Impact of Digital Technology on Business

This research project examines the impact of digital technology on business activity in SMEs, focusing on Apple Guest House in the UK. It explores the stages of technological change, identifies issues and barriers to integration, and examines the relationship between technological developments and company operations. The project also analyzes stakeholder engagement with digital technology implementation and considers alternative research methodologies. Desklib provides past papers and solved assignments for students.

RESEARCH
PROPOSAL

Table of Contents
Executive Summary ........................................................................................................................1
TITLE..............................................................................................................................................1
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview:.....................................................................................................................................1
Aim and Objectives..........................................................................................................................1
Questions......................................................................................................................................2
LITERATURE REVIEW................................................................................................................2
METHODOLOGY .........................................................................................................................4
Research Strategy.........................................................................................................................4
Research Approach......................................................................................................................5
Research philosophy....................................................................................................................5
Research Design...........................................................................................................................6
Data collection ............................................................................................................................6
Sampling......................................................................................................................................6
Data analysis................................................................................................................................6
Ethical consideration....................................................................................................................7
Expected Outcomes.........................................................................................................................7
PART 2............................................................................................................................................9
LO 3 ................................................................................................................................................9
P3 Description on appropriate methods for conducting research................................................9
P4 Define appropriate analytical tool to conducting the research. ...........................................11
P5 Communication of the research outcomes. ..........................................................................15
P6 Reflection on effectiveness of research methods. ................................................................25
Reflection...................................................................................................................................25
P7 consideration of alternative research methodologies. ..........................................................26
Recommendation:......................................................................................................................26
Appendix........................................................................................................................................27
REFERENCES..............................................................................................................................29

Executive Summary
This research is based on impact of digital technology on business activities which is a
primary focus in today's world. Technology is grabbing attention of many customers in the form
of social media sites, mobile devices and through various other websites. Through internet public
is industries like Apple is gaining dynamic and new transformation and adding competitive
nature in the market. Various e-commerce strategies are acquired by companies to grab attention
of customers.
1

PART 1
TITLE
Impact of digital technology on business activity in SME
INTRODUCTION
Overview:
In this present project researcher would be focusing on what effect digital technology is
having on business activities especially that of SME like that of Apple guest house in UK.
Digital technology is very much essential for carrying out all activities of company which is
making them achieve their desired targets and satisfying the customers by giving them the best
form of services. Digitalization is that part which is helping into modification of working and
profits of company as well which having deliberate use of innovation into operations of firm. So
researcher would be studying impact, issues and barriers and the how digital technology would
be implemented within firm. Digital technology provides new platform to businesses, present
authentic information regarding customers and access untapped sources of data. Customers have
now become marketers, creators and advertisers. They share views, blog on specified products
and chat with their friends. They help in reviewing websites of renowned organisations and
discuss about their quality. Technology can be termed as online platform for purchasing and
receiving services. It helps in maintaining integrated communication with customers and proper
decisions are taken in merchandising and product and service pricing and targeting personal
segment of individuals. Thus, this research provides complete detail of influence of digital
technology on business practices. Many departments are affected.
Aim and Objectives
Aim: To analysis impact of digital technology on business activity in SME – A case study on
Apple Guest House.
Objectives
 To evaluate different stages in regard to technological changes of Apple Guest House.
 To identify issues and barriers that impacts the integration of technology within business.
 To understand the technological developments and their relationship with company
operations.

