Impact of Digitalization on Tesco

This assignment examines the influence of digitalization on Tesco's success. It explores how Tesco utilizes digital channels for online delivery, marketing, and retail services to drive growth and expand globally. The analysis delves into Tesco's strategies for maintaining brand reputation and value through digital transformation.

The Impact of Digital Technology on
Business Activity
1

Table of Contents
Introduction................................................................................................................................3
Part 1:.........................................................................................................................................4
Establish project aims, objectives and timeframes based on the chosen theme (P1, P2, P3,
M1).............................................................................................................................................4
Part 2:.......................................................................................................................................12
P4. Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives...............................................................12
Project logbook:.......................................................................................................................15
Part 3:.......................................................................................................................................20
P5 – Analyse research and data using appropriate tools and techniques for the chosen project
..................................................................................................................................................20
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...................................................................................31
P7 Reflect on the value of conducting the project and its usefulness to support sustainable
organisational performance......................................................................................................32
Conclusions..............................................................................................................................34
References:...............................................................................................................................35
2

Introduction
Walmart is an American multinational brand based on retail corporations. It is earlier known
as Wal-Mart Stores, Inc. This company was founded in the year 1962. Walmart has 11,718
stores and in 28 nations, operating under various names. The due rise in the evolution in the
field of digital science the retailing business has grown to its peak due to the high demand of
comfort facilities desired by the customers. The evolution of the marketing in recent era is
based on the assistance and the utilization in Digital planet.
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Part 1:
Establish project aims, objectives and timeframes based on the chosen theme (P1, P2,
P3, M1)
Aim of the Project
This project consists of numerous parts that required to be executed within given period. Here
the Wallmart has been used as an example to understand the Advancements and effects of
digital technology in retail industries and also to identify the impacts of digital progress.
The objective of the project
1) Finding the impact of web and advanced innovation in the business for improvement
reason
2) Managers need to manage the online business method
3) Enlist the digitalisation's effect which can actuate the administration unfit showing works
out.
4) Researchers should give appropriate suggestion to redesign the methodology of business.
Management of Project
Here Wallmart brand has been considered as an example to study and discuss. Here a basic
design of the good cost management and time management are measured in this bellow:
Conducting any types
of activities for the
conduction of the
project
Minimum numbers
of hours required to
conduct for project
executions
Minimum numbers
of capital needed to
process all the task
for project
execution(in
Summation of the
amounts of the given
funds to conduct for
project execution
4

pound/hour)
Data collection
method from the
various reference to
primary data
40 35 950
Expenses needed for
many stationers for
the allocation of
basic origins of
information
35 50 830
Performing the
investigating of the
data, which is being
gathered from
various origins
30 25 550
Preparation of final
records
45 20 650
Summation 2980
This is order conduction for managing the investigation is primarily unaltered and re-analysis
the total method is very important for the project. Walmart is considered as an example.
Scope
The scope of this project is greater due the evolution of the electronic and web technology
affected the marketing in a huge manner and this project is created to know the basic impacts
5

of the digital science technology, the grade of the working helps with receiving striking bit of
memorizing the due time, gets cut-off points and grades that executes basic information to
execute the pledge effectively. The retail service provided by the Wallmart brand is in a
progressive mood. It is based on food products worldwide. Therefore there are included and
excluded scopes which reflect the ranges and limitations. The included scope gives
information of getting ordered results within given time and assisting the effects of
digitalization. Excluded scope means it does not contains the verifications of the risk and
problems and executing the digitalization (Conklin, 2017).
Success criteria
Wallmart is food-based brand it gains huge reputation and progress based on its signature
verification that the brand has large purchaser base and already facilitated and business in
ordered tracks. There are many origins of chaos and problems which can be solved up by
setting proper digital assistance in advantageous ways (Kerzner, 2018).
Resources
Wallmart brand executes its raw materials and products in a very significant way to the
success of the business. The required materials have been portrayed in the above discussions,
and also human involvement is also very important project such as organizers, managers and
chaos checkers.
Communication planning
Communication
purpose
Beings who
are included in
the process of
interactions
Frequency of
communication
Discussion of
the
development
plan
A being is
based on
research
6

