Research Methodology for Data Collection, Sampling and Analysis
Added on 2020-12-28
35 Pages6346 Words143 Views
RESEARCHPROPOSAL
Table of ContentsExecutive Summary ........................................................................................................................1TITLE..............................................................................................................................................1PART 1............................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview:.....................................................................................................................................1Aim and Objectives..........................................................................................................................1Questions......................................................................................................................................2LITERATURE REVIEW................................................................................................................2METHODOLOGY .........................................................................................................................4Research Strategy.........................................................................................................................4Research Approach......................................................................................................................5Research philosophy....................................................................................................................5Research Design...........................................................................................................................6Data collection ............................................................................................................................6Sampling......................................................................................................................................6Data analysis................................................................................................................................6Ethical consideration....................................................................................................................7Expected Outcomes.........................................................................................................................7PART 2............................................................................................................................................9LO 3 ................................................................................................................................................9P3 Description on appropriate methods for conducting research................................................9P4 Define appropriate analytical tool to conducting the research. ...........................................11P5 Communication of the research outcomes. ..........................................................................15P6 Reflection on effectiveness of research methods. ................................................................25Reflection...................................................................................................................................25P7 consideration of alternative research methodologies. ..........................................................26Recommendation:......................................................................................................................26Appendix........................................................................................................................................27REFERENCES..............................................................................................................................29
Executive Summary This research is based on impact of digital technology on business activities which is aprimary focus in today's world. Technology is grabbing attention of many customers in the formof social media sites, mobile devices and through various other websites. Through internet publicis industries like Apple is gaining dynamic and new transformation and adding competitivenature in the market. Various e-commerce strategies are acquired by companies to grab attentionof customers.1
PART 1TITLEImpact of digital technology on business activity in SMEINTRODUCTIONOverview:In this present project researcher would be focusing on what effect digital technology ishaving on business activities especially that of SME like that of Apple guest house in UK.Digital technology is very much essential for carrying out all activities of company which ismaking them achieve their desired targets and satisfying the customers by giving them the bestform of services. Digitalization is that part which is helping into modification of working andprofits of company as well which having deliberate use of innovation into operations of firm. Soresearcher would be studying impact, issues and barriers and the how digital technology wouldbe implemented within firm. Digital technology provides new platform to businesses, presentauthentic information regarding customers and access untapped sources of data. Customers havenow become marketers, creators and advertisers. They share views, blog on specified productsand chat with their friends. They help in reviewing websites of renowned organisations anddiscuss about their quality. Technology can be termed as online platform for purchasing andreceiving services. It helps in maintaining integrated communication with customers and properdecisions are taken in merchandising and product and service pricing and targeting personalsegment of individuals. Thus, this research provides complete detail of influence of digitaltechnology on business practices. Many departments are affected.Aim and ObjectivesAim: To analysis impact of digital technology on business activity in SME – A case study onApple Guest House. ObjectivesTo evaluate different stages in regard to technological changes of Apple Guest House.To identify issues and barriers that impacts the integration of technology within business.To understand the technological developments and their relationship with companyoperations.
