The Impact of CSR on Marketing within New Look: Promoting Productivity, Profitability, and Financial Sustainability

MANAGING A SUCCESSFUL
BUSINESS PROJECT
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
P1 Devise project aims and objectives for a chosen scenario.........................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..................................................................................................5
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................6
M1 Produce a comprehensive project management plan, milestone schedule and project schedule
for monitoring and completing the aims and objectives of the project...........................................9
D1 Critically evaluate the project management process and appropriate research methodologies
applied............................................................................................................................................10
Task 2.............................................................................................................................................11
P4 Carry out small-scale research by applying quantitative and qualitative research methods
appropriate for meeting project aims and objectives.....................................................................11
M2 Evaluate the accuracy and reliability of different research methods applied..........................16
Task 3.............................................................................................................................................17
P5 Analyse research and data using appropriate tools and techniques..........................................17
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................22
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations............................................................................................23
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Task 4.............................................................................................................................................24
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................24
M4 Evaluate the value of the project management process and use of qualitative research to meet
stated objectives and support own learning and performance.......................................................25
D2 Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.........................................................................26
Conclusion.....................................................................................................................................27
References......................................................................................................................................28
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Introduction
In the business entity, the managerneeds to maintain theproject by using the
appropriateprocedure. Successful programmes need to manage which assist in providing a
framework where large and complex change can be broken into manageable projects. It is
necessary that they have to manage the overall delivery which includes the principles of
programme management so that they can provide effective delivery in specific time and budget
as well. According to the vision and mission statement, project procedure needs to set so that
goals and targets can be accomplished. The present assignment is based on the impact of
Corporate Social Responsibility on a marketing within New Look so that they can promote
financial stability as well as profitability. In this assignment, aims and objectives need to set so
that impact of CSR can be analysed. Moreover, research needs to be conducted so that
appropriate method can be implemented to meet the aims and objectives of the project.
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Task 1
P1 Devise project aims and objectives for a chosen scenario
Topic: The impact of CSR on marketing within New Look to promote productivity, profitability
and financial sustainability.
Background: CSR activities of the business entity helps in managing the operational activities.
Implementation of CSR help in promoting the lives of workers in the whole supply chain which
assist in protecting the environment along with the animal welfare. CSR activities assist in
offering the information to stakeholders along with the staff members so that targets can be
attained. New Look adopt the CSR policy in marketing which provides effective focus on supply
chain and on the basis of that they can make the real improvements (Mishra and Siddiqui, 2018).
Aim: To analyse the impact of CSR on the marketing of a New Look so that they can promote
productivity and financial sustainability.
Objective:
 To examine the importance of Corporate Social Responsibility of New Look.
 To analyse the factors which have an impact on the company.
 To inspect the impact of CSR on the marketing of a New Look so that they can promote
productivity and financial sustainability.
Hypothesis:
H0: To analyse the positive impact of CSR on the marketing of a New Look.
H1: To analyse the negative impact of CSR on the marketing of a New Look.
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P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan of New Look include the different aspects which are cost, scope, time,
quality, resources, risk and communication. It is necessary that at the time of management, they
have to use appropriate and available resources so that targets can be attained.
Cost: In analysing the impact of CSR activities, employees of New Look need to manage the
cost so that they can make more investments in the competitive market.
Scope: It is essential that employees of the business entity need to adopt work breakdown
structure which assists in delegating the work into different segments and by that they can put
effective control on activities (Watt, 2014).
Time: They have to complete the project in a specific and decided time. Along with this, the
managerneeds to estimate the duration according to the activities.
Quality: It is necessary company need to manage the quality of the products and services which
they are delivering to the consumers. This will help in attaining objectives.
Resources: Employees need to utilise available resources so that operational activities can be
conducted effectively (Schwalbe, 2015).
Risk: At the time of analysing the impact of CSR, they have to take more risk so that they can
meet the target can generate maximum revenue.
Communication: The manager needs to use the effective channel of communication so that
information or data can be transmitted effectively and efficiently.
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Project Goal
Planning ClosureImplementation
Identification
of Topic
Problem
statement
should create
Allocation of
resource and
decide time
Literature
Review need
to conduct
Select
Technique
Analysis of
Data
Collection of
data
Conclusion and
Recommendation
Documenting
Result
Submitting
Report
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and stages
for completion.
Work Breakdown structure is helpful for the project managers as it helps in distributing and
delegating the workload and by that impact of CSRcan be analysed and measured effectively and
efficiently.
Work Breakdown Structure:
Gantt Chart:
Activities Start Date End Date Duration
A. Topicneeds to identify for
conducting research
25th June 2018 26th June 2018 2 Days
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B. Problem statement need to
create
27th June 2018 30th June 2018 4 Days
C. Allocation of resources
need to be done in
effective time
31st June 2018 1st July 2018 2 Days
D. Literature Review should
be conduct
2nd July 2018 6th July 2018 5 Days
E. The appropriatetechnique
should be select
7th July 2018 9th July 2018 3 Days
F. Data collection 10th July 2018 15th July 2018 6 Days
G. Examination of collected
data
16th July 2018 22nd July 2018 7 Days
H. Conclusion and
recommendation
23rd July 2018 25th July 2018 3 Days
I. The result need to
document
26th July 2018 27th July 2018 2 Days
J. The report need to submit 28th July 2018 28th July 2018 1 Day
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