Total complete
project
Rising grade
order
Verbal means
communications
and
involvements are
the main
transmission
methods
Investigator
Quantitative
allocation of data
The workforce
of streaks and
Wallmart
At every tip, the
execution
required the
ordered
information to
meet the needs
and it will
execute the
ordered data to
meet the needs
and it will
execute the
activities
properly and will
attain the goal
confidentially
survey Every member
of the group
Identification
and fixing the
The full team or
group is
On the basis of
regular planning
Planning is
normal close
The total or
whole group or
7

problems performing by
proper project
implication
allocating with
the partners will
verify or identify
the problems. It
will fix the
issues in a
strategic steps
team of the
project
Issues solving plan
Number Types of
problem
Probability
of transpire
Effects of
probability
Effects of
problems
Strategy for
identification
of isses
1 Having lack
of knowledge
medium medium Insufficient
amount of
data
Providing
sequenced
ordered
training to
group or team
before or pre-
research
2 Constructing
and
managing
time to
execute the
high high The obstacle
in the
yielding of
the report or
document
Proper
division and
spreading of
the given
activities
8

project among all
people of the
team
3 A hectic
sequence of
respondents
medium high Equitable
information
A collection
answers and
information
through web
and digital
services.
Work break down the structure
9

Fig 2: Work breakdown structure
Source: Created by author
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Gantt chart
Different tasks 1st week 2nd week 3rd week 4th week 5th week
Selection of Examination Topic
Developing of goals, aims and
plans
Filtration n up of appropriate
plan
Determination of information
and sample answers for project
Evolution and sequencing of
test
Accumulation of feedbacks of
clients
Interviewing of members of
wall mart
Information analysis
Final record preparation
Delivery of the executed project
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Part 2:
P4. Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
Research methodology:
Introduction:
Research methodology is the precise procedures used to identify, select the correct
information and analyze it. Research methodology allows the researchers to calculate the
research’s overall reliability and validity decisively. Or we can Research methodology is a
systematic way to solve a problem and all the terms or procedures that are used to conduct
the research is also termed as a research methodology. Although thorough research
methodology sufficient knowledge can be gained.
Research philosophy:
Research philosophy the term deals with the development of knowledge and nature of the
knowledge, on the other hand, it is an idea that how essential data regards to the research will
be collected, analysed and should be used to conduct the research. It also discusses about
other philosophies, expand the research strategy and utilise the research tools in various
methods to achieve the goal and create new beliefs and assumptions There are four types of
research philosophies – 1) Pragmatism 2) Positivism 3) Realism 4) Interpretive
Mainly two major research philosophies are adopted in the Western tradition; they are mainly
Positivist and interpretive.
Research method:
Research methods are the tools or the techniques to conducting the research. As with all
activities, the methods used reflect the research quality. There are mainly three types of
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research methods used by the research to finish the research; these are an Observational
method, case study and survey method.
Observational method- Observation is a systematic data collection by the research. They use
their all senses to examine the nature, people around it and the situation.
Case study method: Researchers defines case study research method as an enquiry or
investigates an event within the real-life context. Often the event and the boundaries do not
give the clear context to the researchers.
Survey method: Survey method is one of the important research methods that applied to
conduct the research. It studies the individual through interviews or questionnaire program
and such questions often improve the research quality and accuracy of it.
Data collection method:
Various methods of data collecting often improve the quality of the research. There are
mainly two types of data collection-
1) Primary data- These are collected fresh and first time, and it is also original. Mainly
primary data is collected through research method. Researchers collect the primary
data through observation or interview process
2) Secondary data- These are collected by someone else already. These data are already
available and analysed by someone else. It may be published or unpublished data
that’s why the researchers always careful in using these data(Silverman, 2016).
Data analysis process:
Data analysis is a process of inspecting, cleansing and transforming the data for gaining some
useful information about the research. It also has multiple approaches and techniques under a
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variety of names. Often the term data analysis is used as a synonym for data modelling
(Smith, 2015). Mainly there are five steps to protecting the data as well as the reliability of
the data such as
1) Identify the methods for collecting data
2) Select a method for collecting the data
3) Plan methods
4) Collect the data
5) Inspect and transform the data in the better form.
Data sampling method:
Data sampling is a technique used to select, manipulate and analyse the data to identify the
patterns. It was classified into two sections.
1) Probability sampling- probability sampling is a method that utilizes some form of
selection, and it must be set up some procedure that each unit has the same or equal
probability.
2) Non-probability sampling- Non-probability sampling done by the researcher’s himself
rather than random selection of data sampling.
Ethical consideration:
Without ethical consideration, a research work will be marked as incomplete. Ethics helps the
researchers to find the difference between the good and worst and mostly this helps to
analyse what decision should be taken and what not and prevent the unauthorised use of the
data (Bell, 2014).
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Project logbook:
Week
No.
Date Update on
weekly
research
(including new
ideas or
change in
project
direction)
Risk
identified or
Problem
encountered
Impact Effect on
Project
Risk
Reduction
Actions
Identifie
d
(L,M,H
)
Proposed &
Actual
1 1st June –
6th June
2018
Research topic
choosing an
objective and
goal selection.
The exact
selection of
the topic can
lead towards
the success,
and proper
aims and
objectives
can guide
the whole
project
High It will
hamper the
improvemen
t of the
project, and
failure
maybe
occurs.
The
researcher
has to give
so much
time to
choose the
right project
topic as well
as identify
the goals of
the project.
Actions
The
researcher
needs to
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realize the
reality and
also
available
resources to
finish the
project. Also
gaining
some help
from the
previous
project will
finish the
present
project
easily.
2 7th June-
13th June
2018
Selecting time
and strategy
One of the
essential
parts of the
project is
managing
time which
will
High The
researcher
will not be
able to
complete the
project in
time and
Limited time
per project
and select
the right
method to
complete the
project.
16