 To determine stakeholder’s engagement with implementation of digital technology in
business.
Questions
 Which kind of stages are essential for technological changes of Apple Guest House?
 What kind of issues and barriers impacts the integration of technology within business?
 How technological developments are being promoted and how they are related with
company operations?
 How stakeholders engage with implementation of digital technology in business?
 Which methods can advance technological application within organisation to enhance
work effectiveness?
LITERATURE REVIEW
Business firms are effectively focused towards long term development in regard to
technological values. By having an application of such measures, the issues in terms of
sustainability can be resolved. It assists in meeting objectives and lead to impressive level of
success. It allows to have better productivity and cost control. It means the overall process need
to be advanced at great context so that better technological applications can be taken into account
(Canzer, 2016). Specialized help and client administrations are principle two capacities that helps
to create successful outcomes at working environment. Next to this, independent venture
undertaking has chances to utilize web promotion and reach towards the market and clients with
deliberately set flags.
Digital change is the powerful viewpoint that helps to achieve targets and destinations. At
work environment, there are diverse components incorporated that helps to energize individuals
for achieve objectives and targets. As per the view of Bruce and Ho (2009), it incorporates a few
components that helps to determine procedure of the advanced change, for example, nothing
new, present and dynamic, formalized, key, joined and creative and versatile viewpoint. What's
more, the same old thing includes exercises that works by the venture with natural heritage point
of view to the clients, forms, plans of action, and so on. Along these lines, it stays for the
arrangement in computerized pertinence. It is the most ideal approach to achieve objectives and
targets that are decides through particular point.
According to Bruno (2012), there are a few difficulties exists which make effect on the
business condition. With this respect, there are a few components actualized which helps to make
2

viable outcomes in organizations. In the first-place challenge along these lines decides is
proficient advancement. This test faces by the endeavour due to absence of satisfactory
characteristics that are required in representatives of the business. In this way, it comprises
utilization of the particular innovation to coordinate new capacities in the business. Canzer
(2016) said that it demonstrates that outcomes will be created with new speculation which will
likewise create process for advancing and all the more captivating the clients. It is the most ideal
route for find out target showcase for advancement of the association.
Furthermore, at working environment of Apple Guest House, protection from change is
another test happens that make effect on its capacities and tasks. With this viewpoint, specialist
recognized that make powerful capacities for expected set of responsibilities. There are a few
zones in which business will find out successful outcomes at work environment. According to
Jackson (2015), new models likewise creates at work environment that decides compelling
rivalry with conventional perspectives in business. Along these lines, establishment helps to
make viability in the endeavour. Necessities of the consideration is required at work environment
with the goal that results will be finished in methodical way. Computerized innovation makes
successful capacities and activities that has a few focal points to determine target showcase. It is
vital to characterized capacity for successful specialized devices. It is the most ideal approach to
influence coordinate with various capacities and tasks to access to and incorporate data towards
the business. Morteza, (2011) has contended that digital innovation assumes fundamental part in
the achievement of the association that influence colossal gathering of data and information for
achieve general to assignment. In the computerized proficiency, capacity likewise performed to
oversee, coordinate and assess the capacities for society. Execution of the fruitful approach
handle a few dangers in the specialty unit for advancements change.
Digital innovation additionally expanding for a few people that make victories in the
business venture. With this respect, global difficulties additionally connote with methodologies
to take care of issues. Ng (2005) has stated that education and advanced correspondence
additionally helps to ensure that objectives likewise set for find out viability in the specialty unit.
For providing food successful data and destinations, advanced innovation additionally helps to
increase better comprehension of the necessities and issues. Conveying reasonable
administrations likewise helps to increase better commitment of people with a few web sources
in alluring way. Thusly, it likewise conveys worldwide arrangement objectives that help to
3

