Impact of Digital Technology

This project investigates the impact of digital technology on business activity, specifically focusing on the Qbic Hotel in London. It analyzes the use of digital technology in the hospitality industry, its effectiveness on operational management, and provides recommendations for adopting innovative technologies. The project includes a small-scale investigation through a questionnaire and secondary data analysis to support its findings.

The impact of digital
technology on business
activity

Table of Contents
TASK 1............................................................................................................................................1
P.1 Aims and objective of undertaking..................................................................................1
P.2 Undertaking administration plan......................................................................................2
P.3 Gantt chart and work breakdown constitution ................................................................4
TASK 2............................................................................................................................................5
P.4 Little scale investigation...................................................................................................5
Secondary data analyses.......................................................................................................11
TASK 3..........................................................................................................................................11
P.5 Investigation epistemology............................................................................................11
P.6 Recommendation............................................................................................................13
TASK 4..........................................................................................................................................14
P.7 Reflection.......................................................................................................................14
REFERENCES .............................................................................................................................17
.......................................................................................................................................................19

TASK 1
P.1 Aims and objective of undertaking
Topic of research : Impact of digital technology on business activity: A case study of
Qbic hotel
The overall impact of computerized advances has positively affected imagination,
advancement and creating plans of action. Despite what might be expected of the twentieth
century which was known for mass-utilization, the 21st century is exceptionally liable to
symbolize mass-advancement through the presentation of computerized devices. Then again,
portrayal depicting the impact that advanced advances left on inn division. Moreover, we can
also analyse the evolving relationship that exists between the producer, designers and consumers
user. In this representation we can also see a list of sectors which form part of the hotel
industries. Innovation is a standout amongst the most essential part to enhance current economic
situations and increment benefit (Flyverbom and Matten 2016). The undertaking administration
design is a standout amongst the most essential part for increment general market systems.
Advanced innovation is help to enhance level of inner and outside advertising condition. In this
exploration venture is an investigation of computerized innovation as an advancement in the data
innovation part. In this examination report Qbic inn is conceder. The above part is very much
clarified with the assistance of different cases characterizing the above articulation as there is
colossal development being developed of different PDAs. Also, advanced innovations give
versatility to the gadgets of any sort of nature. It gives the gadget high measure of
transportability and adaptability to the gadget. Capacity and convey ability of information is
simple and not perplexing in nature. In this exploration report will be incudes work breakdown
structure, Gantt graph and so forth.
Aim
To analyse the Impact of digital technology on business activity: A case study of Qbic
hotel
Objective
 To critically investigate need and importance of technologies in hospitality industry.
 To assess the current technologies used in hospitality industry.
 To examine the effectiveness of digital technology instrument on organisation operational
management.
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 To suggest appropriate recommendations for adopting innovative technologies in the
future.
Research question
 What is the usefulness of digital technology in hotel industry.
 What are necessities of digital technology in hotel industry.
 What are the effectiveness of digital technology on business operation in Qbic hotel.
 What are the recommendation form management and betterment with digital technology.
P.2 Undertaking administration plan
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Form the above project management plan is help for appropriate project practices will be
performance. In this project management plan is focus on different factors, which is beneficial
for overall development of organisation.
 Scope : After the completion of research project internal management of Qbic hotel is
able to focus on digital technology of operational management (Lewis, 2015). Moreover,
organisation is updating the technology as per the need of customer.
 Time : In this context, the overall time to complete such project report is 55 days.
 Communication: In research work, one of the most important part is level of
communication is help to researcher for collect some information about research work.
This should include processes that will be used to plan communications, identify and
manage stakeholders, determine communication requirements, roles and responsibilities,
tools and techniques.
 Budget : In this unique circumstance, spending plans for every one of the real work
exercises in the work breakdown structure. The movement spending plan ought to
incorporate the assessed cost for action staff and may incorporate, as proper, costs for
components, for example, travel, gatherings, software engineering starting, apparatuses,
specific testing and PC reenactment entire, and body help (Nesamoney, 2015). A
disconnected detail ought to be inconclusive amount for each kind of cleverness in every
movement money related store. The action dormancy money related store might be
defined utilizing a program and exhibited in forbidden frame. With the assistance of
spending plan is focussing on general physical procedure of inner segment.
3