motivate the
researcher to
finish the
project, on
the other
hand
choosing the
right
strategy will
help to
improve the
project
quality.
delay can
occur in the
completion
of the
project.
Actions
Every
strategy is
needed to
compare
with better
one for
improvemen
t which may
be useful for
the project
and proper
time
management
is much-
needed
finish the
project.
3 14th June
to 20th
June.
2018
Choosing
proper
methodology
for data
collection
The
improper
methodolog
y can
misguide the
entire
high The
outcome
cannot be
meet
Proper study
on
methodolog
y selection
can be futile.
Action:
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project with
the diverted
result
Researcher
must need to
justify every
selected
method for
collecting
data to
reduce the
chances of
failure.
4 21 june
to 27th
June
2018
Financial
stability
Financial
stability is
important in
conducting
the research
properly
Mid The project
can be
incomplete
Researcher
needs to
plan it
before
taking the
project.
Action:
Proper
division of
money can
help the
researcher to
conduct the
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project
5 28 June
to 27th
June
2018
Implementatio
n of the project
Exceeding
the
estimated
timeline
High Budget and
time could
exceed
Proper
estimation
of the
timeline and
budget
19

Part 3:
P5 – Analyse research and data using appropriate tools and techniques for the chosen
project
Observation of primary data
Q1) what is your age group?
Options % of the respondents No. of respondents Total no. of
respondents
18-25 years 35% 35 100
26 to 30 years 34% 34 100
31 to 40 years 21% 21 100
More than 40 years 10% 10 100
Table 1: statistics of Age
18-25
years 26 to 30
years 31 to 40
years More than
40 years
0%
5%
10%
15%
20%
25%
30%
35%
35% 34%
21%
10%
% of the respondents
% of the respondents
Figure 1: statistics of Age
From the above diagram, it is seen that about 70% respondents were taken from the age
group 18 years to 30 years. Thus, most of the respondents are youth and whose responses
have been greatly influencing the outcome of the result.
Q2) what is your gender?
Options % of the respondents No. of respondents Total no. of
20

respondents
Male 58% 58 100
Female 42% 42 100
Table 2: statistics of gender
Male Female
0%
10%
20%
30%
40%
50%
60%
58%
42%
% of the respondents
% of the respondents
Figure 2: Statistics of gender
About 58% male respondents and 42% female respondents were selected for the survey.
Hence, the majority of the respondents have been influenced by males.
Q3) do you think the implementation of digital technology is important for company
growth?
Options % of the respondents No. of respondents Total no. of
respondents
Agreed 38% 38 100
Highly agreed 32% 32 100
Disagreed 21% 21 100
Neutral 9% 9 100
Table 3: Importance of digital technology
21