defeat the issues and issues. There are a few components exists, for example, absence of
enthusiasm for request to accessible of the innovation.
According to Bruce and Ho (2009), partners are taking vital interest to achieve the
destinations and objectives. With this respect, advancement of the business will be keep up in
methodical way to draw in a few people in it. There are a few stages will be taken that make
important access for proposes destinations and objectives. Web-based social networking is the
fundamental component that make commitment of the association to convey new openings and
objectives. In such manner, normal intrigue will be recognized for coordination and mediation in
the business condition. Also, Bruno (2012), stated that at picked business condition there are a
few terms and conditions will be suggested that make powerful outcomes in the association.
With the assistance of infer recommendation solid base of client will be made that create
adequacy. Corporation and stakeholders has effective relationship to identify forms and
outcomes with online publications. Therefore, consumer segmentations also ascertain to conduct
present research
METHODOLOGY
Research Strategy
It is a standout amongst the most vital section in the examination approach, when the
analyst is choosing the exploration technique, at that point it is critical for him or her to choose
the fitting one with the goal that information can be gathered and broke down appropriately.
Based on examine procedure, every one of the kinds of research system is reliant. It causes the
analyst to gather the pertinent information of the examination keeping in mind the end goal to
lead examination appropriately (Bak, 2011). There are two noteworthy kinds of research
technique that are subjective and quantitative. Choice of research philosophy is subject to the
point and destinations of the exploration. Of the examination. In this strategy profound
investigation is made by the specialist with the distinctive idea and hypothesis. Other than that,
when it is being examined about the quantitative scientist system, at that point specialist utilize
diverse viable instruments and methods, for example, relapse, relationship, t-test, a nova test and
standard deviation and so forth (Saunders, Lyon and Möllering, 2012). These techniques
encourage the analyst to discover the connection between the diverse autonomous and ward
variable. In this examination, scientist have chosen subjective research system, which causes the
examiner to locate the suitable consequence of the investigation. Among these two, the research
4

will make use of qualitative method as it enables to focus of theories, models, etc. to develop in
depth understanding of the research topic.
Research Approach
This is another essential part of research procedure by which agent can dissect the data
about the subject. This technique helps the examiner to gather the best possible data about the
theme with the goal that fitting result can be distinguished. There are two fundamental kinds of
research approach that are inductive and deductive. When it is examined about the inductive
approach, at that point it making of new hypothesis rising up out of the information. This
technique is connected with the subjective research system utilize investigate inquiries keeping
in mind the end goal to build the extent of the examination (Creswell, 2013). Then again,
deductive research approach, it generally begins with development of speculation which is
identified with the investigation. It is exceptionally organized kind of research approach, this is
on the grounds that here specialist need to achieve some point and goal. It beginning stage is
premises and its procedure incorporates hypothesis, speculation, perception and affirmation. In
this examination, specialist key point is to break down the effect of computerized innovation
over the business task of little scale endeavour (Merriam, 2009). Among these two approaches
the researcher has made use of inductive approach as it enables to present the information from
specific to general aspect.
Research philosophy
It is likewise another major noteworthy section in the examination technique, it comprises
of various esteem, presumption, convictions identified with the specific point. It manages the
source, nature and advancement of the learning. It has incredible effect over the agent esteems,
convictions and suppositions. There are two sorts of research rationality that are interpretivism
and positivism. When it is worried about the interpretivism reasoning, a few elements reflect one
single certainty (Ridley, 2012). Other than that, when it is being examined about the positivism
look into logic, researcher depends upon the specific certainty and figure with respect to specific
perspective. Consequently, one might say that both of the exploration rationality is not quite the
same as each other. The key goal of the agent is to assess the effect of computerized innovation
over the diverse task and exercises of independent venture endeavour. With a specific end goal to
achieve this point, examine have chosen interpretivism explore theory keeping in mind the end
goal to gather the applicable result of the investigation (Jackson, 2008). Among these the
5

researcher has made use of both positivism and interpretivism as it enables to carry out the
research by covering the aim and objectives.
Research Design
There are two sorts of research outline that are engaging and exploratory. When it is
examined about the exploratory research outline, distinctive thoughts and contemplations are
found. This sort of research configuration is extremely adaptable, as it included non-probabilistic
testing. Exploratory research configuration serves to the researcher to get the high calibre of
result by profound examination of the gathered data.
Data collection
There are two methods for information gathering that are essential and auxiliary. When it
is worried about the essential information accumulation, at that point the data is assembled from
those sources from which information have never been gathered. The wellsprings of essential
information accumulation are talk with, perception, study and so forth then again when it
examined about the auxiliary information accumulation, at that point it is get-together of data
from those sources at which information is now being gathered (Chui, 2007). The sources that
are incorporated into the auxiliary information gathering are diary, sites, books, magazines and
so on in this investigation, information is gathered from both of the sources. Alongside this, poll
is being intended to meet targets. The researcher will make use of both primary and secondary
research. Primary with the help of questionnaire and secondary will be gathered by making use
of books, journals, online sources, etc.
Sampling
The real target behind the testing is to choose the quantities of respondent from the entire
individuals so as required data can gathered from different individuals. Inspecting are chosen in
such route as to be illustrative of the populace. In this examination, basic arbitrary inspecting
will be chosen, where 10 chiefs have been chosen to direct examination.
Data analysis
It is a standout amongst the most vital part of the exploration strategy, which causes the
researcher to investigate the gathered information with a specific end goal to locate the fitting
result. It is a strategy which helps with investigating the data of the subject and decide the
powerful arrangement of the exploration issue. In this examination, subjective will be chosen,
6