P.3 Gantt chart and work breakdown constitution
4

TASK 2
P.4 Little scale investigation
Questionnaire
Name
Age
Gender
1. Is Qbic hotel organization is using digital technology to betterment with existing carrying
into action ?
 Yes
 No
 Not sure
2. What type of digital application is been utilized by administration of Qbic hotel ?
 Digital group meeting facilities
 NFC engineering
 Smart Area Keys
 Cloud Services
3. Is using digital application is beneficial for administration ?
 Yes
 No
 Not sure
4. How would the administration of Qbic hotel using digital application ?
 Very Frequently
 Frequently
 Not frequently
5. How would you recommendatory to administration the use of digital technology within
organisation ?
 Using mobile application
 Live chat
 No recommendation
5

6. Are productiveness and profitableness is indefinite quantity with the help of digital
application ?
 Yes
 Not
 Not sure
Theme : 1 Qbic hotel organisation is using digital engineering to improvement with existing
public presentation
Is Qbic hotel organisation is using analogue application to
improvement with existing carrying into action ?
Yes 8
No 5
Not sure 2
Total 15
Interpretation : From the above graph is focus on researcher is Qbic hotel is used digital
technology or not. In the same way, out of 15 respondent, 8 is agreed with this statement, 5 is not
6
Yes
No
Not Sure
0 1 2 3 4 5 6 7 8
8
4
3
Frequency

agreed with and 2 respondents will be not sure about such kind of conditions. With the help of
digital technology is organisation is improved profit rate and overall management.
Theme : 2 NFC engineering science is been utilised by administration
What kind of digital application is been used by administration of Qbic
hotel ?
Digital conference facilities 4
NFC engineering 3
Smart Room Keys 6
Cloud Services 2
Total 15
Interpretation : From the above chart, researcher is asked about the what type of digital
technology is used by organisation. In the same way, out of 15 respondents, 4 is agreed with
digital conference facilities. In addition, 3 respondent say NFC technology, 6 respondents say
Smart Room Keys and 2 respondent is agreed with cloud services. Thus, from the investigation,
it can be appreciated that astute room key are largely utilized by the administration of Qbic
Hotel.
Theme : 3 Using digital application is advantageous for administration
Is using digital application is positive for organization ?
7
4
3 6
2
Digital conference
facilities
NFC technologies
Smart Room Keys
Cloud Services

Yes 9
No 4
Not sure 2
Total 15
Interpretation : In the shape overview section at Qbic inn, the cross examination has
been asked by the exploration laborer with a specific end goal to know is utilizing computerized
application ends up being worthwhile for the organization or not. From think about the outline of
15 specialist, it was realized that 9 business, concurred with the contention and said that abuse
advanced pragmatic application is worthwhile for the association as it help in diminishment
endeavor and time. 4 specialist couldn't help contradicting the announcement and said that
advanced innovation isn't useful for the association it is perplexing to learn. 2 specialist didn't
know whether advanced application turns out to be worthwhile or not. Along these lines, this
infers utilizing computerized commonsense application is helpful for the organization of Qbic
lodging.
Theme 4 : Frequently administration of Qbic hotel using digital application ?
How would the administration of Qbic hotel using digital application ?
Very Frequently 8
8
Yes No Not Sure
0
1
2
3
4
5
6
7
8
9
9
4
2
Frequency

Frequently 5
Not frequently 2
Total 15
Interpretation : In the frame review led at Qbic Hotel, the cross examination has been
asked with the laborer in summon to know how as a rule advanced application has been used at
the game plan. The intention of requesting that this cross examination is accumulate the fine
topic about the pertinence of advanced pragmatic application in the organization. From the
examining of the frame test, it was recognized that 8 laborer said that frequently times, the social
control utilizes computerized application in their everyday concern activities. 2 laborer said that
shape test of 15 specialist, it was realized that 8 boss concurred with the contention and said that
the gathering activity and question got British limit unit subsequent to utilizing simple designing
in the course of action. 4 laborer denied it and said that battle and debate did not downplay in the
wake of utilizing entire number innovations and not concur. 5 laborer didn't know whether the
battle or distinction got tone after misuse computerized application or not. Consequently, from
the examination, it can be understand the gathering activity and distinction in reality got note
after execution of computerized building in the organization.
Theme : 5 Recommendatory to management the use of digital applied science inside
arrangement
How would you recommendatory to administration the use of digital
9
8
2
5
Very Often
Often
Not Often

