Hospitality Marketing Essentials

HOSPITALITY MARKETING ESSENTIALS
INTRODUCTION LAUNCHING NEW PRODUCT
Marketing is an activity of a business firm that is related with buying and selling of product and
services in order to make profit and generate demand. This presenation described the importance of
marketing plan for Park Grand London Kensington so that financial and annul goal can be attain
MARKETING PLAN FOR TRAVELODGE
Executive summary
The marketing strategies pertains the the advertising and promoting the brand at
social media with the offers and services provided at reasonable rate and quantify the level
of marketing and business competition. Overall to attain the customers attention by
promoting the company at international level as the desired mission.
Objectives - Travelodge hotels Ltd. Is a private company operating in hotels and
hospitality industry throughout the united kingdom. It has its main objective as to provide
super rooms in their hotels to their customers.
Mission or vision - The mission of Travelodge is to provide high luxurious facilities and
super rooms in all their hotels and to gain attention of customers by promoting the
company at the international level.
Marketing strategy - Travelodge promoting or advertising the brand name by exploring
with exclusive online content and by creating it's own Facebook page. Although company
launching a refurbishment program that will see approx. 1000 super rooms overhauled this
year and by making new displays online about the changes in menu, hotel rooms and
services.
Forecasted budget
The Travelodge estimated forecasted budget is £1.11 b under which it
estimates some changes.
Budget items amount£b
1000 rooms £0.55 b
81000 pillows £0.13b
Food (take away facilities in 280 hotels) £0.10b
super rooms £0.22b
SWOT analysis of Travelodge
Strength: the strength is it facilitates super rooms and luxurious services at
reasonable rate, below at market price.
Weakness: the main weak point is untrusted brand name, newly established
company.
Opportunity: opportunity to break market rate by providing super rooms and
luxurious services at reasonable rate below at market price.
Threat: The main threat is prevailing advanced competitive marketing strategies of
big brands businesses.