enables to present the information in the form of tables, graph, chart, etc. subsequently, topical
investigation is being finished. Thematic analysis is used to present the gathered information. It
Ethical consideration
The real viewpoint in moral thought is information gathering. Survey ought to be
surrounded so as to not hurt the inclination and feelings of respondent. Other than that analyst
need to look for consent from the best level administration of Apple Guest house keeping in
mind the end goal to record the reaction of the supervisor. Moral code of behaviours like privacy
of respondents will likewise be considered.
Expected Outcomes
As per the findings, it can be started that companies need to understand the strategies that
they should apply so that they are able to attract customers in effective manner. The rate of sales
and profitability can be raised when management is able to make use of digital technology in
appropriate manner. All the steps goals can be attained by the business when use of digital
technology are done.
Gantt Chart
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Activiti
es
Week 1 Week
2
Week
3
Week
4
Week
5
Week
6
Week 7 Week
8
Week
9
Week
10
Week
11
Definin
g
research
proposal
Definin
g
backgro
und or
rational
e for
study
Literatu
re
review
Decidin
g aims
and
objectiv
es
Finalizi
ng aims
and
objectiv
es
Devisin
g the
question

naire
Gatheri
ng data
Examini
ng the
data
Finding
Recom
mendati
on and
further
areas to
be
consider
Final
Submiss
ion
PART 2
LO 3
P3 Description on appropriate methods for conducting research.
 Research philosophy- This is a term that describes nature, source and development of
knowledge. It is a mere belief in which information about a phenomenon should
gathered, examined and used properly (Enright and Gard, 2016). There are various
research philosophies such as pragmatism, positivism, realism and interpretivism. In
Pragmatism data collected are mixed up. Positivism has highly structures information
while Realism has some methods that must fit in the respected subject. Lastly, in
interpretivism information gathered are few in sample wise and qualitative. All these
methods are quantitative and qualitative. These philosophies mean to formulate

assumptions, beliefs and involves being aware of these predictions. It can be more
classified into ontology, epistemology and axiology.
 Research approach- These approaches help researchers to identify which is best to adopt.
Ontology is based on subjectivism and objectivism. It describes nature of reality. It
illustrates the aspect of reality in which social objects prevail externally. Secondly,
consequences and perceptions emerge fromsocial phenomena of social actors are
concerned with subjectivism. Epistemology is categorised in two features such as
resources researcher and feeling researcher.
 Data collection- Research on total population is taken on group of individuals or
population or certain segment of people having similar traits. A sample size of 50 people
can be taken upon which examination can be done. For random selection various
sampling methodologies are used. In experimental designs probability sampling is used
which is derived from the interest of population. Though, idea of knowledge used appear
to be intense but researchers of apple are engaged in generating knowledge and collecting
primary and secondary information. There are two kinds of collection of data i.e. primary
ans secondary data collection. Primary data is collected through observation method
which is structured and unstructured. Careful characterization of units are taken care of
when this method is performed. There are two kinds of collection of data i.e. primary ans
secondary data collection. Primary data is collected through observation method which is
structured and unstructured. Careful characterization of units are taken care of when this
method is performed. Secondary data is collected through social books, business
magazines, libraries, internet etc. these can be qualitative and quantitative. One of the
major advantage of collecting secondary information is that it consumes less time and is
less expensive. But authenticity of research cannot be judged.
 Sampling- In this every member get equal opportunity and population is divided into
equal groups so that systematic and cluster sampling can be done (Adell Segura,
Castaneda Quintero and Esteve Mon, 2018). Thus, probability sampling can be
categorised into random, stratified, systematic, cluster and multi-stage sampling. While,
non-probability sampling does not depend on tools and techniques of selected
individuals. These include purposive, accidental, modal instance, expert, proportional,
diversity and snowball sampling. Here members are chosen for observational studies and

