The Impact of Digital Technology on Business Activity: A Case Study of TUI Group

The impact of digital technology on
business activity
1

Table of Content
Chapter 1: Introduction:............................................................................................................3
Research background.................................................................................................................3
Aims...........................................................................................................................................3
Research objectives....................................................................................................................3
Research Questions:...................................................................................................................4
Rational of the research..............................................................................................................4
Chapter 2: Literature review......................................................................................................5
Conceptual framework...............................................................................................................5
Role of digital technology in Tourism industry:........................................................................5
Different modes of digital technology:......................................................................................6
Influence of digitalization on economic growth of tourism companies:....................................6
Impact of digitalization on managing cost for the travel and tourism companies:....................7
The impact of digital technology in consumer purchase decision.............................................7
The increasing competition due to digitalization of technology:...............................................8
Gap of the literature...................................................................................................................8
Chapter 3: Research Methodology:............................................................................................9
Research philosophy:.................................................................................................................9
Research approach:....................................................................................................................9
Research strategy:......................................................................................................................9
Data Collection Sources and Methods:......................................................................................9
Sample and Sampling Technique:............................................................................................10
Data Analysis:..........................................................................................................................10
Gantt chart:...............................................................................................................................10
Research Ethics:.......................................................................................................................10
2

Research Limitations:...............................................................................................................11
Reference:................................................................................................................................12
Appendix:.................................................................................................................................13
Appendix 1:..............................................................................................................................13
3

Chapter 1: Introduction:
Digital technology is booming sins the last decade in every segment mankind have ever been
a part of. The project will shade light on the impact of digital technology on business activity.
Travel and tourism out of them is a major part where digital technological advancement made
the major difference when it came to serving the customers travelling around the globe. In
this project “TUI Group” will be taken as an example and the impact of digital technology
will be critically evaluated.
Research background
“TUI Group” entered truism market in the year of 1997. The group use to operate in the
market with less technological advancement and due to this drawback, the business growth
was slow and analogue or manual system made it difficult for them to operate in the market
as the ability to reach the customer when needed was not very strong. However, over the
years the digital advancement of technology has helped the industry massively as well as the
company to progress further.
Aims
The prime aim of the study is to evaluate the impact of digital technology on the business
perspective in order to progress and sustain in the competitive market. Upon identification of
the positive and negative points the study will critically justify the impact of digital
technology.
Research objectives
The objective of the study is as follows:
 To identify the positive and negative impact of digital technology
 To identify the influence of digital technology on purchasing behaviour of consumers
 To identify the affect of digitalization over the economic condition of business
organizations
 To identify the Impact of digitalization on managing cost for the travel and tourism
companies
4