Agreed Highly
agreed Disagreed Neutral
0%
5%
10%
15%
20%
25%
30%
35%
40% 38%
32%
21%
9%
% of the respondents
% of the respondents
Figure 3: Importance of digital technology
Most of the respondents, i.e., 70% of them believed that implication of digital technology
would be helpful for the company. However, 9% of them do not agree with the fact.
Q4) do you think digital technology can enhance the revenue of the company?
Options % of the respondents No. of respondents Total no. of
respondents
Agreed 23% 23 100
Highly agreed 38% 38 100
Disagreed 20% 20 100
Neutral 19% 19 100
Table 4: Development of revenue through digital technology
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Agreed Highly
agreed Disagreed Neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
23%
38%
20% 19%
% of the respondents
% of the respondents
Figure 4: Development of revenue through digital technology
Most of the respondents are highly agreed to the fact that the implementation of digital
technology could enhance the revenue of the company. Still, 20% of them do not agree with
the fact that digital technology has any impact on the revenue generation of the company.
Q5) do you think social media can be a futile platform for the company?
Options % of the respondents No. of respondents Total no. of
respondents
Agreed 33% 33 100
Highly agreed 37% 37 100
Disagreed 18% 18 100
Neutral 12% 12 100
Table 5: Significance of social media
23

Agreed Highly
agreed Disagreed Neutral
0%
5%
10%
15%
20%
25%
30%
35%
40% 33%
37%
18%
12%
% of the respondents
% of the respondents
Figure 5: Significance of social media
According to the major part of the respondents, social media can take an important role to
enhance the business. Sill, 18% of them does not believe social media to be having an impact
on the business.
Q6) according to you do the mobile application can bring more consumers?
Options % of the respondents No. of respondents Total no. of
respondents
Agreed 30% 30 100
Highly agreed 35% 35 100
Disagreed 20% 20 100
Neutral 5% 5 100
Table 6: Importance of mobile application
24

Agreed Highly
agreed Disagreed Neutral
0%
5%
10%
15%
20%
25%
30%
35% 30%
35%
20%
5%
% of the respondents
% of the respondents
Figure 6: Importance of mobile application
Most of the respondents thought that more customers would be attracted through the mobile
application. 20% of them do not believe mobile applications to be helpful in attracting
customers.
Q7) how internal strength can be increased by using the digital technology?
Options % of the respondents No. of respondents Total no. of
respondents
Data base
management system
35 35 100
Cloud technology 15 15 100
Uses of internet 30 30 100
Big data analysis and
artificial intelligence
20 20 100
Table 7: Significance of digital technology
25

0
10
20
30
35
15
30
20
% of the respondents
% of the respondents
Figure 7: Significance of digital technology
As per the diagram, database and use of the internet are very important. Apart from the
database management and usage of internet, the respondents also opined cloud technology
and big data analytics to be enhancing the business processes.
Q8) do you think digital platform can help to increase the brand value?
Options % of the respondents No. of respondents Total no. of
respondents
Agreed 31% 31 100
Highly agreed 35% 35 100
Disagreed 25% 25 100
Neutral 9% 9 100
Table 8: digital platform VS brand value
26

Agreed Highly
agreed Disagreed Neutral
0%
5%
10%
15%
20%
25%
30%
35% 31%
35%
25%
9%
% of the respondents
% of the respondents
Figure 8: digital platform VS brand value
Respondents are highly agreed to the fact that brand value can be increased through a digital
platform. 25% of them do not believe digital technology to be effective in building up brand
value for the company.
Q9) according to you do you think proper training is needed for the digital technology
utilisation?
Options % of the respondents No. of respondents Total no. of
respondents
Agreed 38% 38 100
Highly agreed 40% 40 100
Disagreed 12% 12 100
Neutral 10% 10 100
Table 9: Importance of proper training
27