outcomes are analysed on future basis. Thus, probability sampling is preferred by most of
the researchers because prediction goes from bottom-line and between randomly allotted
groups.
 Data analysis- Another method is disguised observation in which observer ditach himself
from the group and observes different functions of participants (Huggett, 2015). Observer
remain in the group in such a way that its presence is unknown. Its advantages are
various like information collected is not influenced by earlier behaviour or upcoming
intentions of any social group. The, natural behaviour of group can be taped and there is
elimination of subjects that are biased. But it has further limitations too like it is very
expensive and data collected is not wide in amount. Factors that unforeseen can interrupt
with experimental task. Another method included is conducting interviews and
questionnaire which have certain advantages like samples collected can be controlled,
flexibility is more in this method, personal information can be abstracted more in amount
and chances of mis-interpretation can be reduced (Kane, Palmer, Phillips And Kiron,
2015). It is more fast and cheaper way of conducting analysis of activities. Response
from people is higher and questions are straight forward and to the point. Main features
of organising questionnaire is that vague expressions and technical terms can be avoided
and sufficient space for answers are provided.
 Ethical Consideration- Ethical considerations include various dissertations such as
respecting research participants should be prioritised. Their consents should be taken into
consideration. There should be assurance of participants of research work. No
exaggeration or deception regarding goals and objectives of task is required (Kehoe and
Mateer, 2015). There should be broad ethical norms and it should be informal than laws.
Ethics mainly includes method, perspective or procedure for examining issues and
problems. The features included are critical in nature. They help in preventing false data
and collaborate important work because it empowers mutual respect, accountability and
trust among researchers (Lemon and Garvis, 2016). Many codes have adopted by them
which includes factors like honesty, social responsibility, confidentiality, non-
discrimination, intellectual property etc. these codes and policies outline ethical
behaviour and path ways to them. Ethical practices are being utilized. Standards are
protected and anonymity of subjects are kept confidential. Ethical views are adhered to

researchers so that public support tasks and data sharing is there among them. It
distinguishes between true and false thing.
P4 Define appropriate analytical tool to conducting the research.
Theme 1: Majority of individual visited apple guest house at least once year.
How many times you have
visited to Apple guest house
UK. Frequency %
Once 14 70.00%
twice 4 20.00%
Never 2 10.00%
Total 20 100.00%
Theme 2: Majority of respondents said that Apple guest house is providing services which are
as per satisfaction of customers.
Do you think this firm
provide services which can
satisfy customer satisfaction. Frequency %
Yes 13 65.00%
No 5 25.00%
May be 2 10.00%
Total 20 100.00%
Theme 3: Most of the respondents said that Apple guest house is taking efforts to implement
technological advancement.

