013).
Positioning: In this the manager of Pan Pacific will focus on the positioning of the new
venture in the mind of the customers so that large amount of revenue and sales can be generated.
Competition analysis:
The business here will focus more on the analysis of their competitors with the help of
Porter's five forces model. Implementation of this theory within the business will enable the firm
that is Moving Modular hotel in understanding the level of competition which they are going to
face within the marketplace (Swarbrooke & Horner, 2012).
Porter's five forces model- This model enables the firm in understanding the
competition which the firm is going to face in the prevailing market. This is the most effective
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tool for analysing the competition. Below mentioned are the core component which the Moving
Modular hotel will focus :
Bargaining power of buyers : In this the bargaining power of the customers are
generally high as customers always seeks to experience the products or services which gives
better result with few amount of investments . So the company has to give more emphasis on the
products quality and process so that the customers when compare it to the other firm can rely on
this brand and prefer coming to Moving Modular hotel for their satisfaction (Hoque, 2013). The
business here must also look on their USP for selling of their products and services as customers
will attract more and more towards their unique way and will stick to this brand only.
Bargaining power of suppliers : The business of Pan Pacific will focus more on the
supplier power for their new ventures as suppliers are the only one who will provide the
business with different different inputs so that better output can be obtained (Kusumaningrum &
Hidayat, 2016). If there are more and more supplier prevailing in the market than the bargaining
power of the supplier within the market will be more and if there are few suppliers than Pan
Pacific can easily establish there new venture for enhancing its profitability and productivity
level.
Threat of substitute products : Here the business of Pan Pacific have to face less threat
from its substitute products as the business has come up with the new idea of operating a
business through Moving Modular hotel which no other business is dealing in the market so the
business have to look all the aspects their threat their powers and results for successfully
operating and sustaining the business in the market for long last period (Bowie, Brookes &
Mariussen, 2016).
Threat from the new entrants : The business here have to face low threat from the new
entrants as for launching or establishing any of the business firm as its required lots of task and
documentation which is not possible for every business to get it done so the business of Moving
modular hotel will be facing less threat as they are operating their business on the moving car
where there is less investment for the operating of business but on other hand any other firm
have to invest more on the part of building a hotel and operating it so here the threat from the
new entrant is comparatively low.
Rivalry among existing firm : The firm have to face strong competition from its rivalry
firm as there are many firms prevailing in the market which is dealing in the same business of
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