application within structure ?
Using mobile application 4
Live chat 6
No recommendation 5
Total 15
Interpretation : Form the above graph, out of 15 respondent, 4 using mobile application,
6 is recommender live chat with customer and solve any problem related internal environment
and booking system related. This is one of the most important profit to increase market share of
organisation. At the end, 5 will be no recommend any such kind of new digital technology to
organisation. With the help of recommendation is focus on some changes is made as per the need
of customer requirement, so customer will be increase in future time or improve profitability
ratio. Some changes are main aspect of profit and productivity will be more high, with the help
of any recommendation of organisation. Digital technology is most important part for
organisation. This is help to increase overall development in market share or overall
improvement in performance management.
Theme : 6 Productiveness and charitableness's is indefinite quantity with the assistance of
digital technology
Are productiveness and profitableness is indefinite quantity with the
assistance of digital application ?
10
4
3 5
3 Using mobile
technology
Self Check In
Using Live chat
feature
No Recommendations

Yes 10
No 2
Not sure 3
Total 15
Interpretation : From the above chart, out of 15 respondent, 10 respondent is agreed with
this productivity and profitability will be increase with the help of digital technology must be
used in organisation. In this context, 2 respondent is not aware about digital impact must be used
in hotel sector. In the same way, 3 respondent not proper knowledge about digital impinging.
Some changes are made with the help of overall market performance in organisation.
Secondary data analyses
According to Noor, (2018) digital technology in hotel sector is gain the number of
importance for increase the market share or profitability and productivity. In this way, digital
technology used in organisation is help to manage he employees performance, work is to be done
effective way. As per the view of Okumus, F and et.al., (2017) Customized consider application
as highly important in hotel sector, as it change to make propriety of rooms, equivalence
monetary value, to reappraisal guest experiences, improvement facilities, substructure etc.
Orlikowski, (2016) some management in cost operation management. In addition, carrying out of
application incurs high cost to social group, but at the said time, it offers aggregate payment to
the firm.
TASK 3
P.5 Investigation epistemology
Research systems would be characterized to as set of instruments and strategies which are
to be utilized into this momentum venture so this could assist us with identifying what is effect
of advanced innovation on working and showcasing division. There are different research
techniques that could be connected inside the system in dissecting. With a specific end goal to
break down the examination information, the specialist has utilized exact and proper research
strategies. Research procedure helps in creating and defining precise research structure which
helps both the researcher and end clients to grasp the exploration consider adequately and
proficiently. As per this specific situation, the exploration strategy is portrayed beneath:
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 Research theory: Research rationality is the conviction of researcher that causes him in
breaking down and understanding of the gathered information. It is the initial segment as
indicated by Saunders Research Onion which is to be canvassed by analyst keeping in
mind the end goal to achieve the point and target of research (Parise and Kafka 2016). As
per this unique situation, the specialist has utilized positivism look into reasoning. It
helps the researcher with procedure of information gathering and examining diverse
contextual analyses. Therefore, in relation with achieving the targeted aims of the
research it is necessary to have appropriate framework and consideration of proper
techniques. It can present the appropriate results and solutions to the research.
 Research Design: Research configuration is the general rules which help the analyst to
answer the examination questions. In the present research think about, the analyst has
utilized logical plan of research. It helps in understanding the reason and impacts and
researcher could clarify what is new with the investigation. There are two designs which
have been used in this process such as qualitative and quantitative research, therefore, in
this research researcher have used the qualitative techniques in collecting data and
analysing it.
 Research Approach: Research approach is the method for testing the presumptions and
creating the legitimacy of speculation . In momentum inquire about venture, the specialist
has utilized deductive research approach. Thusly, the examiner could achieve the point
and destinations of the exploration contemplate. It comprised of influences of two
approaches such as inductive and deductive approach. Therefore, this research study has
influences of deductive approach which will be effective in having accurate details.
 Research Strategy: Research techniques are the arrangement planned by the researcher
which causes him or her in accomplishing the set point and goals of the examination
(Vaioleti, 2016). In the present examination, the specialist utilized both the subjective and
quantitative research technique to achieve the point and targets of the exploration.
 Information Collection: The method for social event pertinent information is known as