Are they are taking efforts to
implementing the
technological advancement. Frequency %
Yes 15 75.00%
No 4 20.00%
May be 1 5.00%
Total 20 100.00%
Theme 4: Most of respondent said online marketing is helpful to ware customer about the
products.
What kind of source firm
uses to prefer in order to
aware customer about
products. Frequency %
Advertisement 6 30.00%
Online marketing 12 60.00%
Promotional activities 2 10.00%
Total 20 100.00%
Theme 5: Most of respondent said that Online marketing is helpful to reach large number of
customer in market.
Is online marketing is helpful
in term to reach large number
of customers. Frequency %
Yes 11 55.00%

No 6 30.00%
May be 3 15.00%
Total 20 100.00%
Theme 6: Most of the respondents said that staff of Apple guest house UK are providing
satisfactory services.
Is staff of Apple Guest house
UK are providing
satisfactory services. Frequency %
Yes 13 65.00%
no 5 25.00%
May be 2 10.00%
Total 20 100.00%
Theme 7: Respondent said that technological implementation has increased the satisfaction of
customers.
Do you think digital
implication increase
customer satisfaction. Frequency %
Yes 16 80.00%
No 3 15.00%
May be 1 5.00%
Total 20 100.00%
Theme 8: Most of respondent said that technological advancement is cost effective process.

Is technological advancement
is cost effective. Frequency %
Yes 14 70.00%
No 4 20.00%
May be 2 10.00%
Total 20 100.00%
Theme 9: Most of the Respondents said that technological advancement brings systematic
operational activities
Do you believe technological
advancement will be helpful
in order to bring systematic
business operations. Frequency %
Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
Theme 10: Technology is helpful in order to raise customer satisfaction.
Does technology helpful in
order to raise satisfaction of
customers. Frequency %
Yes 15 75.00%
No 4 20.00%
May be 1 5.00%

Total 20 100.00%
P5 Communication of the research outcomes.
Theme 1: Majority of individual visited apple guest house at least once year.

Interpretations
Based on the above diagram it can be summarized that there are total number of 20
respondents. Among this all, it can be interpreted that 14 individual has visited Apple guest
house of UK once in year, 4 has visited twice in year and 2 have not visited yet. In addition to
this. It can be said that technological advancement is playing the essential role in term to bring
the long term profitability in business enterprise. The effective and systematic operation works as
to bring long term profitability. The systematic operation will be helpful in order to attract the
large number of customers.
Theme 2: Majority of respondents said that Apple guest house is providing services which are
as per satisfaction of customers.
Once twice Never
0
2
4
6
8
10
12
14
16
14
4
2
Frequency

Interpretation
From the above diagram it can be concluded that technological advancement plays the
crucial role in order to bring systematic operational process. Thus, it can be said that
technological advancement plays crucial role in order to run systematic operation in business
enterprise. Thus, there are total number of 20 respondents. Among this all, 13 said that
technology has crucial effect in order to run systematic operation, 5 said that this firm is not
providing satisfactory services to its customer and 2 are not sure about it. With help of providing
satisfactory services the firm can capable to enhance its profitability and productivity.
Theme 3: Most of the respondents said that Apple guest house is taking efforts to implement
technological advancement.
Yes
No
May be
0 2 4 6 8 10 12 14
13
5
2
Frequency

Interpretations
From the above diagram it can be concluded that this enterprise is taking various kind of
initiatives in term to implement the technological advancement will process business activities
systematically. There are total number of 20 respondents. Among this all, it can be seen that 15
respondents said that this firm is having implementation of technological advancement, 4 said
that enterprise is not taking any serious steps in order to implementing the technological
advancement. Thus, it can be said that technological advancement plays the crucial role in order
to run systematic operation in business enterprise. Technological advancement bring competitive
advantage in market. Under this manner it can be said with help of implementation of
technological advancement the firm is able to process its business activities in systematic and
efficient manner.
Theme 4: Most of respondent said online marketing is helpful to ware customer about the
products.
15
4
1
Yes
No
May be

Interpretation
Based on the above diagram it can be concluded that technological advancement plays
crucial role in term to bring systematic business operation. There ate total number of 20
respondents. Among this all, it can be analysed that 6 respondents said that advertisement is
effective process in terms to aware customer about products and services, 12 respondents said
that online marketing is one of the effective tool in order to target the market. With help of this
the firm is able to reach potential customers. Thus, 2 were in favour of promotional activities.
With help of promoting products and services in market the firm is able to process its business
activities in the systematic manner. Thus, Online marketing will helpful to process large number
of customer in market.
Theme 5: Most of respondent said that Online marketing is helpful to reach large number of
customer in market.
Advertisement Online marketing Promotional activities
0
2
4
6
8
10
12
14
12
6
2
Frequency