Agreed Highly
agreed Disagreed Neutral
0%
5%
10%
15%
20%
25%
30%
35%
40% 38% 40%
12% 10%
% of the respondents
% of the respondents
Figure 9: Importance of proper training
It is seen from the diagram that proper training is required for the digital technology. Still,
12% of the respondents do not believe training to be the best option to remain accustomed to
the technology.
Q10) what is best platform for marketing for the company?
Options % of the respondents No. of respondents Total no. of
respondents
Facebook 40% 40 100
YouTube 35% 35 100
Twitter 25% 25 100
Table 10: Best marketing platform
28

Facebook YouTube Twitter
0%
5%
10%
15%
20%
25%
30%
35%
40%
40%
35%
25%
% of the respondents
% of the respondents
Figure 10: Best marketing platform
According to the survey, Facebook can be the best platform for the marketing of the business.
35% of them believed Youtube and 25% of them believed twitter to be most effective for
marketing the brand.
Qualitative data analysis:
1. Do you think the implementation of digital technology will be beneficial for the
company?
According to this question, 1st manager replied positively and supported the implementation
of the digital technology. He said that it would enhance the service more flexible and also
revenue will be increased if digital technology launched
The 2nd manager said that digital technology could be more beneficial because it will enhance
the internal strength and service providing activities.
2. Do you think competitive advantages can be achieved by using the digital media?
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In this question both the managers reply very positively and said that if we can use the digital
technology and different social media platform properly obviously it will enhance the new
customer base and also it can provide competitive advantages.
30

P6 Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions.
From the above analysis gives some materials on the internal and external forces important in
brands plan evolution or development in the retail industries like Walmart to marketing.
Recommendations 1: Building up of brand image
Wallmart brands growth depends on the tendency or ability to focus and fix the drawbacks of
companies weakness. Also apart from brands drawbacks, Wallmart brand can use these
strength to increase its reputations and image. Walmart can utilize the advantages or benefits
to make its raising to high levels. The solid can also apply its strengths to solve the threats
and risks to its business. These help Wallmart brand to be at the top and continued leadership
as the largest and most reputed retailer in the globe. Wallmart must designate using its power
to utilize the changes in the global retailing business. The company’s weakness and risks
should be secondary designations.
Recommendations 2: Improving Human resources
Wallmart must improve its human resource management levels to preserve the product
qualities and ingredients to improve brands solid performance with high-class reputations.
The brand heads and members must be cautious and aware in the preservations and
maintaining the reputations. Wallmart is based on its global organizational size, global
resupply or supply chain, and high output of the provider chains can support and assist the
global expansion in the retail industry through digitalization. From the top stated analysis it
can be reflected that the peoples related with this groups of Walmart like managers,
organizers, staffs and members are completely verified about the benefits of the web and
digital applications and innovations in the modern world.
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Recommendations 3: Managing Brand
The brand which is normally a food And grocery brand it sells its products throughout the
globe. The parallel co-operation of band members and the purchasers are good and assisting
making the brand expand to higher reputed levels. Managing the food products, goods and
staffs are significant and advantageous for the retailing industry like Wallmart brand also
implemented a great shifting of computerized alterations and huge availability of the
development or evolutions of the retail conduction process. These advantages can be obtained
by sequencing of the digital and electronics technology. For this guidance and tuitions are
provided to the employees. The head of the brand or company will encourage the employees
of Wallmart for its applications in retail and digitalization.
Recommendations 4: Use of Digital Technology
Walmart Company also utilizes the advantages of digital appliances like CCTV, retina
scanner, sensors, etc. are applicable due to too rapid digitalization. This process also helps in
high-security solutions for the advancements. The Wallmart must concern in keeping its
brand websites legal and safe without any fake documents and files. Well, distributions of
smartphones across the globe are essential to the advancement of the retailing industry like
Walmart Inc. To magnetize the buyers brand need to provide uniform and regular offers.
Beside this uniform development and duties of the members and employees can well
preserved and documentation (Hess et al., 2016).
P7 Reflect on the value of conducting the project and its usefulness to support
sustainable organisational performance.
Ability Procedure to upgrade this area Future Work
Thinking Analytically Tesco gave me the great
working environment, and it
I should find a better or substitute
for promoting and spreading the
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