procedure of information gathering. Essential and auxiliary are two sources from where
information can be gathered (Taylor and M 2015). In the ebb and flow contemplate,
specialist lead poll study at Qbic Hotel with workers. From auxiliary source, the
information has been gathered by investigating books, diaries and web articles.
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Consideration of primary and secondary methods of collecting information on which
primary method have been considered by researcher. It has brought them appropriate
outcomes and clear reviews of the participants in the survey.
 Examining: Sampling is basic process in the examination ponder as dissecting vast
gathered information isn't workable for specialist. In this unique circumstance, the analyst
has taken an example of 15 representatives reactions and make information investigation
based on it by utilizing straightforward irregular testing strategy. Simple random sapling
techniques have been ascertained by the research which have impacts on randomly
selecting individual for survey questionnaires.
 Information Analysis: The method for changing crude information into significant data
is known as information investigation. Here with help of various devices and topics,
analyst dissect and deciphers the gathered information. In the present research venture,
researcher utilizes topical investigation for breaking down the information proficiently.
 Moral Consideration: Ethical thought is critical while completing the exploration
examine. These are the rules which must be trailed by the specialist keeping in mind the
end goal to expand the adequacy of research venture (Vaioleti, 2016). Specialist has
passed on the thought process of research concentrate to the administration and workers
of Qbic Hotel and privacy of the association is kept up by the researcher.
 Research Limitations: Researcher confronted couple of confinements while completing
the examination contemplate. These are depicted underneath:
 Choosing point and goals of research: Selecting point and targets of the exploration
was mistaking for analyst as he or she didn't know which point and destinations will be
appropriate for the investigation.
 Choosing courses of events:: Deciding timetable was tedious. Analyst got occupied with
apportioning the examination exercises and courses of events so it can be finished before
due date.
 Method for information accumulation: There were various techniques accessible for
gathering of information (Westerman and Bonnet 2015). Specialist needs to painstakingly
figure which technique will be more exact and proper for the exploration ponder.
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P.6 Recommendation
From the above investigation, the specialist planned a few proposals which must be
actualized by the administration of Qbic lodging keeping in mind the end goal to upgrade the
utilization of advanced advances in the association. In this unique situation, the suggestions are
talked about beneath:
 Utilizing portable innovations: Using versatile advancements in the association will
assist the association with improving the correspondence and coordination in the
association. Moreover, it will help in expanding the upgrading the client encounter. It is
vital for the development and advancement of the association to build the consumer
loyalty. In this manner, it is prescribed to the administration of Qbic Hotel to execute
versatile advancements
 Empowering room innovation: There are diverse kinds of computerized advancements
that are accessible in the market that aides in enhancing room advances in the association.
Savvy room keys, WiFi frameworks in room, and so on are a few advancements
accessible that will help in improving the visitor encounter (Westerman and McAfee
2014). Accordingly, it is prescribed to the administration of Qbic inn to make interest in
upgrading the room advancements in the association for better visitor encounter.
 Self Check In: Self check in is the component that will help the guest with sparing time
and attempts and engage them under tight restrictions in rapidly. This development
empowers guests to enlistment through tablets or phones using a QR code that gets their
ordinary time of landing and sends the notice to the cabin. Taking a gander at the guest
ought to in like manner be conceivable by methods for phones or tablets from the upside
of the guest's room using development like a flexible streamlined cabin programming.
Thusly, it is endorsed to the organization to make self check in structures inside the
affiliation.
 Live Chat Feature: Live talk highlight in the association will assist the administration
with interacting with the voyagers and clients effectively. It is in slant in United Kingdom
the same number of associations discovered advantages of cooperating with clients and
increasing live criticisms which causes them to offer help to the clients. Along these
lines, it is being encouraged to the administration to incorporate live visit include in the
association keeping in mind the end goal to improve consumer loyalty and support.
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 Preparing of workers: It is basic for the administration to give sufficient preparing and
support to the representatives which helps in expanding their aptitudes and efficiencies.
The administration and representatives needs to work side by side to accomplish shared
objectives and targets of the association (Bryman and Bell 2015). In this manner, it is the
obligation and duty of the administration to give compelling preparing and support to the
representatives with the goal that workers, aptitudes and skills can be increment.