To determine stakeholder’s engagement with implementation of digital technology inbusiness. QuestionsWhich kind of stages are essential for technological changes of Apple Guest House?What kind of issues and barriers impacts the integration of technology within business?How technological developments are being promoted and how they are related withcompany operations?How stakeholders engage with implementation of digital technology in business?Which methods can advance technological application within organisation to enhancework effectiveness? LITERATURE REVIEWBusiness firms are effectively focused towards long term development in regard totechnological values. By having an application of such measures, the issues in terms ofsustainability can be resolved. It assists in meeting objectives and lead to impressive level ofsuccess. It allows to have better productivity and cost control. It means the overall process needto be advanced at great context so that better technological applications can be taken into account(Canzer, 2016). Specialized help and client administrations are principle two capacities that helpsto create successful outcomes at working environment. Next to this, independent ventureundertaking has chances to utilize web promotion and reach towards the market and clients withdeliberately set flags.Digital change is the powerful viewpoint that helps to achieve targets and destinations. Atwork environment, there are diverse components incorporated that helps to energize individualsfor achieve objectives and targets. As per the view of Bruce and Ho (2009), it incorporates a fewcomponents that helps to determine procedure of the advanced change, for example, nothingnew, present and dynamic, formalized, key, joined and creative and versatile viewpoint. What'smore, the same old thing includes exercises that works by the venture with natural heritage pointof view to the clients, forms, plans of action, and so on. Along these lines, it stays for thearrangement in computerized pertinence. It is the most ideal approach to achieve objectives andtargets that are decides through particular point. According to Bruno (2012), there are a few difficulties exists which make effect on thebusiness condition. With this respect, there are a few components actualized which helps to make2
viable outcomes in organizations. In the first-place challenge along these lines decides isproficient advancement. This test faces by the endeavour due to absence of satisfactorycharacteristics that are required in representatives of the business. In this way, it comprisesutilization of the particular innovation to coordinate new capacities in the business. Canzer(2016) said that it demonstrates that outcomes will be created with new speculation which willlikewise create process for advancing and all the more captivating the clients. It is the most idealroute for find out target showcase for advancement of the association. Furthermore, at working environment of Apple Guest House, protection from change isanother test happens that make effect on its capacities and tasks. With this viewpoint, specialistrecognized that make powerful capacities for expected set of responsibilities. There are a fewzones in which business will find out successful outcomes at work environment. According toJackson (2015), new models likewise creates at work environment that decides compellingrivalry with conventional perspectives in business. Along these lines, establishment helps tomake viability in the endeavour. Necessities of the consideration is required at work environmentwith the goal that results will be finished in methodical way. Computerized innovation makessuccessful capacities and activities that has a few focal points to determine target showcase. It isvital to characterized capacity for successful specialized devices. It is the most ideal approach toinfluence coordinate with various capacities and tasks to access to and incorporate data towardsthe business. Morteza, (2011) has contended that digital innovation assumes fundamental part inthe achievement of the association that influence colossal gathering of data and information forachieve general to assignment. In the computerized proficiency, capacity likewise performed tooversee, coordinate and assess the capacities for society. Execution of the fruitful approachhandle a few dangers in the specialty unit for advancements change. Digital innovation additionally expanding for a few people that make victories in thebusiness venture. With this respect, global difficulties additionally connote with methodologiesto take care of issues. Ng (2005) has stated that education and advanced correspondenceadditionally helps to ensure that objectives likewise set for find out viability in the specialty unit.For providing food successful data and destinations, advanced innovation additionally helps toincrease better comprehension of the necessities and issues. Conveying reasonableadministrations likewise helps to increase better commitment of people with a few web sourcesin alluring way. Thusly, it likewise conveys worldwide arrangement objectives that help to3
defeat the issues and issues. There are a few components exists, for example, absence ofenthusiasm for request to accessible of the innovation. According to Bruce and Ho (2009), partners are taking vital interest to achieve thedestinations and objectives. With this respect, advancement of the business will be keep up inmethodical way to draw in a few people in it. There are a few stages will be taken that makeimportant access for proposes destinations and objectives. Web-based social networking is thefundamental component that make commitment of the association to convey new openings andobjectives. In such manner, normal intrigue will be recognized for coordination and mediation inthe business condition. Also, Bruno (2012), stated that at picked business condition there are afew terms and conditions will be suggested that make powerful outcomes in the association.With the assistance of infer recommendation solid base of client will be made that createadequacy. Corporation and stakeholders has effective relationship to identify forms andoutcomes with online publications. Therefore, consumer segmentations also ascertain to conductpresent researchMETHODOLOGY Research StrategyIt is a standout amongst the most vital section in the examination approach, when theanalyst is choosing the exploration technique, at that point it is critical for him or her to choosethe fitting one with the goal that information can be gathered and broke down appropriately.Based on examine procedure, every one of the kinds of research system is reliant. It causes theanalyst to gather the pertinent information of the examination keeping in mind the end goal tolead examination appropriately (Bak, 2011). There are two noteworthy kinds of researchtechnique that are subjective and quantitative. Choice of research philosophy is subject to thepoint and destinations of the exploration. Of the examination. In this strategy profoundinvestigation is made by the specialist with the distinctive idea and hypothesis. Other than that,when it is being examined about the quantitative scientist system, at that point specialist utilizediverse viable instruments and methods, for example, relapse, relationship, t-test, a nova test andstandard deviation and so forth (Saunders, Lyon and Möllering, 2012). These techniquesencourage the analyst to discover the connection between the diverse autonomous and wardvariable. In this examination, scientist have chosen subjective research system, which causes theexaminer to locate the suitable consequence of the investigation. Among these two, the research4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Impact of Digital Technology on Business - Case Study on Apple Guest Houselg...
|10
|2923
|42
Research Methodology 5 Research Methodology 6 Research Methodology 6 Research Design 6 Data Collection 7 Sampling 7 Data collection 7 Sampling 7 Sampling 7 Data collection 7 Data analysis 8 Analysis 7lg...
|29
|7844
|134
Small and Medium Enterprise Assignment (SME)- Digital Technologieslg...
|9
|2345
|53
Implications of digital technologies on SME’slg...
|17
|609
|55
Impact of digital technology on SME. LO 1 1 P1 Research proposallg...
|40
|6982
|240
Impact of Social Media on Expanding Business Operations Globallylg...
|19
|935
|40