The Impact of Digital Technology on Business Activity: A Project Management Approach

This project explores the transformative influence of digital technology on business operations. Through a comprehensive project management plan, qualitative and quantitative research methods are employed to analyze the impact of digitalization on various business functions, including marketing, human resources, and accounting. The study examines both the positive and negative implications of digital technology, highlighting its role in driving innovation, enhancing efficiency, and shaping the future of business activity.

The Impact of Digital Technology on Business Activity
1

Table of Contents
Introduction............................................................................................................................ 4
Part 1: Project Management Plan...........................................................................................5
P1). Devise clear aims and objectives for your project......................................................5
P2). Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources....................................................................................7
P3). Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.........................................................................................................9
Part 2: Evidence: Project Log Book......................................................................................12
P4). Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives..........................................12
M2). Evaluate the accuracy and reliability of different research methods applied.............14
D1). Critically evaluate the project management process and appropriate research
methodologies applied......................................................................................................15
Part 3: Evidence: Performance Review................................................................................16
P5). Analyse research and data using appropriate tools and techniques.........................16
P6). Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions...........................................................18
P7). Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.................................................................................................23
M3). Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations........................................................24
M4). Evaluate the value of the project management process to meet the stated objectives
and support own learning and performance.....................................................................25
D2). Critically evaluate and reflect on the project outcomes, the decision making process
and changes or developments in the initial project management plan to support
justification of recommendations and learning during the project......................................26
Conclusion........................................................................................................................... 27
Project & Risk Log Book.......................................................................................................28
Template for performance Review....................................................................................29
2

References........................................................................................................................... 30
Introduction
The reported study is aimed at analysing of the impact of digital technology on the
business activity and management. In regards to managing a successful business
project, there has been discussion project management plan, project logbook, and
performance review so as to identify the successful implementation of a plan. The
overall report study has been divided or segregated into three parts which reflect of
the above-stated plan, log book or performance review only. In addition to this, the
whole report study talks about the impact of digital technology over the various
business activities such as marketing, operations, human resource, accounting and
many others. The different field and areas of business activities have been
considered in this report using various structured format and templates. The
assignment is divided into three parts which are reflecting of the different task. The
conclusion is also made at the end of assignment which provides the overall
summary of the report.
3

Part 1: Project Management Plan
P1). Devise clear aims and objectives for your project.
Project Definition–The project is referred to as the individual or collaborative entity
that is significantly aimed towards planning for a specific aim or objective (Argirova
and Ivanov, 2015). The project management helps in proper scheduling of the work
and resources as per the schedule and resources. There are various stages of the
projects such as thinking, planning & scheduling, data collection, networking and
successful completion.
Problem Statement–The problem statement defines the area among which the
research is aimed or targeted (Kerzner, 2013). In the context of the respective
project study, the problem statement is “The role of the digital technology in
regards to transforming of the business activities”.
Project Strategy – The project strategy provides with the plan, policies, and
procedures according to which the problem statement can be attained. For analysing
over the impact of digital technology and its influence on transforming business
activities there are various strategies being adopted in the project because it helps in
achieving the goals and objectives effectively (Meredith and Mantel Jr, 2011).
Project Objectives and aims
There are various aims as well as objectives of the project which are as follows:
 To determine the positive impact of digital technology in transforming the
business activities.
 To identify the negative impact of digital technology on the business
operations such as marketing, HR, and others.
 To analyse the significance of digital technology in attaining success and
leading towards effective business operations.
 To understand the relationship in between the digital technology and
business activities or operations.
4

 To measure the way in which the digital technology has revolutionised the
form of conducting business.
5

P2). Produce a project management plan incorporating: costs, scope, time,
quality, communication, risk and resources.
The project management plan consists of various skills, knowledge, techniques, and
tools which is aimed at meeting the needs and requirements of stakeholders. For
carrying out of a project it is essential to have the incorporating of various elements
which are specified below. The list of such elements is as follows (Robichaud and
Anantatmula, 2011):
Costs–The cost refers to the amount which is incurred during the project study. It
includes both the direct and indirect cost. The estimated cost for the respective
project study amounts to €10 million. The cost includes all the expenses incurred in
managing of human resource, physical and financial resources so that results can be
obtained accurate and reliable.
Scope–The concept of digital technology is very wide and many of the businesses at
the international level are making use of modern tool and techniques which lead to
having a great scope of this project. It is not only confined to a particular economy
only but has a large scope and significance.
Time- The time refers to as the element which specifies the time required for
completing a project study. The estimated time required for the project study is
nearly 20 days which is approximately a sufficient time to complete a research.
Quality- The project requires quality of outcome or result as per planned. The quality
here refers to as the evidence and proof required for analysing the impact of digital
technology on the business activities.
Communication–The communication is an essential element for managing a
successful business. There must be a well-defined communication should be
established in the project manager and its team members (Wysocki, 2011).
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Risk and resources–The risk as well as resources comprise of the threats related to
a project. This risk can be such as natural calamities or changes taking place in the
government norms and policies. The project also has a certain risk of resistance
from workers or changes in the communication hierarchy.
7
Assistant
project
manager or
Project Head
Project
Manager
Project
team
member
Project
team
member