Interpretations
From the above diagram it can be concluded that using of online marketing activities will
be helpful in order to reach potential customer in market. Thus, there are total number of 20
respondents. Among this all, it can be interpreted that 11 respondents said that online marketing
is useful in order to reach potential customers, 6 said that online marketing plays no role in terms
to reach out the customer in market. Thus, it can be said that effective marketing planning with
help of online tools will be helpful in order to each the large number of customer in market. In
addition to this, 3 are not sure about it. In addition to this, it can be said that online marketing
plays greater role in order to bring effective and systematic operational activities.
Theme 6: Most of the respondents said that staff of Apple guest house UK are providing
satisfactory services.
Yes
No
May be
0 2 4 6 8 10 12
11
6
3
Frequency

Interpretation
Based on the above diagram it can be concluded that the hotel employees plays essential
role in order to maintain the satisfaction level of customers. Thus, there are total number of 20
respondents. Among this all, 13 respondents said that staff are providing effective and efficient
services, 5 said no employees are not capable in providing better and efficient services to its
customer and 2 are not sure about this kind of factors. The staff need to provide the effective
training facility so that they can able to provide satisfactory services to customers. The good
employees will be helpful in order to enrich the growth of an enterprise. Thus, impressive
working of employees will bring long term profitability in business enterprise. In this way,
employees play essential role in order to process business activities in systematic mode.
Theme 7: Respondent said that technological implementation has increased the satisfaction of
customers.
13
5
2
Yes
no
May be

Interpretation
Based on the above diagram it can be interpreted that technological advancement will be
always helpful in term to provide satisfactory services to customers. Thus, it can be said that
customers are crucial part of the enterprise. In addition to this, there are total number of 20
respondents. Among this all it can be concluded that 16 respondents said that implementation of
technological advancement process better working environment and this will be helpful in order
to process business activities in systematic manner. In this, 3 said that it is not that much
effective and 1 is not sure about it. Thus, it can be said that technological advancement will play
crucial role in order to brings systematic operational activities.
Theme 8: Most of respondent said that technological advancement is cost effective process.
Yes No May be
0
2
4
6
8
10
12
14
16
18
16
3
1
Frequency

Interpretation
Based on the above diagram it can be concluded that implementation of technological
advancement is also cost effective process. Thus, there are total number of 20 respondents. In
this, 14 of respondents said that technological advancement is also needed huge amount of
investment, 4 said no to the implementation of technological advancement and 2 among them are
not sure about it. In this way it can be said that technological advancement will bring systematic
working and it is also helpful in order to enrich the firm growth. This kind of investment will be
helpful in order to bring better return to an enterprise.
Theme 9: Most of the Respondents said that technological advancement brings systematic
operational activities
Yes
No
May be
0 2 4 6 8 10 12 14 16
14
4
2
Frequency

Interpretations
Based on the above diagram it can be concluded that technology will be helpful in order
to process systematic working. Thus, there are total number of 20 respondents. In this, it can be
said that 17 respondents said technical implementation will process systematic working and 2
said no that technological advancement will not bring major changes and 1 is not sure about it.
In this way, It can be said that technology is helpful in order to process business activities in
systematic manner. Thus, technological advancement will be helpful in order to do each
activities in timely manner. This kind of approach will bring long term growth.
Theme 10: Technology is helpful in order to raise customer satisfaction.
Yes No May be
0
2
4
6
8
10
12
14
16
18 17
2
1
Frequency