 Enhancing security: keeping in mind the end goal to build the viability in the
administration nature of the association, the administration needs to execute successful
safety efforts inside the lodging. By introducing CCTV cameras, screens, smoke
cautions, and so on the administration of Qbic Hotel may have the capacity to build the
security frameworks in the organisation. In this unique circumstance, it is being
encouraged to the administration to think about the significance of security frameworks
and make strides in enhancing the security with the assistance of computerized advances.
This is help to increase the number of customer and provide the proper information and
internal as well as external factor. Some change are made as per the need and demand of
the customer.
However, as per analysing the overall research project which ascertains that Qbic hotel needs
to have effective operational increment as well as technical influences which affects
organisational growth. Here can be revenue generation and increment in the business gaols
which will govern the financial stability and brand value in the market. Along aside, this digital
reform will help this hospitality industry in terms of having appropriate business information
which benefits the professionals in strategic planning and development of business activities.
TASK 4
P.7 Reflection
Directing examination venture is confused and complex errand. To influence the
exploration to extend successful and effective, the specialist needs to think about a few territories
of study. In this unique circumstance, I have led the exploration think about on breaking down
the effect of advanced innovations on changes of business tasks by leading examination on Qbic
Hotel of London, United Kingdom. Advancements are presently considered as basic piece of life.
In everyday exercises, an individual uses sufficient of advancements which helps in decreasing
endeavours and help in sparing time. With the assistance of exact learning of branch of
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knowledge, I could detail the point and goals of the exploration think about and based on it look
into questions were planned. These were the rules that aides in deciding the stream of research
consider. After that I have arranged the organized and efficient task administration arrange for
that demonstrates the time allotments, exercises, cost for every movement, add up to spending
plan, hazard and assets utilized for every action. With the assistance of that Gnatt Chart and
system graph has been delivered that aides in demonstrating the stream of exercises and work
breakdown structure. I have learned that, by introducing CCTV cameras, protective covering,
smoke attentiveness, and so on the governing body of Qbic Hotel may have the susceptibility to
build the security frameworks in the organisation. In this unique circumstance, it is being
encouraged to the disposal to think about the importance of security theoretical account and
make strides in enhancing the security with the assistance of computerized advances. This is help
to increase the number of consumer and provide the proper message and internecine as well as
external component. Some modification are made as per the need and economic process of the
custom-made.
Exact research techniques has been utilized by the analyst all together increment the
viability of the exploration. To examine the examination information, the researcher has utilized
exact and fitting exploration approaches. Research technique helps in creating and defining
methodical research structure which helps both the researcher and end clients to understand the
examination consider successfully and effectively. Information accumulation and examination is
essential piece of research venture. The method for social event important information is known
as procedure of information accumulation. Essential and auxiliary are two sources from where
information can be gathered. In the present investigation, I have directed poll overview at Qbic
Hotel with workers. Close finished inquiry has been asked from the representatives keeping in
mind the end goal to pick up their audits about the effect of advanced advances on their
authoritative activities. Besides, I have utilized books, diaries and web articles with a specific
end goal to gather the information from optional sources.
Testing is basic process in the exploration think about as breaking down substantial
gathered information isn't feasible for analyst. In this specific circumstance, I have taken an
example of 15 representatives reactions and make information examination based on it by
utilizing basic arbitrary testing technique. To dissect the information successfully, I have utilized
topical examination where I have created tables and graphs which help the end clients of
16

concentrate to comprehend the information effectively. I have confronted numerous restrictions
running structure determination of point and goal to dissecting the information. I have taken
authorization and assent of members before directing the examination contemplate. Along these
lines, I have prescribed a portion of the fundamental routes, through which the administration of
Qbic lodging can upgrade their utilization of computerized advances. Consequently, along these
lines, I could accomplish the point and destinations of the examination think about adequately
and proficiently. I have leaned that improve the organisation performance with the help of
internal and external factor or with the help of questioner and use of different technology must be
used in work place.
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