P3). Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion.
The work breakdown structure list down of each and every activity required to a
complete a project effectively and efficiently. The WBS is given below:
WORK BREAKDOWN STRUCTURE (WBS) – in this section the WBS and its associated
dictionary define each of the project deliverables, its associated work packages and
how each of these components will be managed throughout the project duration. It
outlines how the scope has been divided up or decomposed into manageable
chunks.
The work breakdown structure consists of different activities such marketing,
operations, accounting and human resources and project activities have been
segregated according to such business activities only.
WB
S ID
LEVEL
NAME OF
ELEMENT
WORK
DESCRIPTI
ON
BUDGE
T $ RESOURCES
DELIVERAB
LE
1
2
3
4
MARKETIN
G
HUMAN
RESOURCE
ACCOUNTI
NG
OPERATION
S
SELECTING OF
RESEARCH
TOPIC AND
AREA
COLLECTION
OF DATA
ANALYSIS OF
DATA
COLLECTED
DATA
THE MAIN
ROLE OF
MARKETING
PERSONNEL
IS TO
IDENTIFY
THE
RESEARCH
ISSUE.
HR IS
RESPONSIB
$5
$8
$10
$13
HUMAN
RESOURCE
SUCH AS -
RESEARCHER,
FIELD
EXPERT,
ANALYSTS,
COMMUNICAT
OR
FINANCIAL
RESOURCES -
ACCURATE
AND
RELIABLE
RESULTS
FROM THE
EVIDENCE
WHICH
STATES THE
IMPACT OF
DIGITAL
TECHNOLOG
Y ON THE
8

INTERPRETATI
ON
CONCLUSION
REPORT
WRITING
LE FOR
COLLECTIN
G DATA
ACCOUNTIN
G
PERSONNEL
WILL
ANALYSE
THE
FEASIBILITY
OF THE
DATA
COLLECTED
AND
INTEGRATE
D. FINAL
REPORTING
WILL BE
DONE BY
THE
OPERATION
S MANAGER
$ 36
PAPER,
PRINTER AND
OTHERS
BUSINESS
OPERATION
S
9

Gantt chart
The below figure shows the tabular or graphical representation of the work breaks
down structure which is as follows:
Seri
al
No. Project Activities Time Period
1 2 3 4 5 6 7 8 9
1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
1
8
1
9
2
0
1
SELECTING OF
RESEARCH TOPIC
AND AREA
2
COLLECTION OF
DATA
3
ANALYSIS OF DATA
COLLECTED
4
DATA
INTERPRETATION
5 Conclusion
6 Report Writing
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Part 2: Evidence: Project Log Book
P4). Carry out small-scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives.
As per the requirement, a small research has been conducted to gather or collect the
information or data about the impact of the digitalisation on the organisation. The
nature of the project is small and the data is collected by the quantitative and
qualitative methods.
It is essential to gather the information related to the project so that effective and
efficient implementation of the plan can be done. This will result in achieving the
objective and goals of the company. The data considered for the research is
qualitative and quantitative data and has helped the researcher to understand the
meaning of the digital disruption and its impact on the business sector and affecting
the e-commerce companies like Amazon (Bernardi, 2013).
First of all, it is important to understand the meaning of digital disruption which can
be defined as the technological advancement which occurs due to the daily
Upgradation of the technology or by the introduction of new technology. This digital
updation affects the company as the operations of such company is affected by it
and the practices adopted by the company. The digitalisation has both positive and
negative effect on the business as the prices of the goods and services offered to the
customer may rise or fall with such change.
As it is told above, the data and information are collected by:
Quantitative Method: The information collected under this method is based on the
numerical, mathematical or the statistical data. This information is gathered by the
various means and based on the data collected; plans are made by the management
of the company for achieving its goals. This also helps in eliminating the loopholes in
working of the company (Acaps, 2012).
There are various means by which information can be gathered and under this,
information is collected by means of a questionnaire. The questions mentioned in the
questionnaire are drafted by the researcher asking about the operations and
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functions of the company, brand name, rating the quality of the products, etc. This
questionnaire is given to the personnel related to the company and the customers
who are randomly selected. These questionnaires are collected and are submitted to
the technical department of the Amazon and communicate the result of such survey
to the managers. After that, changes are made in the strategies and the tactics of the
company for effective working and enhancing the customer satisfaction level.
Qualitative Method: These methods are used for collecting the information about
the quality of the products and services provided by Amazon, customer issues
redressal, the new products needed by the customers, etc. The comments of
customers are noted and maintained in the written form. This provides an overview
of the demand of the customers, their lifestyle, current trends which helps the
organisation to develop the plan or mould the plan accordingly (Taylor, et. al., 2015).
For proper implementation of the plans, it is essential that both primary and
secondary research is conducted for gathering the information.
Primary Research: It can be noted that the primary research has been conducted
as new data is collected by the researcher of Amazon. This provides an insight to the
company about the requirement of the digital technology. There are various ways to
collect the information such as interviews, surveys, questionnaires, etc.
Secondary Research: Under this research, the data is gathered by means of
material or information published in the books, articles or online. This is an easy
method to collect data as there is no burden on the researcher to personally meet
the customers and the staff of the company.
12