Interpretation
Based on the above report it can be concluded that Technological advancement plays
crucial role n order to bring systematic operation in firm. Thus, it can be seen that there are total
number of 20 respondents. In this way, it can be seen that 15 said technology is helpful in order
to maintain satisfaction of customers, 4 said that technology has no role in order to attract the
customer's in market and 1 is not sure about the same. Thus, It can be said that technology bring
smart work. This is helpful in terms to enhance satisfaction of customers.
P6 Reflection on effectiveness of research methods.
Reflection
In this report it can be concluded that technological advancement plays crucial role in
terms to have increment in profitability and productivity of an enterprise. I have gain the depth
knowledge with use of gaining depth insights about technological advancement. The present
study was intended to analyse the implication of digital technology on activities of firm in
context to Apple guest house. In this, I have selected inductive approach effective conclusion
can be drawn on the basis of collected data. Moreover, positivism research philosophy is helpful
to provide well defined structure to research. To gather the depth insights, the both primary and
secondary method has been taken. Thus, secondary data is assistive in gaining depth information
15
4
1
Yes
No
May be

with use of book, journal and media etc. On the other hand, primary data has been collected so
that with help of questionnaire the whole survey can be undertaken effectively. It is need to be
conducted in economical manner. In addition to this, it can be said that survey was useful
method in terms to obtaining the views of employees in least possible time. This is the
systematic way to get the depth insights so that whole information of the research project can be
collected effectively. With use of technological advancement an enterprise is able to run its
activities effectively. In addition to this, Technological advancement plays the greater role in
order to promote business activities effectively and efficiently. In this term, to promote activities
of the firm innovative procedure to the enterprise need to brought. The technical innovation also
helpful in order to satisfy the customers. With help of it time can be consumer and operation
process of an enterprise can be improvised.
P7 Consideration of alternative research methodologies.
CONCLUSION
Thus, it is concluded that digital technology effects many SME and plays an important
role in business activities. It helps in building loyal customer and create new customer base line.
To see the effect of this, a survey or questionnaire can be prepared which provides better
understanding of its impact. It is used by apple widely. Skilled employees are required to handle
customers on daily basis. They should solve the problems regularly. Professional role should be
performed in effective manner.
Recommendation:
 Further recommendation can be done in areas like of digital advancement which is
rapidly increasing in each and every field. Apple is taking full advantage of it in
marketing.
 In future in can make use by creating different websites and exciting online proposals can
be made. Innovative devices can be launched that can beat other companies in market.
 Human intelligence is making much advancement and this profound knowledge is
creating employment and expanding companies in various nations of the world.
 This requires constant activities and long term planning which ensures success of any
firm. For this, various strategies are driven by the department and transparent
communication is required.
 Strategies applied in future should be cost-effective and should result in productivity.

Consideration of alternative research methodologies
In my research qualitative method is used for data collection which made it more
accessible. In contrast to quantitative method, first one gives priority on meaning and importance
of people's life experience regarding use of digital technology in SMEs and aim at rich and
perfect description of tough ideas and processes of individuals. In designing of research,
descriptive method is used which presents problems of social media sites more accurately. I used
interpretivism in research philosophy so participants can express their interests and expectations
properly for work. Positivism can also be used but it generally focuses on concrete and single
reality. Therefore, I adopted those ways through which my research could capture more factors
and aspects related to influence of digital technology on SMEs.

Appendix
1. How many times you have visited to Apple guest house UK.
 Once
 twice
 Never
2. Do you think this firm provide services which can satisfy customer satisfaction.
 Yes
 No
 May be
3. Are they are taking efforts to implementing the technological advancement.
 Yes
 No
 May be
4. What kind of source firm uses to prefer in order to aware customer about products.
 Advertisement
 Online marketing
 Promotional activities
5. Is online marketing is helpful in term to reach large number of customers.
 Yes
 No
 May be
6. Is staff of Apple Guest house UK are providing satisfactory services.
 Yes
 no
 May be
7. Do you think digital implication increase customer satisfaction.
 Yes
 No
 May be
8. Is technological advancement is cost effective.

 Yes
 No
 May be
9. Do you believe technological advancement will be helpful in order to bring systematic
business operations.
 Yes
 No
 May be
10. Does technology helpful in order to raise satisfaction of customers.
 Yes
 No
 May be

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