M2). Evaluate the accuracy and reliability of different research methods
applied.
The researcher of Amazon has adopted both the methods for collection of the data
and information which can be used by the management or the managers for
developing a plan to improve or enhance the productivity of the staff of Amazon and
satisfaction of the customers.
Accuracy: The quantitative data is accurate to inform Amazon about the past
experiences of the customers and the staffs of the organisation and the qualitative
data provide an accurate data for the present experience of the customers and staff
and the demand which are to be met with in the future.
Reliability: Both the methods are reliable but qualitative methods are more reliable
in comparison with the quantitative methods as it provides information to the
company about the requirements of the customers and it is well known that for the
growth of the organisation, customers satisfaction is most important (Brynjolfsson
and McAfee, 2012).
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D1). Critically evaluate the project management process and appropriate
research methodologies applied.
As it is seen above that Amazon has conducted research by adopting both the
methods i.e. quantitative and qualitative. These methods provide information and
data which can be used by the management for developing a plan for
implementation of the digital technology.
It is essential that the project must be managed so that company is able to reach its
goals and objectives. Managing the project includes following a series of the stage
which is as follows:
Initiation: It is the foremost stage of the process. Under this, the project value and
practicability of the project is calculated.
Planning: It is the stage where whole planning related to the project is done. This
also specifies the deadline of the project at which the project is to be completed.
Execution: The plan developed is adopted for the operation of Amazon. Under this,
the resources are allocated to the workforce for reaching organisational goals.
Monitoring and Controlling: Under this, the project plan is monitored by the
superiors to check whether the operations are going according to the decided plan.
This provides information to the managers where changes are to be made.
Closure: It is deemed that the project is completed when the customers are
provided the goods and the management is informed about the same (Fuller, et. al.,
2017).
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Part 3: Evidence: Performance Review
P5). Analyse research and data using appropriate tools and techniques.
Conducting a research and analysing the results is one of the way to complete this
report successfully and with effectiveness. The way to perform and complete the
research is chosen as qualitative and quantitative methods. The change in the
working of Amazon because of new technology can be drawn out from Qualitative
research, whereas quantitative method uses a questionnaire to reach on to the result
on any research (McLeod, 2017).
These methods can help in knowing the problems faced by the company as well as
companies strength can be identified by using the above methods of research. There
would be a questionnaire below with 5 questions in it and would be distributed
among 100 people. The best method of selecting the samples for the questionnaire
is picking up them randomly; this process is called random sampling method
(Lavrakas, 2008). This method is helpful because in this there is no biasness in
selecting the samples therefore the answers which would come out of it would be
genuine and without any strategy. Before the questionnaire is distributed among the
samples, the selection of samples are categorised on the basis of few points like:
nationality is chose as British, the target group would be of 25-35 years. The
selected questionnaire is mentioned below:
1. How much will be the affect of new technology over the working of an
organisation.
 No affect
 Affected
2. What will be the impact of adaptation of new technologies over the
organisation?
 Positive
 Negative
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3. Would the operations be changed if new technologies are introduced?
 Yes
 No
4. Will the working of people in the organisation disturbed if new
technology is opted.
 Yes
 No
5. What will be the effect on working of the organisation if new technology
will be adopted?
 The quality and quantity of work will grow.
 No effect would be there on working.
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P6). Communicate appropriate recommendations as a result of research and
data analysis to draw valid and meaningful conclusions
 How much will be the affect of new technology over the working of an
organisation.
No Affect
Affected
By studying the above diagram, it can be seen that majority of audience thinks
that new technology will have an affect over the working of an organisation.
Changing anything in the work procedure will definitely impact the organisation.
80 per cent of audience thinks that new technology will have affect over the
working of an organisation whereas 20 per cent thinks that new technology will
not affect the organisation.
17

 What will be the impact of adaptation of new technologies over the
organisation?
Positive
Negative
The above figure states that audience thinks that there will be a positive impact if the
organisation will adapt new technology and starts working on it. 65 per cent of
people thinks new technology will leave a positive impact on the organisation
whereas 35 per cent of people think that it would leave a negative impact if new
technologies are adapted.
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 Would the operations be changed if new technologies are introduced?
Yes
No
The above pie diagram shows that majority of people thinks that introduction of new
technology will change the operations in the organisation. It would defiantly bring
changes if new technologies would be adapted by the organisation. 75 per cent of
people agree with the fact that operations would change if new technology would be
introduced. On the other hand, 25 per cent of people think that there would be no
effect on the operations even after the introduction of new technology.
19

 Will the working of people in the organisation disturbed if new
technology is opted.
Yes
No
By studying the above graph it can be seen that people are confused over this
question in the questionnaire. Ratio of people saying that working of people will get
affected when new technology would be introduced is equal to the ration of people
saying that there will be no affect on the working of people even if new technology is
opted. By the above pie chart we can see equality of 50 per cent for each response.
This can lead to confusion for this particular question.
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 What will be the effect on working of the organisation if new technology
will be adopted?
The quality and quantity of
work will grow
No effect would be there
on working.
People think that if new technology will be adopted in the organisation it will help in
increasing the quality and quantity of work which is being done in the organisation.
Whereas from the above diagram we can also see that few people thinks that there
will be no effect on the working even if new technology is adopted. 70 per cent of
people think it as positive affect while other 30 states that there will be no affect.
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P7). Reflect on the value of undertaking the research to meet stated objectives
and own learning and performance.
In the above report there is through discussion about the digital technology that how
it can improve and enhance the business. Enhancing the business directly affects
the organisation in a positive manner and increases the earning of the company
(Zahorsky, 2017). It is also stated that most important part for an organisation is to
gain customer’s trust to increase their business. Amazon delivers the goods to the
customer at a best possible rate in the market. Amazon is world’s top customer
centric company and takes care about their customer at highest priority. To develop
the new technology organisation can also take suggestions from the customers.
Dividing the work among qualified people can help in saving time and getting the
work completed within time limit. The major role in the work is played by the quality
of work as it satisfies or dissatisfies the customer. If the quality is poor it will directly
affect the performance of the employee as well as the organisation performance.
Therefore to earn good amount the organisation must keep quality in mind before
completing any work or proving any services to their customers.
To check the outcomes of a project organisation can choose a method of survey like
questionnaire has been chose over here to reach the outcomes of adopting new
technologies. Questionnaire is the easiest and fastest mode of getting public
opinions of people in general. The answers out of the questionnaires are reliable
because the people who are chosen to answer are on random basis therefore; the
answers won’t be biased over there (Statpac, 2017).
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M3). Evaluate the selection of appropriate tools and techniques for accuracy
and authenticity to support and justify recommendations.
Quantitative and Qualitative methods have been chosen for the research conducted
above. Qualitative data is gathered by refereeing the articles, journals, books, etc
whereas quantitative data is collected by conducting interviews, surveys, etc. The
questionnaire has been given by the researcher to the randomly selected people to
answer the 5 questions about the company. This also includes the question about
the introduction of new technology for the operation of the company. This provides
an overview of the needs of the customers required to be fulfilled by Amazon.
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M4). Evaluate the value of the project management process to meet the stated
objectives and support own learning and performance.
The above project is planned prior starting the work and this has helped in
completing the project on time. Planning is the first step taken before starting any
project work (Priority, 2018). The next step after planning is to maintain the data
required which is required to complete the project. The organisation focuses majorly
on the aim for which the project is prepared and what will be the final outcome of the
project. In the end the most important factor of communication plays a role in
completion of project. Amazon has assigned a customer care number where the
customers can lodge their complaints if they are dissatisfied with the services of the
organisation. This has created a positive image of Amazon in the eyes of customers.
This has helped Amazon to gain public trust which is very important for an
organisation.
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D2). Critically evaluate and reflect on the project outcomes, the decision
making process and changes or developments in the initial project
management plan to support justification of recommendations and learning
during the project.
Outcome of the project would assist Amazon in taking decision for implementation of
the new technology to the operations of the company. Application of new technology
and innovative ideas will improve the productivity of the employees. However, it
totally depends on the behavior and commitment of the employees.
The procedure of making a decision is used to maintain the alteration made by the
management of the project plan. If the modification is made, then it is essential that
the changes are made in the funds invested in the project. This provides investors
information about the changes made to achieving the organisational goals (Ingram,
2018).
The main objective of the company is to achieve its objectives and goals and that
must be achieved ethically. The process developed also supports the
accomplishment of the goals. If it is not done correctly, it may harmfully effect the
revenues of the organisation.
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Conclusion
As per the above discussion, it is concluded that the implementation of the
technology to the operations of the company plays a vital role in improving the
productivity of the employees by reducing their burden to perform the work manually.
The use on the online delivery system by Amazon have increased its sales and the
customers as the products and services provided by the company are easily
accessible and reach to the customers on time. It explains the positive impact of the
technology on Amazon and the business sector under which is operating. The use of
questionnaire has also contributed to understanding the needs of the customers and
providing the products and services required by them.
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Project & Risk Log Book
 This document contains examples of activities that you undertake and log risks that you may encounter during the course of your project. Clearly it is not a template – you
can’t just take the risks and assume that they will be the ones you will encounter. Also the probability and impact of risk will vary from project to project, as well as the risk
reduction and contingency actions you can take.
 The ‘High High’ risks are made bold in the list below as clearly it is these risks that should get most attention in terms of analysis, monitoring and risk reduction effort.
Live Risks
Week No. Date
Identified
Update on weekly
research (including new
ideas or change in project
direction)
Risk identified
or Problem
encountered
Impact
(L,M,H)
Effect on Project Risk Reduction Actions
Proposed & Actual
Tasks for next week
1 Week 1
(1-7 days)
Determining the quantitative
stats in the research project
through the way of primary
data collection method.
Resistant from
the respondents
or individuals
High The quantitative data presents
more authenticity and
reliability to the project study.
Conducting the survey in regards to
analysing the Impact of Digital
Technology on Business Activity.
Gathering of data or information from
reliable sources
2 Week 2
(8-14
days)
Increase in number of
respondents or sample from
which the responses have
to be collected so that
accurate results can be
oriented from the
responses.
The number of
respondents
leads to
increase in the
analysis risk
and
interpretation of
the data is also
time consuming
and lengthy in
this case.
Medium It will increase the time
duration of the project and
interpretation can be difficult
sometimes. However, the
effective and efficient results
can also be oriented from the
increased number of
respondents.
A proper and systematic structured
must be adopted to reduce the risk.
Also, software or technology must be
used to analyse the result in a fast
manner and appropriately.
Analysing the results and responses
collected from the group of individuals.
3 Week 3
(15-20
days)
Focusing on a specific
business system such as
administration so that the
results and impact of digital
technology can be
assessed accurately
Use of modern
tools and
technologies
which cannot be
trusted as it can
be damaged or
there is a
possibility of
corrupt anytime.
Low It will help in knowing the
impact of digital technology on
a specific business activity
which will strengthen the
outcome of project and
provides with an effective
direction.
There must be use of cloud
technology and the study should be
directed in a way that ensures storing
and other of data and sources.
Reporting and making of useful
conclusion and derivation of the projec
study.
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Template for performance Review
1. What was the project supposed to accomplish?
 Project majorly focuses on increasing the business of the organisation with
the help of digital marketing.
2. Did the project succeed in its aims/how do you know? Specifically, please outline
any evaluation and assessment undertaken.
 Yes, it can be seen that project succeed in its aim because the digital
marketing has affected the working of the organisation is positive manner.
3. What things do you think worked well and why? Evaluate all aspects of the project
(e.g. initial inception, project activities and project outcomes) from a range of
perspectives.
 The questionnaire helped a lot in the project as the answers which came out
of it were unbiased.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
 The regeneration of plan had to be done because of few negative responses
from the people who answered the questionnaire. Yes, the identification was
done on time and resolutions were done.
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5. What did you learn from undertaking the project?
 From undertaking the project importance of digital marketing is understood.
6. How would you rate your performance as a management consultant leading the
project?
 The performance would be rated as 8.50 out of 10
7. What strengths and weakness of your performance did you identify?
 The strength which was identified was getting the project completed on time.
The weakness which was to change a bit in project took time.
8. How will this inform and support your continuous professional development?
 The report has helped to know the benefits of completing the project work on
time.
29

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